Want To Go Meatless While Having Your Coffee? Starbucks Goes Green With Plant-Based Meat

Green Rebel is an Indonesian start-up brand that sells plant-based meat alternatives for Asian consumers in search of a healthier flexitarian diet. A flexitarian or semi-vegetarian diet (SVD) is a combination of the words “flexible” and “vegetarian”. It’s a diet that is primarily vegetarian with the occasional inclusion of meat or fish.

Green Rebel products are making waves in Asia Pacific countries like Malaysia, Singapore, South Korea, the Philippines and Vietnam.

Starbucks Malaysia is going green with new plant-based sandwiches

This month, Green Rebel partners with Starbucks Malaysia to launch a special meatless menu featuring their Beefless Rendang and Chick’n Fillet.

Collaborating with Starbucks, they will be serving the meatless beef in their Philly Steak Rendang Sandwich and the meatless chicken in their Black Pepper Chic-ken Sandwich.

You can enjoy the plant-based diet with two other selections at Starbucks which are the Palak Paneer Pie and Vegan Mocha Coconut Cake.

These items are available at all 364 Starbucks outlets nationwide.

“In order to maximise the success of plant-based protein adoption in new markets, we always emphasise the importance of flavour localisation,” says Max Mandias, Green Rebel co-founder and Chief Innovation Officer.

"Our partnership with Starbucks Malaysia is exciting because it is a celebration of the culinary diversity of the Asian region, where beloved local flavours take centre stage."

Max Mandias, Green Rebel co-founder and Chief Innovation Officer

Besides Starbucks in Malaysia, Green Rebel also rolls out their products at Nandos in Singapore and some other food businesses in South Korea.

Where else can you find Green Rebel?

In Malaysia, Green Rebel is known for its Beefless Rendang and Chick’n Satay that’s also available in some listed grocery stores near you. They’re sold in frozen boxes that are ready to cook and will only take up to 6 minutes to serve if using a microwave.

Their products have been designed for those who lead busy schedules and live fast-paced lifestyles as it is a more convenient option that many families adopt in their daily meal preparations.

Besides Starbucks, you can find Green Rebel’s meatless menu served at restaurants such as Hijau Kuala Lumpur, Simply Good Food, The Hungry Tapir, Crown Colony, Vicked Good, Atlas and more.

For supermarkets, you can find Green Rebels products in your nearest Jaya Grocer (25 outlets only) or Qra Grocers. You can also buy the products in vegan specialty stores such as the Vegan District Malaysia, Energize by Yobros, Tanoshi Mart and SALA Kitchen – the largest vegan food chain in KL.

Alternatively, if you’re too busy to buy them store-bought, there’s always online shopping.

So, if you wanna jump on that flexitarianism diet while sipping your daily caffeine, you can start by stopping by your nearest Starbucks.