Bangkok, 22 August 2023&nbsp;— In a groundbreaking move, Urban Pizza, the premium cloud delivery only brand under The Pizza Company, a flagship name in Thailand's pizza industry and owned by Minor Food, has unveiled an exciting addition to its menu: the Plantie-Pep vegetarian Pizza.&nbsp; This culinary masterpiece is the result of Urban Pizza's partnership with Kindness, a trailblazing advocate for plant-based meat alternatives.

The Plantie-Pep pizza sets a new standard in pizza innovation as it marks the very first time a major pizza chain in Thailand has embraced a plant-based meat alternative on such a scale.&nbsp; Crafted with purpose and a commitment to culinary excellence, this pizza showcases the union of Urban Pizza's expertise and Kindness's dedication to flavorful plant-based offerings.

The Pizza Company, with its expansive network of over 400 stores nationwide, has long been a cornerstone of Thailand's dining landscape.&nbsp; Urban Pizza, as an esteemed brand under The Pizza Company, holds a reputation for elevating pizza experiences to new heights.&nbsp; The launch of the Plantie-Pep underscores both brands' commitment to sustainability.

Kindness Paprioni&nbsp;- the plant-based "Pepperoni" alternative takes center stage on the Plantie-Pep, promising a taste and texture that resonates with both vegetarians and meat enthusiasts.&nbsp; The harmonious blend of flavors, combined with Urban Pizza's signature thin-crust base, results in a pizza experience that is both satisfying and environmentally conscious.

This collaboration marks a pivotal moment in the Thai culinary scene, reflecting The Pizza Company's and Minor Food's commitment to sustainability and innovation leadership.&nbsp; The Plantie-Pep vegetarian Pizza is now available for discerning customers seeking a delectable and mindful pizza option.

For more information, follow Urban Pizza's Facebook or Instagram page.

<h1>"That's one small step for Minor, one giant step for Kindness."</h1>Kindness collaborates with Urban Pizza, the premium brand under The Pizza Company, to introduce Plantie-Pep vegetarian PizzaBangkok, 22 August 2023&nbsp;— In a groundbreaking move, Urban Pizza, the premium cloud delivery only brand under The Pizza Company, a flagship name in Thailand's pizza industry and owned by Minor Food, has unveiled an exciting addition to its menu: the Plantie-Pep vegetarian Pizza.&nbsp; This culinary masterpiece is the result of Urban Pizza's partnership with Kindness, a trailblazing advocate for plant-based meat alternatives.The Plantie-Pep pizza sets a new standard in pizza innovation as it marks the very first time a major pizza chain in Thailand has embraced a plant-based meat alternative on such a scale.&nbsp; Crafted with purpose and a commitment to culinary excellence, this pizza showcases the union of Urban Pizza's expertise and Kindness's dedication to flavorful plant-based offerings.The Pizza Company, with its expansive network of over 400 stores nationwide, has long been a cornerstone of Thailand's dining landscape.&nbsp; Urban Pizza, as an esteemed brand under The Pizza Company, holds a reputation for elevating pizza experiences to new heights.&nbsp; The launch of the Plantie-Pep underscores both brands' commitment to sustainability.<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/ec6934c873d72de2780af3da5e6a66d697760be09f233571649129a8c233bd92/Urban%20Planti-pep%20square.png" alt="Order via application : Line Man / Foodpanda / Grab / ShopeeFood"/>Kindness Paprioni&nbsp;- the plant-based "Pepperoni" alternative takes center stage on the Plantie-Pep, promising a taste and texture that resonates with both vegetarians and meat enthusiasts.&nbsp; The harmonious blend of flavors, combined with Urban Pizza's signature thin-crust base, results in a pizza experience that is both satisfying and environmentally conscious.This collaboration marks a pivotal moment in the Thai culinary scene, reflecting The Pizza Company's and Minor Food's commitment to sustainability and innovation leadership.&nbsp; The Plantie-Pep vegetarian Pizza is now available for discerning customers seeking a delectable and mindful pizza option.For more information, follow Urban Pizza's Facebook or Instagram page.Kindness is a revolutionary force in the field of plant-based meat alternatives. Driven by a commitment to promote mindful eating through kindness. We are a B2B plant-based food startup offering 30 years of experience in formulation and processing. Through our plug & play approach we aim to accelerate the growth of the overall plant-based market share.

About Minor Food: With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. Operating globally acclaimed food retail brands worldwide comprising The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil, ThaiXpress, The Coffee Club, Riverside Grilled Fish and Benihana, as well as restaurants under Select Service Partners brands.
Mike Yang
+66 987825287
mike.y@bykindness.com

Food / Sweets

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Listed companies

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Kindness collaborates with Urban Pizza, the premium brand under The Pizza Company, to introduce Plantie-Pep vegetarian Pizza

"That's one small step for Minor, one giant step for Kindness."

[Bangkok, THAILAND] - Kindness, a B2B plant-based food startup based in Thailand, is thrilled to unveil its latest
culinary innovation: Kindness Paprioni, an irresistible plant-based pizza
topping that promises to create a new yet familiar pizza experience with kindness
in mind. &nbsp;With a passion for creating
delectable and sustainable alternatives, Kindness Paprioni offers a guilt-free,
compassionate choice for pizza lovers everywhere.

Kindness Paprioni is a discovery in
plant-based cuisine, specially crafted to deliver the authentic taste and
texture that pizza enthusiasts crave. &nbsp;Made
from non-GMO plant-based ingredients, the innovative topping promises to
tantalize taste buds while respecting animal welfare and the environment.

"We are excited to introduce Kindness
Paprioni as the newest addition to our plant-based offerings," said CEO Mike
Yang, the visionary behind Kindness. &nbsp;"We
understand that pizza is a beloved comfort food, and we wanted to provide a
guilt-free and planet-friendly choice without compromising on taste. Kindness
Paprioni is the result of our relentless dedication to culinary excellence and
sustainability."

The plant-based movement has gained
significant momentum in recent years, with consumers increasingly seeking
compassionate and eco-conscious choices. &nbsp;Kindness Paprioni aligns seamlessly with this
growing demand, providing an ethical and tasty alternative for those looking to
make a positive impact with their food choices.

Unlike traditional pizza toppings that rely
on animal-based ingredients, Kindness Paprioni is free from cholesterol, trans
fats, and artificial additives.&nbsp; By
opting for this plant-based topping, pizza lovers can enjoy their beloved dish without
sacrificing others; knowing they are supporting a more compassionate and sustainable
food ecosystem.

Kindness Paprioni is versatile and designed
to complement a variety of pizza styles, from classic Margheritas to gourmet
creations. &nbsp;Its rich and savory flavours,
combined with the perfect balance of spices, will delight the taste buds of
vegans, vegetarians, and meat-eaters alike.

Kindness Paprioni is now available for
pizza enthusiasts to savour and enjoy. &nbsp;For
a delectable plant-based pizza experience, Kindness Paprioni aims to be the
go-to choice for discerning foodies seeking both flavour and compassion.

To learn more about Kindness, please visit https://bykindness.com/

<h1>Kindness Paprioni - an innovative new pizza topping available for the first time in Thailand</h1>Kindness - a plant based food startup in Thailand launches an innovative pizza topping that is kinder to animals, health and the environment.[Bangkok, THAILAND] - Kindness, a B2B plant-based food startup based in Thailand, is thrilled to unveil its latest
culinary innovation: Kindness Paprioni, an irresistible plant-based pizza
topping that promises to create a new yet familiar pizza experience with kindness
in mind. &nbsp;With a passion for creating
delectable and sustainable alternatives, Kindness Paprioni offers a guilt-free,
compassionate choice for pizza lovers everywhere.<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/f4ae46c0f9ec8ddf79a243bb36e22b1b7a8e542fe564e7db16e1c9e2e1cb4ec1/281619_0.jpg" alt="The Pizza Company x Kindness Paprioni"/>Kindness Paprioni is a discovery in
plant-based cuisine, specially crafted to deliver the authentic taste and
texture that pizza enthusiasts crave. &nbsp;Made
from non-GMO plant-based ingredients, the innovative topping promises to
tantalize taste buds while respecting animal welfare and the environment."We are excited to introduce Kindness
Paprioni as the newest addition to our plant-based offerings," said CEO Mike
Yang, the visionary behind Kindness. &nbsp;"We
understand that pizza is a beloved comfort food, and we wanted to provide a
guilt-free and planet-friendly choice without compromising on taste. Kindness
Paprioni is the result of our relentless dedication to culinary excellence and
sustainability."<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/5afb3617991d25e26120eb91080071fbe86dfd82c5eeb9afa9f541a664eda764/282653.jpg" alt="Pizza Mania BKK x Kindness Paprioni "/>The plant-based movement has gained
significant momentum in recent years, with consumers increasingly seeking
compassionate and eco-conscious choices. &nbsp;Kindness Paprioni aligns seamlessly with this
growing demand, providing an ethical and tasty alternative for those looking to
make a positive impact with their food choices.Unlike traditional pizza toppings that rely
on animal-based ingredients, Kindness Paprioni is free from cholesterol, trans
fats, and artificial additives.&nbsp; By
opting for this plant-based topping, pizza lovers can enjoy their beloved dish without
sacrificing others; knowing they are supporting a more compassionate and sustainable
food ecosystem.<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/a2a1de29197182be38ea543ed3c7ae66c8b34d8b5e3d60d58b08e91a77ef0dae/282651.jpg" alt="Gallery Pizza x Kindness Paprioni"/>Kindness Paprioni is versatile and designed
to complement a variety of pizza styles, from classic Margheritas to gourmet
creations. &nbsp;Its rich and savory flavours,
combined with the perfect balance of spices, will delight the taste buds of
vegans, vegetarians, and meat-eaters alike.Kindness Paprioni is now available for
pizza enthusiasts to savour and enjoy. &nbsp;For
a delectable plant-based pizza experience, Kindness Paprioni aims to be the
go-to choice for discerning foodies seeking both flavour and compassion.To learn more about Kindness, please visit https://bykindness.com/<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/de402071c192ecc9f9afa742bbf52b4a27860807e1e2db617343a9ff09562e69/282649.jpg" alt="The Pizza Comapny x Kindness Paprioni @ THAIFEX 2023"/>
Established in 2022, we are a B2B plant-based food startup offering 30 years of experience in formulation and processing. Existing formulations are predominantly soy, wheat, konjac and pea protein based. Through our plug & play approach we aim to grow the overall plant-based market first and foremost.

Kindness is a choice, a choice when amplified will change the world. A world where the pursuit of happiness is not at the expense of others.
Mike Yang
+66 987825287
mike.y@bykindness.com

Diet / Health food / Supplement

Kindness - a plant based food startup in Thailand launches an innovative pizza topping that is kinder to animals, health and the environment.

Kindness Paprioni - an innovative new pizza topping available for the first time in Thailand

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A B2B plant-based food startup offering formulations and processing know-how based on 30+ years of manufacturing experiences.
