"That's one small step for Minor, one giant step for Kindness."

Bangkok, 22 August 2023 — In a groundbreaking move, Urban Pizza, the premium cloud delivery only brand under The Pizza Company, a flagship name in Thailand's pizza industry and owned by Minor Food, has unveiled an exciting addition to its menu: the Plantie-Pep vegetarian Pizza.  This culinary masterpiece is the result of Urban Pizza's partnership with Kindness, a trailblazing advocate for plant-based meat alternatives.

The Plantie-Pep pizza sets a new standard in pizza innovation as it marks the very first time a major pizza chain in Thailand has embraced a plant-based meat alternative on such a scale.  Crafted with purpose and a commitment to culinary excellence, this pizza showcases the union of Urban Pizza's expertise and Kindness's dedication to flavorful plant-based offerings.

The Pizza Company, with its expansive network of over 400 stores nationwide, has long been a cornerstone of Thailand's dining landscape.  Urban Pizza, as an esteemed brand under The Pizza Company, holds a reputation for elevating pizza experiences to new heights.  The launch of the Plantie-Pep underscores both brands' commitment to sustainability.

Kindness Paprioni - the plant-based "Pepperoni" alternative takes center stage on the Plantie-Pep, promising a taste and texture that resonates with both vegetarians and meat enthusiasts.  The harmonious blend of flavors, combined with Urban Pizza's signature thin-crust base, results in a pizza experience that is both satisfying and environmentally conscious.

This collaboration marks a pivotal moment in the Thai culinary scene, reflecting The Pizza Company's and Minor Food's commitment to sustainability and innovation leadership.  The Plantie-Pep vegetarian Pizza is now available for discerning customers seeking a delectable and mindful pizza option.

For more information, follow Urban Pizza's Facebook or Instagram page.