The Importance of Press Release Report for Brand

Publishing a press release is an effective public relation (PR) way to get your brand in front of a wider audience. By publishing press releases on media partners' websites, their audiences are exposed to your brand. 

However, every PR activity, including press release publication, needs to be measured. To measure its performance, you need an accurate release report. 

If this is your first time writing a press release, you may be confused. In this case, you can get help and advice from a press release distribution service in writing, editing, and publishing the release on media partners’ websites. In addition to media partners, some distribution services also provide social media distribution. 

After the distribution of the press release, you will receive the release report (as known as publication report) to measure its performance. 

Press Release Report 

The release report is essential, because it summarises all metrics to measure your press release success. This allows you to make improvements on the next press release. 

Therefore, before you choose a press release distribution service, make sure that you can get this report or not. Choose the one that can provide you with this report.  

A press release that has been published on the website, it is measured by:           

- Page views: how many times the release was viewed, either by the same people or by different people. 

- Clicks: the number of people who clicked on the release in search engines. This also applies to social media.   

A press release that has been posted on social media is measured by:  

- Impression: the number of times your post was viewed, whether it was clicked or not. 

- Reach: the number of people who saw your post. So it is counted based on the number of account that has seen your release.    

- Reaction: the number of people who give reaction to your post. 

- Like: the number of people who liked your post. 

- Comment: the number of people who commented on your post. 

- Shares: the number of people who have shared your post with others, whether on the same or different social networks. 

- Repost: the number of people who reposted your post on the same social network.    

Case Study: Press Release Report     

Let's take a look at the press release report from Vritimes, a reliable press release distribution service in Asia. 

Vritimes has published press releases through media partners and social media, such as: LinkedIn, Instagram, and Facebook. The results (impressions, reach, likes & react, comment, and share) are satisfying. 

The term ‘react’ refers to the number of people that have given a reaction to your post. Reactions and likes are counted together because ‘like’ is actually part of reactions. Other than ‘like’, there are some other reactions, such as: love, laugh (haha), cry (sad), get angry (angry), and get surprised (wow). 

Vritimes has published one of the client’s releases on 39 media partners' websites with various monthly visitors. One of them is Google News with a monthly visitor of 225,574 users.  

That release got a total PR value of IDR 330,000,000 (from all the media partners’ websites) with an average of IDR11,025,641 per media partner.  

The PR value itself is the total value of the benefits from engaging in PR activities. It refers to the estimated value of free media exposure gained from public relations activities. It is often measured by comparing it to the cost of equivalent paid advertising. 

Press release distribution service can help any kind of business in creating media relations to achieve the goal, whether it is to increase brand awareness, create a good brand image, or anything else. It is recommended to use a service that can provide the release report for measurement.