The campaign introduces an exquisite range of added-value products, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. The initiative is built on four main objectives: first, to raise awareness of these high-quality European products; second, to enhance their recognition among consumers; third, to drive an increase in consumption; and ultimately, to boost exports of these European products to Canada, Malaysia, and South Korea.

EU’s Commitment to Quality: Understanding the Labels

The European Union's commitment to quality is represented by the PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) labels. These labels protect the names of products that originate from specific regions and have qualities or reputations linked to their production territory. The differences between PDO and PGI primarily relate to how much of the product’s raw materials must come from the area and how much of the production process must take place within the specific region. These factors are important indicators of authenticity and excellence.

Protected Designation of Origin (PDO): This label ensures that a product is produced, processed, and developed in a specific location, with qualities or characteristics that are intrinsically tied to its geographical environment. For example, the renowned "Krokos Kozanis" saffron from Greece is a PDO product, celebrated for its distinctive aroma and vibrant color, grown exclusively in the Kozani region.

PGI (Protected Geographical Indication):Similar to PDO, PGI products emphasize relation to their geographical area. However, unlike PDO, some production or development stages can occur outside the specified region. An example is the Latvian "Jāņu Siers" (Midsummer cheese), known for its cultural significance and traditional production methods.

Premium European Products from Greece and Latvia

The "Premium European Products" campaign offers a selection of high-quality goods from Greece and Latvia, including PDO olive oils, dried grapes, saffron, hard cheeses, and dairy products like cream cheese and sour cream. These products represent Europe's rich heritage, combining time-honored traditions with strict safety and quality standards.

Greek Products: Greece contributes heaps of PDO products, including the renowned "Korinthiaki Stafida Vostizza" (Corinthian Currants) and "Graviera Kritis (Cretan Graviera Cheese), both of which are known for their distinct flavors and superior quality.

Latvian Products: Latvia offers a variety of dairy products, including curd snacks, cream cheese, and semi-hard cheeses, all made with the highest production standard, reflecting Latvia's strong dairy traditions.

The European Union’s strict regulations on food production ensure that these products meet the highest standards of safety and quality. From pesticide control to hygiene standards in processing facilities, every step of the production process is carefully monitored. Additionally, animal welfare is a key focus, with regulations ensuring that animals are raised in environments that prioritize their well-being.

This initiative is supported by two prominent organizations: the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). Both organizations are dedicated to promoting the most prestigious products from their respective countries, reinforcing the reputation of European goods on the global stage.

For more information about the "Premium European Products" campaign, please visit&nbsp; <a href="https://premiumeuropeanproducts.eu/">https://premiumeuropeanproducts.eu/</a>&nbsp;or email us to<a href="mailto:info@premiumeuropeanprudcts.eu">&nbsp;info@premiumeuropeanproducts.eu</a>.

Pages dedicated to this program can be found on<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=1105380766&amp;u=https%3A%2F%2Fwww.instagram.com%2Fpremiumeuropeanproducts%2F%3Figsh%3DMTRpajZwcWgyd2Vocw%253D%253D&amp;a=Instagram">&nbsp;Instagram</a>,&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2187711280&amp;u=https%3A%2F%2Fwww.facebook.com%2Fpremiumeuropeanproducts%2F&amp;a=Facebook">Facebook</a>&nbsp;and<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2900067331&amp;u=https%3A%2F%2Fwww.youtube.com%2F%40PremiumEuropeanProducts&amp;a=%C2%A0YouTube">&nbsp;YouTube</a>, <a href="https://www.instagram.com/premiumeuropeanproducts">@premiumeuropeanproducts</a>.

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

Established in 1995, the Central Union of Latvian Milk Manufacturers ("Latvijas Piensaimnieku Centrālā Savienība") unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia's industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

The European Union is proud to present a selection of exceptional products from Greece and Latvia as part of the "Premium European Products" campaign. Titled "Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea," this initiative seeks to elevate the profile of European food products in these key global markets. Under the slogan "Better Knowledge, Better Choice," the campaign aims to bring awareness to the rich cultural heritage, meticulous production processes, and unwavering commitment to safety and quality that define European goods. The campaign introduces an exquisite range of added-value products, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. The initiative is built on four main objectives: first, to raise awareness of these high-quality European products; second, to enhance their recognition among consumers; third, to drive an increase in consumption; and ultimately, to boost exports of these European products to Canada, Malaysia, and South Korea.EU’s Commitment to Quality: Understanding the LabelsThe European Union's commitment to quality is represented by the PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) labels. These labels protect the names of products that originate from specific regions and have qualities or reputations linked to their production territory. The differences between PDO and PGI primarily relate to how much of the product’s raw materials must come from the area and how much of the production process must take place within the specific region. These factors are important indicators of authenticity and excellence.Protected Designation of Origin (PDO): This label ensures that a product is produced, processed, and developed in a specific location, with qualities or characteristics that are intrinsically tied to its geographical environment. For example, the renowned "Krokos Kozanis" saffron from Greece is a PDO product, celebrated for its distinctive aroma and vibrant color, grown exclusively in the Kozani region.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/307e5a41-2b97-43ec-bdc3-54f548243500/public" alt=""Krokos Kozanis" saffron from Greece&nbsp;" /> PGI (Protected Geographical Indication):Similar to PDO, PGI products emphasize relation to their geographical area. However, unlike PDO, some production or development stages can occur outside the specified region. An example is the Latvian "Jāņu Siers" (Midsummer cheese), known for its cultural significance and traditional production methods. <img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/aa85f754-8865-4302-5e32-37a918ed2e00/public" alt="PDO and PGI Labels" />Premium European Products from Greece and LatviaThe "Premium European Products" campaign offers a selection of high-quality goods from Greece and Latvia, including PDO olive oils, dried grapes, saffron, hard cheeses, and dairy products like cream cheese and sour cream. These products represent Europe's rich heritage, combining time-honored traditions with strict safety and quality standards.Greek Products: Greece contributes heaps of PDO products, including the renowned "Korinthiaki Stafida Vostizza" (Corinthian Currants) and "Graviera Kritis (Cretan Graviera Cheese), both of which are known for their distinct flavors and superior quality.Latvian Products: Latvia offers a variety of dairy products, including curd snacks, cream cheese, and semi-hard cheeses, all made with the highest production standard, reflecting Latvia's strong dairy traditions.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/9fc8848b-7ff4-47ee-8258-c607d7e81800/public" alt="Cream cheese from Latvia" />Ensuring SafetyThe European Union’s strict regulations on food production ensure that these products meet the highest standards of safety and quality. From pesticide control to hygiene standards in processing facilities, every step of the production process is carefully monitored. Additionally, animal welfare is a key focus, with regulations ensuring that animals are raised in environments that prioritize their well-being.Campaign PartnersThis initiative is supported by two prominent organizations: the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). Both organizations are dedicated to promoting the most prestigious products from their respective countries, reinforcing the reputation of European goods on the global stage.For more information about the "Premium European Products" campaign, please visit&nbsp; <a href="https://premiumeuropeanproducts.eu/">https://premiumeuropeanproducts.eu/</a>&nbsp;or email us to<a href="mailto:info@premiumeuropeanprudcts.eu">&nbsp;info@premiumeuropeanproducts.eu</a>.Pages dedicated to this program can be found on<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=1105380766&amp;u=https%3A%2F%2Fwww.instagram.com%2Fpremiumeuropeanproducts%2F%3Figsh%3DMTRpajZwcWgyd2Vocw%253D%253D&amp;a=Instagram">&nbsp;Instagram</a>,&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2187711280&amp;u=https%3A%2F%2Fwww.facebook.com%2Fpremiumeuropeanproducts%2F&amp;a=Facebook">Facebook</a>&nbsp;and<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2900067331&amp;u=https%3A%2F%2Fwww.youtube.com%2F%40PremiumEuropeanProducts&amp;a=%C2%A0YouTube">&nbsp;YouTube</a>, <a href="https://www.instagram.com/premiumeuropeanproducts">@premiumeuropeanproducts</a>.Notes to EditorAbout National Union of Agricultural Cooperatives of Greece (ETHEAS)Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.About Latvian Dairy Committee (LDC)Established in 1995, the Central Union of Latvian Milk Manufacturers ("Latvijas Piensaimnieku Centrālā Savienība") unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia's industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

Wholeseller

Advertising / Promotion / PR

Agriculture / Forestry / Fisheries

The European Union is proud to present a selection of exceptional products from Greece and Latvia as part of the "Premium European Products" campaign. Titled "Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea," this initiative seeks to elevate the profile of European food products in these key global markets. Under the slogan "Better Knowledge, Better Choice," the campaign aims to bring awareness to the rich cultural heritage, meticulous production processes, and unwavering commitment to safety and quality that define European goods.

Premium European Products - Better Knowledge Better Choice

This strategic partnership unites Midori Climate Partner, a Singapore-based leader in carbon credit development and ecosystem restoration, with MITSUSHO, a leading provider of GHG consultation and ESG services in Malaysia. The collaboration will provide comprehensive project structuring support to biomass suppliers—including food processing factories, forest management companies, and farmers' cooperatives—who will act as project owners.

Project owners, who will supply biomass waste such as coconut shells, durian seeds, and wood chips, will benefit from several key advantages. The financial support from carbon credit sales enables the development of high-quality projects, providing opportunities to generate profits, supply biochar-based organic fertilizer to community farmers at affordable prices, implement advanced waste management through a circular economy model, and produce green energy.

We are actively seeking biomass suppliers who can provide substantial quantities of biomass waste for our initiative. In Malaysia, we are particularly interested in coconut shells, fruit seeds, wood chips, and pulp sludge, though we are open to other suitable materials as well.

For more information and to explore partnership opportunities, please contact <a>info@midori-partner.com</a>. This collaboration represents a significant advancement in environmental sustainability and sustainable waste management in Malaysia.

MITSUSHO is the first carbon desk in Malaysia offering full suites of decarbonization products and services such as: (1) Corporate Training on Carbon Market and GHG Measurement (2) Access to Malaysia and Global Environment Products (3) Consultancy (4)Access to Sustainable Agricultural products Representatives: CHAI Yihn Chan, CEO Website: <a href="https://www.mitsushogreen.com/">https://www.mitsushogreen.com/</a>

It has been announced that Midori Climate Partner has entered into a Memorandum of Understanding (MoU) with MITSUSHO to co-develop biochar carbon removal projects in Malaysia. About the PartnershipThis strategic partnership unites Midori Climate Partner, a Singapore-based leader in carbon credit development and ecosystem restoration, with MITSUSHO, a leading provider of GHG consultation and ESG services in Malaysia. The collaboration will provide comprehensive project structuring support to biomass suppliers—including food processing factories, forest management companies, and farmers' cooperatives—who will act as project owners.Benefits for Project OwnersProject owners, who will supply biomass waste such as coconut shells, durian seeds, and wood chips, will benefit from several key advantages. The financial support from carbon credit sales enables the development of high-quality projects, providing opportunities to generate profits, supply biochar-based organic fertilizer to community farmers at affordable prices, implement advanced waste management through a circular economy model, and produce green energy.Call for Biomass SuppliersWe are actively seeking biomass suppliers who can provide substantial quantities of biomass waste for our initiative. In Malaysia, we are particularly interested in coconut shells, fruit seeds, wood chips, and pulp sludge, though we are open to other suitable materials as well.Contact InformationFor more information and to explore partnership opportunities, please contact <a>info@midori-partner.com</a>. This collaboration represents a significant advancement in environmental sustainability and sustainable waste management in Malaysia.About MITSUSHO Sdn. Bhd.MITSUSHO is the first carbon desk in Malaysia offering full suites of decarbonization products and services such as: (1) Corporate Training on Carbon Market and GHG Measurement (2) Access to Malaysia and Global Environment Products (3) Consultancy (4)Access to Sustainable Agricultural products Representatives: CHAI Yihn Chan, CEO Website: <a href="https://www.mitsushogreen.com/">https://www.mitsushogreen.com/</a>

Electricity / Gas / Resources / Energy

Nature / Weather

Environment / SGDs / Recycling

Green technology

It has been announced that Midori Climate Partner has entered into a Memorandum of Understanding (MoU) with MITSUSHO to co-develop biochar carbon removal projects in Malaysia.

Announcement: MoU Signed Between Midori Climate Partner and MITSUSHO for Biochar Project Development in Malaysia

The Capacity Building Programme for
Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC
Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR.
This significant regional initiative is designed to address the pressing issue
of marine plastic pollution through targeted capacity building and
implementation strategies. In conjunction with the launch, the outcomes of
Phase 1 of the project have been published, including the Situation Assessment
Reports and Technical Guidelines for six key ASEAN cities, which aimed at
preventing plastic and resin pellet leakage from recycling facilities.&nbsp;

Publication of Situation
Assessment and Technical Guidelines&nbsp;

Phase 1 of the CaRMPAC Project
focused on a comprehensive situation assessment and the development of
technical guidelines, which aimed at preventing plastic and resin pellet
leakage from recycling facilities. This phase covered six key ASEAN cities: Pattaya,
Nonthaburi, Hanoi, Iloilo, Manila, and Vientiane. The situation assessment
revealed critical factors contributing to plastic leakage. That resulted in the
creation of technical guidelines&nbsp;and manuals tailored to each city to
improve recycling process and practices to prevent plastic leakage across both
formal and informal sectors. The outcomes of Phase 1, including the Situation
Assessment Reports and Technical Guidelines, have been published and are
available for free access <a href="https://rkcmpd-eria.org/our-project/situation-assessment-and-technical-guidelines-for-plastics-and-resin-pellets-leakage-prevention-from-factories-and-informal-sector-in-asean" target="_blank">here</a>.&nbsp;

Launching Phase 2: Capacity
Building Programme&nbsp;

Following the successful completion
of Phase 1, Phase 2 of the CaRMPAC Project aims to expand its reach to
additional cities and countries, including Phnom Penh, Ho Chi Minh City,
Bandung, Davao City, and others. Over the next 24 months, this phase will address
the capacity gaps identified in Phase 1, with a particular focus on informal plastic
recyclers and relevant city government regulators. The objective is to promote
responsible recycling practices and sustainable plastic management through
enhanced training, increased awareness, and improved regulatory support.&nbsp;

The CaRMPAC Project is being implemented by the
Asian Institute of Technology’s Regional Resource Centre for Asia and the
Pacific, with support from the Regional Knowledge Centre for Marine Plastic
Debris of ERIA and the ASEAN Secretariat.

The Capacity Building Programme for Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR. This significant regional initiative is designed to address the pressing issue of marine plastic pollution through targeted capacity building and implementation strategies. In conjunction with the launch, the outcomes of Phase 1 of the project have been published, including the Situation Assessment Reports and Technical Guidelines for six key ASEAN cities, which aimed at preventing plastic and resin pellet leakage from recycling facilities. The Capacity Building Programme for
Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC
Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR.
This significant regional initiative is designed to address the pressing issue
of marine plastic pollution through targeted capacity building and
implementation strategies. In conjunction with the launch, the outcomes of
Phase 1 of the project have been published, including the Situation Assessment
Reports and Technical Guidelines for six key ASEAN cities, which aimed at
preventing plastic and resin pellet leakage from recycling facilities.&nbsp;Publication of Situation
Assessment and Technical Guidelines&nbsp;Phase 1 of the CaRMPAC Project
focused on a comprehensive situation assessment and the development of
technical guidelines, which aimed at preventing plastic and resin pellet
leakage from recycling facilities. This phase covered six key ASEAN cities: Pattaya,
Nonthaburi, Hanoi, Iloilo, Manila, and Vientiane. The situation assessment
revealed critical factors contributing to plastic leakage. That resulted in the
creation of technical guidelines&nbsp;and manuals tailored to each city to
improve recycling process and practices to prevent plastic leakage across both
formal and informal sectors. The outcomes of Phase 1, including the Situation
Assessment Reports and Technical Guidelines, have been published and are
available for free access <a href="https://rkcmpd-eria.org/our-project/situation-assessment-and-technical-guidelines-for-plastics-and-resin-pellets-leakage-prevention-from-factories-and-informal-sector-in-asean" target="_blank">here</a>.&nbsp;Launching Phase 2: Capacity
Building Programme&nbsp;Following the successful completion
of Phase 1, Phase 2 of the CaRMPAC Project aims to expand its reach to
additional cities and countries, including Phnom Penh, Ho Chi Minh City,
Bandung, Davao City, and others. Over the next 24 months, this phase will address
the capacity gaps identified in Phase 1, with a particular focus on informal plastic
recyclers and relevant city government regulators. The objective is to promote
responsible recycling practices and sustainable plastic management through
enhanced training, increased awareness, and improved regulatory support.&nbsp;The CaRMPAC Project is being implemented by the
Asian Institute of Technology’s Regional Resource Centre for Asia and the
Pacific, with support from the Regional Knowledge Centre for Marine Plastic
Debris of ERIA and the ASEAN Secretariat.

Politics / Government / Local government

Government offices / organizations

The Capacity Building Programme for Reducing Recycling-Related Marine Plastic Pollution in ASEAN Cities (CaRMPAC Project) will be officially launched on 16 August 2024 in Vientiane, Lao PDR. This significant regional initiative is designed to address the pressing issue of marine plastic pollution through targeted capacity building and implementation strategies. In conjunction with the launch, the outcomes of Phase 1 of the project have been published, including the Situation Assessment Reports and Technical Guidelines for six key ASEAN cities, which aimed at preventing plastic and resin pellet leakage from recycling facilities.

Comprehensive Guide and Capacity Building Program Announced to Combat Marine Plastic Pollution in ASEAN Cities

Exceptional Reception at MIFB 2024

The "Premium European Products" campaign, led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), captivated the audience at MIFB with an impressive showcase of value-added products. Visitors to Hall 6 Stand 6609 were treated to a sensory journey through Greece and Latvia, sampling a wide array of PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum products from Greece, and premium dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia.

Key Opinion Leaders (KOL) Praise European Excellence

The campaign's success was further amplified by the participation of prominent Key Opinion Leaders (KOLs) from the Malaysian food and beverage industry. These influencers highlighted the unparalleled quality and rich heritage of the showcased products through an engaging content and tasting session. Their endorsements played a pivotal role in enhancing the visibility and appeal of the premium European products among Malaysian consumers.

B2B Dinners Foster Valuable Business Connections

In addition to the public showcase, the campaign organized an exclusive B2B dinner, facilitating meaningful interactions between European producers and Malaysian business leaders. These dinners provided an intimate setting for in-depth discussions on potential collaborations, distribution opportunities, and market expansion strategies. The successful engagements during these dinners underscored the strong interest and demand for high-quality European food products in the Southeast Asian market.

Celebrating the Essence of European Quality

The “Premium European Products” campaign embodies the European Union’s unwavering commitment to safety, quality, and animal welfare. The EU's stringent regulations on pesticide use, hygiene standards, and animal husbandry practices ensure that these products not only meet but exceed global quality benchmarks. This dedication to excellence was evident in every product showcased at MIFB 2024, reinforcing consumer confidence and trust in the EU quality label.

Looking Ahead: Expanding Horizons in Southeast Asia

The positive reception at MIFB Malaysia 2024 marks a promising start for the "Information Provision and Promotion Measures on Agricultural Products in S. Korea, Malaysia, and Canada" program, which aims to elevate awareness, recognition, and consumption of premium European products in the Southeast Asian market. Running until 31 December 2026, this program is set to drive significant export growth and solidify the presence of European delicacies in the region.

Join the Journey of European Culinary Excellence

ETHEAS and LDC extend their heartfelt gratitude to all attendees, partners, and KOLs who contributed to the success of the campaign at MIFB 2024. The overwhelming response and enthusiasm from the Malaysian market signal a bright future for premium European products. Stay tuned for more exciting events and initiatives as we continue to celebrate and share the finest flavors of Greece and Latvia with the world.

For more information about the "Premium European Products" campaign, please visit:&nbsp;&nbsp;<a href="https://premiumeuropeanproducts.eu/">https://premiumeuropeanproducts.eu/</a>&nbsp;or email us to<a href="mailto:info@premiumeuropeanprudcts.eu">&nbsp;info@premiumeuropeanproducts.eu</a>.

Pages dedicated to this program can be found on<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=1105380766&amp;u=https%3A%2F%2Fwww.instagram.com%2Fpremiumeuropeanproducts%2F%3Figsh%3DMTRpajZwcWgyd2Vocw%253D%253D&amp;a=Instagram">&nbsp;Instagram</a>,&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2187711280&amp;u=https%3A%2F%2Fwww.facebook.com%2Fpremiumeuropeanproducts%2F&amp;a=Facebook">Facebook</a>&nbsp;and<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2900067331&amp;u=https%3A%2F%2Fwww.youtube.com%2F%40PremiumEuropeanProducts&amp;a=%C2%A0YouTube">&nbsp;YouTube</a>,&nbsp;<a href="https://www.instagram.com/premiumeuropeanproducts">@premiumeuropeanproducts</a>.

Kuala Lumpur, Malaysia [31 July 2024, Wednesday] – For Immediate Release

The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 saw a triumphant debut for premium Greek and Latvian foods, marking a significant milestone in the "Premium European Products" campaign. The event, which took place from 17-19 July 2024, provided a vibrant platform for these exquisite European delicacies, garnering enthusiastic responses from attendees and industry leaders alike.
 Exceptional Reception at MIFB 2024The "Premium European Products" campaign, led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), captivated the audience at MIFB with an impressive showcase of value-added products. Visitors to Hall 6 Stand 6609 were treated to a sensory journey through Greece and Latvia, sampling a wide array of PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum products from Greece, and premium dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/57e0ed1d-ee71-4a6e-1bed-5ea939b5f500/public" alt="Image" /><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/6bdc708f-7670-4da1-a9f0-eac7af206400/public" alt="Premium European Products at MIFB Malaysia 2024" />Key Opinion Leaders (KOL) Praise European ExcellenceThe campaign's success was further amplified by the participation of prominent Key Opinion Leaders (KOLs) from the Malaysian food and beverage industry. These influencers highlighted the unparalleled quality and rich heritage of the showcased products through an engaging content and tasting session. Their endorsements played a pivotal role in enhancing the visibility and appeal of the premium European products among Malaysian consumers.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/f0626c96-c352-4f64-c7e2-ebc76b6b2e00/public" alt="Image" /><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2a96ba84-cce2-4680-9581-d052f4ff2900/public" alt="Premium European Products Influencer Dinner" />B2B Dinners Foster Valuable Business ConnectionsIn addition to the public showcase, the campaign organized an exclusive B2B dinner, facilitating meaningful interactions between European producers and Malaysian business leaders. These dinners provided an intimate setting for in-depth discussions on potential collaborations, distribution opportunities, and market expansion strategies. The successful engagements during these dinners underscored the strong interest and demand for high-quality European food products in the Southeast Asian market.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/74d710e6-3333-41e2-1b35-7fcc39cce300/public" alt="Image" /><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/c0d910af-cfc0-45de-40df-2bebd3b6f300/public" alt="Premium European Products B2B Dinner" />Celebrating the Essence of European QualityThe “Premium European Products” campaign embodies the European Union’s unwavering commitment to safety, quality, and animal welfare. The EU's stringent regulations on pesticide use, hygiene standards, and animal husbandry practices ensure that these products not only meet but exceed global quality benchmarks. This dedication to excellence was evident in every product showcased at MIFB 2024, reinforcing consumer confidence and trust in the EU quality label.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/55d2ff9e-d65c-4b89-0c66-a425daa18600/public" alt="Image" />Looking Ahead: Expanding Horizons in Southeast AsiaThe positive reception at MIFB Malaysia 2024 marks a promising start for the "Information Provision and Promotion Measures on Agricultural Products in S. Korea, Malaysia, and Canada" program, which aims to elevate awareness, recognition, and consumption of premium European products in the Southeast Asian market. Running until 31 December 2026, this program is set to drive significant export growth and solidify the presence of European delicacies in the region.Join the Journey of European Culinary ExcellenceETHEAS and LDC extend their heartfelt gratitude to all attendees, partners, and KOLs who contributed to the success of the campaign at MIFB 2024. The overwhelming response and enthusiasm from the Malaysian market signal a bright future for premium European products. Stay tuned for more exciting events and initiatives as we continue to celebrate and share the finest flavors of Greece and Latvia with the world.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/6db4328a-780d-41f5-ec6b-261236c36700/public" alt="Image" />For more information about the "Premium European Products" campaign, please visit:&nbsp;&nbsp;<a href="https://premiumeuropeanproducts.eu/">https://premiumeuropeanproducts.eu/</a>&nbsp;or email us to<a href="mailto:info@premiumeuropeanprudcts.eu">&nbsp;info@premiumeuropeanproducts.eu</a>.Pages dedicated to this program can be found on<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=1105380766&amp;u=https%3A%2F%2Fwww.instagram.com%2Fpremiumeuropeanproducts%2F%3Figsh%3DMTRpajZwcWgyd2Vocw%253D%253D&amp;a=Instagram">&nbsp;Instagram</a>,&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2187711280&amp;u=https%3A%2F%2Fwww.facebook.com%2Fpremiumeuropeanproducts%2F&amp;a=Facebook">Facebook</a>&nbsp;and<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2900067331&amp;u=https%3A%2F%2Fwww.youtube.com%2F%40PremiumEuropeanProducts&amp;a=%C2%A0YouTube">&nbsp;YouTube</a>,&nbsp;<a href="https://www.instagram.com/premiumeuropeanproducts">@premiumeuropeanproducts</a>.Notes to EditorAbout National Union of Agricultural Cooperatives of Greece (ETHEAS)Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.About Latvian Dairy Committee (LDC)Established in 1995, the Central Union of Latvian Milk Manufacturers ("Latvijas Piensaimnieku Centrālā Savienība") unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia's industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/77103368-fec5-4a00-2776-7f709df60f00/public" alt="Image" />

Department stores / Supermarkets / Convenience stores / Stores

Foreign companies

Kuala Lumpur, Malaysia [31 July 2024, Wednesday] – For Immediate Release

The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 saw a triumphant debut for premium Greek and Latvian foods, marking a significant milestone in the "Premium European Products" campaign. The event, which took place from 17-19 July 2024, provided a vibrant platform for these exquisite European delicacies, garnering enthusiastic responses from attendees and industry leaders alike.


Premium European Delicacies from Greece and Latvia Celebrate Resounding Success at MIFB Malaysia 2024

Visitors to MIFB Malaysia can embark on a flavor-filled journey, experiencing the best of Greek and Latvian cuisines at Hall 6 Stand 6609. From Greece, discover 11 Protected Designation of Origin (PDO) products, including olive oils, table olives, dried grapes, saffron, hard cheese, and gum products. PDO is a prestigious European Commission designation for agricultural products and foodstuffs produced, processed, and prepared in a specific geographical area using recognized know-how. From Latvia, savor its finest dairy products, candied fruits, chocolates, confectionery, and salted snacks. These premium exports reflect Europe's rich cultural heritage and unwavering commitment to quality.&nbsp;

The “Premium European Products” campaign represents the European Union’s (EU) commitment to safety, quality, and animal welfare. EU regulations are trusted worldwide for their meticulous safety protocols with stringent regulations on pesticide use and hygiene standards in processing facilities, assuring customers that these premium products are safe to consume and of the highest quality.

The "Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea” program has a fourfold mission to raise awareness of high-quality European offerings; enhance recognition among consumers; drive an increase in consumption; and boost exports under the "Premium European Products" campaign. This program officially began on 1 January 2024, and will be completed on 31 December 2026.

Kuala Lumpur, Malaysia [3 July 2024, Wednesday] – For Immediate Release

Premium products from Greece and Latvia are set to make a grand entrance at the Malaysian International Food & Beverage Trade Fair (MIFB) from 17-19 July 2024. This initiative, part of the "Information Provision and Promotion Measures on Agricultural Products" program under the “Premium European Products” campaign, is led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). The campaign aims to boost the export of exquisite European products into the dynamic Southeast Asian market.
 A Taste of EuropeVisitors to MIFB Malaysia can embark on a flavor-filled journey, experiencing the best of Greek and Latvian cuisines at Hall 6 Stand 6609. From Greece, discover 11 Protected Designation of Origin (PDO) products, including olive oils, table olives, dried grapes, saffron, hard cheese, and gum products. PDO is a prestigious European Commission designation for agricultural products and foodstuffs produced, processed, and prepared in a specific geographical area using recognized know-how. From Latvia, savor its finest dairy products, candied fruits, chocolates, confectionery, and salted snacks. These premium exports reflect Europe's rich cultural heritage and unwavering commitment to quality.&nbsp;<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/5e6a120d-4dff-4c19-bc74-618a8019d900/public" alt="Image" />About the Campaign&nbsp;The “Premium European Products” campaign represents the European Union’s (EU) commitment to safety, quality, and animal welfare. EU regulations are trusted worldwide for their meticulous safety protocols with stringent regulations on pesticide use and hygiene standards in processing facilities, assuring customers that these premium products are safe to consume and of the highest quality.The "Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea” program has a fourfold mission to raise awareness of high-quality European offerings; enhance recognition among consumers; drive an increase in consumption; and boost exports under the "Premium European Products" campaign. This program officially began on 1 January 2024, and will be completed on 31 December 2026.For more information about the "Premium European Products" campaign, please visit&nbsp; <a href="https://premiumeuropeanproducts.eu/">https://premiumeuropeanproducts.eu/</a>&nbsp;or email us to<a href="mailto:info@premiumeuropeanprudcts.eu">&nbsp;info@premiumeuropeanproducts.eu</a>.Pages dedicated to this program can be found on<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=1105380766&amp;u=https%3A%2F%2Fwww.instagram.com%2Fpremiumeuropeanproducts%2F%3Figsh%3DMTRpajZwcWgyd2Vocw%253D%253D&amp;a=Instagram">&nbsp;Instagram</a>,&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2187711280&amp;u=https%3A%2F%2Fwww.facebook.com%2Fpremiumeuropeanproducts%2F&amp;a=Facebook">Facebook</a>&nbsp;and<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4171387-1&amp;h=2900067331&amp;u=https%3A%2F%2Fwww.youtube.com%2F%40PremiumEuropeanProducts&amp;a=%C2%A0YouTube">&nbsp;YouTube</a>, <a href="https://www.instagram.com/premiumeuropeanproducts">@premiumeuropeanproducts</a>.Notes to EditorAbout National Union of Agricultural Cooperatives of Greece (ETHEAS)Founded by Greece's leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece's total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members' activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.About Latvian Dairy Committee (LDC)Established in 1995, the Central Union of Latvian Milk Manufacturers ("Latvijas Piensaimnieku Centrālā Savienība") unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia's industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

Food / Sweets

Event

Kuala Lumpur, Malaysia [3 July 2024, Wednesday] – For Immediate Release

Premium products from Greece and Latvia are set to make a grand entrance at the Malaysian International Food & Beverage Trade Fair (MIFB) from 17-19 July 2024. This initiative, part of the "Information Provision and Promotion Measures on Agricultural Products" program under the “Premium European Products” campaign, is led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). The campaign aims to boost the export of exquisite European products into the dynamic Southeast Asian market.


Premium European Delicacies from Greece and Latvia to Debut at MIFB Malaysia 2024

KUALA LUMPUR, Malaysia,&nbsp;May 8, 2023 - The doors of the&nbsp;Kuala Lumpur&nbsp;Convention Center will open once more to&nbsp;Malaysia's&nbsp;premier livestock show that will gather exhibitors and visitors from all over the world to see the latest innovations in the meat and feed industries.

As the longest-running livestock show in&nbsp;Southeast Asia&nbsp;(SEA), industry professionals are looking forward to the re-staging of Livestock Malaysia which will take place from&nbsp;November 29 to December 1, 2023. More than 150 participants from local and international stakeholders will showcase the newest technologies and developments in feed production, meat processing and livestock production.

Staging the 10th&nbsp;edition of the show is fully supported by the Malaysian government led by the Department of Veterinary Services and other industry groups in the country such as the Malaysian Veterinary Medical Association, Federation of Livestock Farmers' Association of&nbsp;Malaysia, World Veterinary Poultry Association –&nbsp;Malaysia, World Poultry Science Association –&nbsp;Malaysia&nbsp;and the Malaysian Animal Health and Nutrition Industries.

In its comeback, international pavilions from&nbsp;Mainland&nbsp;China, Korea and&nbsp;Taiwan&nbsp;are expected to bring valuable partnerships, stronger knowledge transfer and investment prospects to create a globally competitive Malaysian livestock sector. As one of the most prestigious livestock events in SEA, Livestock Malaysia 2023 is expected to draw 6,000 trade visitors and delegates representing integrators, veterinarians, livestock farmers, feed millers, wholesalers, retailers, importers and distributors. As such, more business opportunities are expected to be fostered for both local and international livestock industry professionals. Seminars and conferences will be hosted by renowned industry leaders that will generate more innovation and knowledge for livestock and meat producers.

For more information, go to&nbsp;<a href="http://www.livestockmalaysia.com/" target="_blank" rel="nofollow">www.livestockmalaysia.com</a>&nbsp;or contact: Ms.&nbsp;Rita Lau&nbsp;-&nbsp;<a href="mailto:rita.lau@informa.com" target="_blank" rel="nofollow">rita.lau@informa.com</a>&nbsp;/ Ms. Salmiza Salim -&nbsp;<a href="mailto:salmiza.salim@informa.com" target="_blank" rel="nofollow">salmiza.salim@informa.com</a>&nbsp;or contact our office: +603 9771 2688

<h1>Livestock Malaysia 2023 - Stronger and better in its comeback</h1>KUALA LUMPUR, Malaysia,&nbsp;May 8, 2023 - The doors of the&nbsp;Kuala Lumpur&nbsp;Convention Center will open once more to&nbsp;Malaysia's&nbsp;premier livestock show that will gather exhibitors and visitors from all over the world to see the latest innovations in the meat and feed industries.As the longest-running livestock show in&nbsp;Southeast Asia&nbsp;(SEA), industry professionals are looking forward to the re-staging of Livestock Malaysia which will take place from&nbsp;November 29 to December 1, 2023. More than 150 participants from local and international stakeholders will showcase the newest technologies and developments in feed production, meat processing and livestock production.Staging the 10th&nbsp;edition of the show is fully supported by the Malaysian government led by the Department of Veterinary Services and other industry groups in the country such as the Malaysian Veterinary Medical Association, Federation of Livestock Farmers' Association of&nbsp;Malaysia, World Veterinary Poultry Association –&nbsp;Malaysia, World Poultry Science Association –&nbsp;Malaysia&nbsp;and the Malaysian Animal Health and Nutrition Industries.In its comeback, international pavilions from&nbsp;Mainland&nbsp;China, Korea and&nbsp;Taiwan&nbsp;are expected to bring valuable partnerships, stronger knowledge transfer and investment prospects to create a globally competitive Malaysian livestock sector. As one of the most prestigious livestock events in SEA, Livestock Malaysia 2023 is expected to draw 6,000 trade visitors and delegates representing integrators, veterinarians, livestock farmers, feed millers, wholesalers, retailers, importers and distributors. As such, more business opportunities are expected to be fostered for both local and international livestock industry professionals. Seminars and conferences will be hosted by renowned industry leaders that will generate more innovation and knowledge for livestock and meat producers.For more information, go to&nbsp;<a href="http://www.livestockmalaysia.com/" target="_blank" rel="nofollow">www.livestockmalaysia.com</a>&nbsp;or contact: Ms.&nbsp;Rita Lau&nbsp;-&nbsp;<a href="mailto:rita.lau@informa.com" target="_blank" rel="nofollow">rita.lau@informa.com</a>&nbsp;/ Ms. Salmiza Salim -&nbsp;<a href="mailto:salmiza.salim@informa.com" target="_blank" rel="nofollow">salmiza.salim@informa.com</a>&nbsp;or contact our office: +603 9771 2688Livestock Malaysia is organized by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. For more information, please visit www.informamarkets.com

Livestock Malaysia 2023 - Stronger and better in its comeback

KUCHING,&nbsp;Malaysia,&nbsp;April 5, 2023-The&nbsp;Sarawak AgroTourism Conference &amp; Expo (SAtCE)&nbsp;scheduled to take place from 28 –&nbsp;30 August 2023&nbsp;at&nbsp;Borneo&nbsp;Convention Centre Kuching aims to showcase and promote&nbsp;Sarawak's&nbsp;and regional agrotourism in the international arena, brings together local and foreign participants and experts to collaborate in building up the agrotourism sector in&nbsp;Sarawak, as well as&nbsp;Malaysia.

The event is organised by Derrisen Sdn Bhd, endorsed by&nbsp;Ministry of Food Industry, Commodity and Regional Development Sarawak (M-FICORD), together with the Ministry of Tourism, Creative Industry and Performing Arts Sarawak&nbsp;(MTCP) and Business Events Sarawak.

This inaugural agrotourism conference and expo will gather 350 delegates and 150 exhibitors from the agriculture, tourism sectors and agrotourism stakeholders in hopes to create awareness of the potential of agrotourism for the state and&nbsp;Malaysia. Incorporate also agrotourism expo which will offer a one stop centre for stakeholders of agrotourism ecosystems, and key players of the sector to display the best that can be offered to the visitors on agrotourism products, not only strengthening the industry position but also encouraging more ventures.

With the theme "Promoting Agrotourism Sustainably", about 20 industry experts from&nbsp;Malaysia&nbsp;and 6 other countries, namely&nbsp;Australia,&nbsp;India,&nbsp;Indonesia,&nbsp;New Zealand,&nbsp;Philippines&nbsp;and&nbsp;Thailand&nbsp;have confirmed to speak and share their knowledge and experience on specialised topics of agrotourism at SAtCE 2023. Relevant ministries and agencies will also unveil at the conference the policy and assistance available which will benefit industry players and to encourage more ventures in furtherance the reach of agrotourism in the state.

"This is the first time such an event to be organised in&nbsp;Sarawak, as well as in&nbsp;Malaysia. We are also trilled that the Premier of Sarawak YAB Tan Sri Dr Abang Johari Openg has agreed to officiate SAtCE on&nbsp;28 August 2023, it shows that the authority of&nbsp;Sarawak&nbsp;is highly committed in developing the agrotourism sector," says Mr Nor Azmi Sulong, project consultant of SAtCE.

"As the ministry responsible in spearheading the development of agriculture and rural communities in&nbsp;Sarawak, we are delighted to support SAtCE in developing the agrotourism sector as part of our mission to transform and sustain the agriculture and rural economy through modernisation and commercialisation. We commended the organiser for their efforts by putting together such an event in Kuching and welcome entrepreneurs, private sector and farmers to take part in this important event and welcome all delegates to Kuching," says Mr Sirai Daha, permanent secretary of M-FICORD.

"Agrotourism is a concept rapidly gaining popularity, coupled with the increased awareness of sustainability in tourism, the organisation of SAtCE is just timely to remind industry players both from agriculture and tourism sectors the great potential lies in agrotourism.&nbsp;Sarawak&nbsp;as a state rich in agriculture resources has the advantage to further developing agrotourism." says&nbsp;Datu Sherrina Hussaini, permanent secretary of MTCP.

The 3-day event is now open for participation booking and the organiser has tailored-made a series of marketing and promotional packages to assist industry players to promote their products and services to targeted audiences. Interested parties can contact the organiser at&nbsp;<a href="mailto:azmi@derrisen.com" target="_blank" rel="nofollow">azmi@derrisen.com</a>&nbsp;for further details.

For more information about SAtCE, visit&nbsp;<a href="http://www.agrotourismsarawak.com/" target="_blank" rel="nofollow">www.agrotourismsarawak.com</a>&nbsp;and follow us on Facebook and LinkedIn.

Specialising in organising business events for the trade industry, Derrisen is helmed by a passionate and professional team of event strategists dedicated to providing a catalyst for the industry's growth and development. It has years of combined expertise in project management, operations, sales and marketing as well as experiences in managing various leading industry and lifestyle portfolios in the region.&nbsp;

Sarawak Agrotourism Conference and Expo (SAtCE) Unfold the Potential of Agrotourism Sector

Source: Sarawak AgroTourism Conference &amp; Expo

<h1>Sarawak Agrotourism Conference and Expo (SAtCE) Unfold the Potential of Agrotourism Sector</h1>KUCHING,&nbsp;Malaysia,&nbsp;April 5, 2023-The&nbsp;Sarawak AgroTourism Conference &amp; Expo (SAtCE)&nbsp;scheduled to take place from 28 –&nbsp;30 August 2023&nbsp;at&nbsp;Borneo&nbsp;Convention Centre Kuching aims to showcase and promote&nbsp;Sarawak's&nbsp;and regional agrotourism in the international arena, brings together local and foreign participants and experts to collaborate in building up the agrotourism sector in&nbsp;Sarawak, as well as&nbsp;Malaysia.<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/LOGO_with_Dates.jpg" alt="Image"/>The event is organised by Derrisen Sdn Bhd, endorsed by&nbsp;Ministry of Food Industry, Commodity and Regional Development Sarawak (M-FICORD), together with the Ministry of Tourism, Creative Industry and Performing Arts Sarawak&nbsp;(MTCP) and Business Events Sarawak.This inaugural agrotourism conference and expo will gather 350 delegates and 150 exhibitors from the agriculture, tourism sectors and agrotourism stakeholders in hopes to create awareness of the potential of agrotourism for the state and&nbsp;Malaysia. Incorporate also agrotourism expo which will offer a one stop centre for stakeholders of agrotourism ecosystems, and key players of the sector to display the best that can be offered to the visitors on agrotourism products, not only strengthening the industry position but also encouraging more ventures.With the theme "Promoting Agrotourism Sustainably", about 20 industry experts from&nbsp;Malaysia&nbsp;and 6 other countries, namely&nbsp;Australia,&nbsp;India,&nbsp;Indonesia,&nbsp;New Zealand,&nbsp;Philippines&nbsp;and&nbsp;Thailand&nbsp;have confirmed to speak and share their knowledge and experience on specialised topics of agrotourism at SAtCE 2023. Relevant ministries and agencies will also unveil at the conference the policy and assistance available which will benefit industry players and to encourage more ventures in furtherance the reach of agrotourism in the state."This is the first time such an event to be organised in&nbsp;Sarawak, as well as in&nbsp;Malaysia. We are also trilled that the Premier of Sarawak YAB Tan Sri Dr Abang Johari Openg has agreed to officiate SAtCE on&nbsp;28 August 2023, it shows that the authority of&nbsp;Sarawak&nbsp;is highly committed in developing the agrotourism sector," says Mr Nor Azmi Sulong, project consultant of SAtCE."As the ministry responsible in spearheading the development of agriculture and rural communities in&nbsp;Sarawak, we are delighted to support SAtCE in developing the agrotourism sector as part of our mission to transform and sustain the agriculture and rural economy through modernisation and commercialisation. We commended the organiser for their efforts by putting together such an event in Kuching and welcome entrepreneurs, private sector and farmers to take part in this important event and welcome all delegates to Kuching," says Mr Sirai Daha, permanent secretary of M-FICORD."Agrotourism is a concept rapidly gaining popularity, coupled with the increased awareness of sustainability in tourism, the organisation of SAtCE is just timely to remind industry players both from agriculture and tourism sectors the great potential lies in agrotourism.&nbsp;Sarawak&nbsp;as a state rich in agriculture resources has the advantage to further developing agrotourism." says&nbsp;Datu Sherrina Hussaini, permanent secretary of MTCP.The 3-day event is now open for participation booking and the organiser has tailored-made a series of marketing and promotional packages to assist industry players to promote their products and services to targeted audiences. Interested parties can contact the organiser at&nbsp;<a href="mailto:azmi@derrisen.com" target="_blank" rel="nofollow">azmi@derrisen.com</a>&nbsp;for further details.For more information about SAtCE, visit&nbsp;<a href="http://www.agrotourismsarawak.com/" target="_blank" rel="nofollow">www.agrotourismsarawak.com</a>&nbsp;and follow us on Facebook and LinkedIn.Notes to Editors:About Derrisen Sdn BhdSpecialising in organising business events for the trade industry, Derrisen is helmed by a passionate and professional team of event strategists dedicated to providing a catalyst for the industry's growth and development. It has years of combined expertise in project management, operations, sales and marketing as well as experiences in managing various leading industry and lifestyle portfolios in the region.&nbsp;<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/SATCE_Photo__1.jpg" alt="Image"/>Sarawak Agrotourism Conference and Expo (SAtCE) Unfold the Potential of Agrotourism SectorSource: Sarawak AgroTourism Conference &amp; Expo