Effective Strategy to Write Press Release for Automotive Industry

Establishing media relations is a big deal in any industry, as well as in the automotive industry. Creating a press release is an effective tool to build a strong media relationship. 

The fast pace of the automotive industry (new trends, technology, etc.) requires effective communication and storytelling to the market.   

Effective Automotive Press Release Strategy  

Before writing a press release for your automotive business, dig deeper into your audience to understand their pain points, needs and interests. 

Then, determine the ultimate goal of the release so that your writing is focused on that goal. After that, follow these tips:   

1. Use the Important Keywords 

If you run a big and famous automotive company, you can write a release every time something big happens in your company. For example, a new vehicle is in stock, an employee is promoted, a special event is held, etc. 

However, if you run a relatively small to medium sized automotive business, you need to use the important keywords that your audience needs. Include these keywords in the headline, meta description, alt text, subheading, image or video caption, body text, and URL. 

Remember not to repeat the keyword too often as this will be considered keyword stuffing (spam). You can find the keywords using SEO tools such as Ahrefs and. SEMRush. If you are looking for free SEO tools, you can try Google Keyword Planner, Ubersuggest and Keyword Tool. 

2. Add Visuals of Your Product

In this current era, visualisation has become everything. Therefore, when you write a release about your product, include an appealing image and video of your product. 

This will increase the excitement while reading your release. The visuals also help the beginners in the automotive industry to understand the quality of your product.  

3. Write the Right Headline 

The right headline is one that is neither too long nor too short. A headline is usually up to 80 characters. Do not write more than that as it will be too much to read and will be cut off in the snippet view. 

However, do not just write the main keyword. Let's say you use the main keyword 'new electric cars', you can't just put those 3 words in your headline. So, add some essential words and turn it into 'Find new electric cars at (your dealership name)'.

By doing this, you will reach a wider audience and make them understand that what they are looking for is at your dealership. 

Things to Write in an Automotive Press Release 

If this is your first time writing an automotive press release, here are some ideas of what to write in your release: 

- New product launch,

- New dealership opening,

- Technological innovations,

- Eco-friendly product line, 

- Production milestones, such as the millionth unit of a particular vehicle, 

- Safety feature improvements,

- Industry award,

- Supply chain improvements, 

- Manufacturing innovations, 

- Strategic partnership,

- Patent approval,

- Export milestone, such as expansion into international market, 

- Special promotions,  

- Investment announcement,

- Corporate Social Responsibility (CSR) activities.    

Your company may not be able to write all of the things above, because it takes a long time to get there. But there must be at least 1 thing from the list that can be written in your release. For example: if your company is launching a new product, opening a new dealership, or offering special promotions.   

After writing your automotive press release, remember to include the contact information and send it to the right media outlet. If you are unsure, ask for help from a press release distribution service such as Vritimes.