KEWPIE Malaysia, Hiroyuki & Canzo MoU on Recycled PET initiatives

On 27th June 2023, Melaka/Malaysia – KEWPIE MALAYSIA, Hiroyuki Industries, and Canzo today concluded a Memorandum of Understanding(MoU) for the launch of new packaging with recycled PET and recycle program of PET waste to realize the sustainable circular economy in Malaysia.

(From Middle）YB Datuk Rais bin Datuk Wira Yasin: Senior EXCO, (From Right) Hiroyuki Nakata Hiroyuki Industries Managing Director, Atsushi Miyata: KEWPIE MALAYSIA Managing Director, Lim Eng Tak: Canzo General Manager.

The ceremony was officiated by YB Datuk Rais bin Datuk Wira Yasin, Senior EXCO who represented YAB Datuk Seri Ab Rauf Bin Yusoh, The Chief Minister of Melaka.

YB Datuk Rais bin Datuk Wira Yasin: Senior EXCO

Collaboration details

・KEWPIE MALAYSIA launches 210ml dressing using recycled PET

(Effective date: Manufacture on 17th July 2023 onwards)

・Recycle program of PET waste started between Kewpie and Hiroyuki from May 2023

Kewpie group has set a target of reducing at least 30% of plastic emissions by 2030 (Compared with 2018) and has been undertaking various global initiatives to achieve reducing & reusing of plastics across the group. After using recycled PET for 210 ml dressing, the usage of 21 MT of virgin PET can be reduced per year. This is equivalent to reducing 21 MT of CO2 emission per year.

For the new recycle program, rejected PET bottles in the Kewpie factory are collected and sent to Hiroyuki factory for recycling. We started this activity last month and estimate that approximately 400 kg of plastic will be recycled per year.

Background of collaboration

PET bottles are promising materials in terms of recyclability due to its chemical profile. However, in Malaysia, the recycling ratio of PET bottles is only 16% nationwide, which is relatively low compared to other ASEAN countries, and the rest 63% of PET bottles go into landfills and 21% of PET bottles leak into the environment*. The possible causes are collection of used PET bottles for recycling is still not yet common due to low awareness of recycling.

The 3 parties in the collaboration are from our supply chain. Hiroyuki: produces food grade recycled PET resin from used PET bottles which are collected in Malaysia, Canzo: produces PET bottles and KEWPIE MALAYSIA: produces dressing using PET bottles for consumers. We would like to promote PET recycling as well as the use of recycled materials to reduce plastic usage, waste and CO2 emission. We hope we can collaborate further to realize the sustainable circular economy in Malaysia.*GA circular survey in 2019.

New packaging of 210ml dressing using recycled PET (Effective date of changing in production: 17th July 2023).

KEWPIE MALAYSIA started operations in Malaysia in 2009, focusing on manufacturing and the sales of mayonnaise and dressings, reaching out to the Malaysian market as well as the Global halal market. Our belief is that a healthy diet is essential for a healthy life. For that reason, we ensure that only safe ingredients are used in the production and that the delivery of these products are manufactured under strict quality control every day. Malaysia is a boiling pot of various attractive food cultures , therefore we strive to constantly create new products and propose new recipes in which we hope can contribute in further developing these food cultures in the country. KEWPIE is a brand known to many people in Japan for over 100 years, in providing our flagship product - Kewpie Mayonnaise. We will continue delivering good quality products to become a "Must-have" brand in the Malaysian market.