The Types of Stories You Can Handle in A Press Release

On some occasions, companies need to issue press releases. But unfortunately, not all companies can find something to share.

The influencing factors vary. For example, there is no new news happening in the company. Another example is that there are no employee promotions or new employees.

Nevertheless, companies can still publish press releases that can attract readers' attention. To get recommendations regarding the types of stories that can be published in a press release, see the review below.

Types of Stories That Can Be Published as Press Releases

1. New Services or Products

The first choice is promotion related to new services and products. New product launches require attention from the public. Present information such as functions, innovations, prices, discounts, promos or discounts, availability, specifications, and other useful information for customers.

2. Company Mergers and Acquisitions

The next type of story that can be published as a press release is company mergers and acquisitions. If a company is going through a corporate merger and acquisition, then this information is of interest.

In addition to publicizing it to the general public, stakeholders can also highlight the company's growth potential. It is also more interesting and important in the general meeting of shareholders.

3. Winning a Contest or Competition

The next type of story that can be easily and interestingly publicized is that of the company, if the company wins big or small award. It is an attraction for everyone including customers.

In addition to improving reputation, awards also guarantee the quality of the products produced. Employees are prouder and investors are more willing to invest.

Press release information related to the award should include the reason why the company won the award, details of the award, and comparison with other businesses that won second or third place if necessary. Even include an agenda for the award ceremony or post-prize party.

In addition, companies can also use this opportunity as a discount promotion opportunity. Thus, the public will be interested and the company will become more famous.

4. Cooperation with Government, Students and Organizations

Other information that can be published with a press release is when the company collaborates with the government, students or organizations. The company's involvement with the government makes the company known and highlighted by many parties. 

Not only that, the company's involvement with students or other non-profit organizations also provides a good image for the company. If you want to present this information, write a general description of the company, explain the reasons for the partnership, explain who the parties are who benefit from the cooperation and include the purpose of the partnership.

5. Company events

Another type of story that can be used as information in the next press release is an event that the company wants to hold. Invite some journalists to make it more interesting and make the published news get the attention of many readers.

Write a press release with clear details. For example, include the name of the event, date of the event, time of the event, dress code, and anything else needed. Make sure to ask for feedback from outsiders to get corrections if the information is unclear.

6. Sponsor Big and Prestigious Events

The next story that can be presented in a press release is when the company sponsors a large and prestigious event. This can give the impression that the company contributed and was involved in the event.

If you want to compile a press release with this information, include some informative details. Examples include the reason for sponsorship, details of the prestigious event, and the parties that benefit from the sponsorship.

7. Business Rebranding

Rebranding a business or product is sometimes needed in certain situations. This can be one of the choices of information that can be included in a press release.

If the company plans or is in the process of working on a new product, then announce it to the public by writing a press release. The main difference of this product is its innovation or other updates. Include complete information related to the product and its novelty to make it more interesting.

These are some stories that can be published through press releases when the company hasn't found an idea. Hopefully these ideas can inspire and facilitate the publishing of press releases.