In Indonesia, the pet ownership rate has been growing steadily as the country’s economy is advancing rapidly, driven by the increase of urbanization and industrialization.&nbsp; As a result, the pet population in Indonesia grew by a remarkable 75.7% between 2017 and 2022.

The rising trend of pet humanization has led to greater demand for premium pet products, particularly in the pet food category. This can be seen as the Indonesian pet food market grew at a compound annual growth rate (CAGR) of 5.1% from 2021 to 2026.

According to research by Magpie E-commerce Intelligence, the cat food market in Indonesia reached IDR 470.1 billion, with 30.7 million products sold between January and May 2024. Wilhendra, CEO of Magpie, noted, “The highest increase in the Pet Food category occurred in May 2024, with the GMV increasing by 33.56% from the previous month.”

In the pet food market, Shopee dominates with a 74.1% share, followed by Tokopedia (18.7%) and Lazada (6.87%). Shopee significantly increased its market share by 47% in May, while Tokopedia saw a 12% increase during the same period. “Compared to other e-commerce platforms, it shows that Shopee is preferred as the one-stop-platform for people to buy pet products,” said Wilhendra.

The top five brands account for over half of the sales, with Royal Canin leading the cat food category with a 17.2% market share. Cat Choize follows with 12.5%, and Me-O holds 9.6%.

From January to May 2024, the cat food market was primarily dominated by Royal Canin and Cat Choize. Cat Choize saw a significant increase in February and March, surpassing Royal Canin but they regained the lead in subsequent months. Kitchen Flavor has shown steady growth, indicating promising potential despite its smaller market share.

On Shopee, Royal Canin leads with a 15.86% share, generating IDR 55.28 billion in revenue. Cat Choize and Me-O follow closely behind in this competitive market.

On Tokopedia, Royal Canin is also the market leader with a 26.37% share. Cat Choize holds second place with a 15.94% share, while Me-O and Life Cat are in close competition, separated by only 0.32%.

Me-O's top product is the Me-O Canned Cat Food Seafood Platter, which generated IDR 31.75 billion and sold nearly 2.24 million units. The Cat Choize Cat Salmon 800g is in second place, followed by the Royal Canin FCN Hair &amp; Skin 2kg in third. “Consumers tend to purchase Me-O and Cat Choize products in smaller quantities but more frequently, whereas Royal Canin buyers prefer larger package sizes,” stated Wilhendra.

<p>Pet ownership and the demand for premium pet products have surged in Indonesia, driving significant growth in the pet food market. Shopee dominates the market with Royal Canin leading the cat food category, reflecting consumer preferences for both quality and convenience.</p> <p>In Indonesia, the pet ownership rate has been growing steadily as the country’s economy is advancing rapidly, driven by the increase of urbanization and industrialization.&nbsp; As a result, the pet population in Indonesia grew by a remarkable 75.7% between 2017 and 2022.</p><p>The rising trend of pet humanization has led to greater demand for premium pet products, particularly in the pet food category. This can be seen as the Indonesian pet food market grew at a compound annual growth rate (CAGR) of 5.1% from 2021 to 2026.</p><h2>Pet Food Market Overview</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/5751735e-c737-498d-a245-f0d917c81300/public" alt="<i>Picture: E-commerce market growth of Pet Food category</i>" /><p>According to research by Magpie E-commerce Intelligence, the cat food market in Indonesia reached IDR 470.1 billion, with 30.7 million products sold between January and May 2024. Wilhendra, CEO of Magpie, noted, “The highest increase in the Pet Food category occurred in May 2024, with the GMV increasing by 33.56% from the previous month.”</p><h2>Market Share by E-commerce</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a0564bb4-0c02-43c6-547a-02fb249f3300/public" alt="<i>Picture: E-commerce market share of Pet Food category</i>" /><p>In the pet food market, Shopee dominates with a 74.1% share, followed by Tokopedia (18.7%) and Lazada (6.87%). Shopee significantly increased its market share by 47% in May, while Tokopedia saw a 12% increase during the same period. “Compared to other e-commerce platforms, it shows that Shopee is preferred as the one-stop-platform for people to buy pet products,” said Wilhendra.</p><h2>Cat Food Market Share by Brand</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a399173e-9b0e-4769-8469-b8c1693acf00/public" alt="<i>Picture: Brand market share of Cat Food</i>" /><p>The top five brands account for over half of the sales, with Royal Canin leading the cat food category with a 17.2% market share. Cat Choize follows with 12.5%, and Me-O holds 9.6%.</p><h2>Cat Food Market Share Overtime</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/76c3b310-3884-4d51-9118-68a033b3b200/public" alt="<i>Picture: Brand market share overtime of Cat Food</i>" /><p>From January to May 2024, the cat food market was primarily dominated by Royal Canin and Cat Choize. Cat Choize saw a significant increase in February and March, surpassing Royal Canin but they regained the lead in subsequent months. Kitchen Flavor has shown steady growth, indicating promising potential despite its smaller market share.</p><h2>Cat Food Top Brand on E-commerces</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a56bada3-10d6-4a3e-46b3-d4172ee20200/public" alt="<i>Picture: Top Brand of Cat Food in Shopee</i>" /><p>On Shopee, Royal Canin leads with a 15.86% share, generating IDR 55.28 billion in revenue. Cat Choize and Me-O follow closely behind in this competitive market.</p><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/b5750fc1-bd69-4368-c95f-cfde35b7e300/public" alt="<i>Picture: Top Brand of Cat Food in Tokopedia</i>" /><p>On Tokopedia, Royal Canin is also the market leader with a 26.37% share. Cat Choize holds second place with a 15.94% share, while Me-O and Life Cat are in close competition, separated by only 0.32%.</p><h2>Top-Selling Cat Food Products</h2><img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/6d85e73b-999d-444b-fd19-eec7a6f84e00/public" alt="<i>Picture: Product market share of Cat Food</i>" /><p>Me-O's top product is the Me-O Canned Cat Food Seafood Platter, which generated IDR 31.75 billion and sold nearly 2.24 million units. The Cat Choize Cat Salmon 800g is in second place, followed by the Royal Canin FCN Hair &amp; Skin 2kg in third. “Consumers tend to purchase Me-O and Cat Choize products in smaller quantities but more frequently, whereas Royal Canin buyers prefer larger package sizes,” stated Wilhendra.</p><p>Thumbnail picture source: Freepik</p>

Marketing / Research

Pets / Pet Supplies

E-commerce

Pet ownership and the demand for premium pet products have surged in Indonesia, driving significant growth in the pet food market. Shopee dominates the market with Royal Canin leading the cat food category, reflecting consumer preferences for both quality and convenience.

Impressive Growth of Cat Food Sales in Indonesia’s E-commerce

&nbsp; Puppies and kittens are irresistibly cute but also extremely vulnerable, especially when orphaned or abandoned. In such cases, feeding becomes a significant concern, and that's where a puppy nursing bottle comes into play. When the mother dog is not around or unable to nurse, these bottles serve as a lifeline for the young ones.The importance of proper feeding cannot be overstated. Malnutrition in the early stages of life can lead to long-term health issues, including weakened immune systems and developmental delays. That's why Race&amp;Herd has invested in creating a Puppy Nursing Bottle that is not just functional but also safe and easy to use.Race&amp;Herd's Puppy Nursing Bottle is designed to mimic the natural feeding experience as closely as possible. The bottle comes with a specially designed nipple that allows for controlled flow, ensuring that the puppies and kittens get the nutrients they need without the risk of aspiration. The bottle itself is made from non-toxic, BPA-free materials, making it the safest and most effective choice for your pets.But it's not just about the bottle; it's also about educating pet owners. Many people are unaware of the nuances involved in bottle-feeding young animals. Overfeeding or using the wrong type of formula can have adverse effects. That's why the Race&amp;Herd Puppy Nursing Bottle comes with a comprehensive guide that walks you through the process, from choosing the right formula to understanding feeding schedules. This ensures that pet owners are well-equipped to provide the best care possible.Additionally, the Race&amp;Herd Puppy Nursing Bottle is versatile and can be used for a variety of small animals, not just puppies and kittens. Whether you're caring for baby rabbits, squirrels, or even small farm animals, this bottle has you covered.In summary, the Race&amp;Herd Puppy Nursing Bottle is more than just a feeding tool; it's a complete care package designed to ensure the health and well-being of the most vulnerable members of the animal kingdom.About the Company:Race&amp;Herd is more than just a pet supply and wellness brand; we are a community of animal lovers. We understand that pets are not just companions but family members. Our products are designed to deepen the bond between animals and humans, whether through play or care. We believe that caring for a pet can enhance human lives, offering a better quality of life and an enhanced sense of purpose, all while receiving unconditional love from the animals in their lives.&nbsp;&nbsp;

<h1>Emergency Care: When and How To Use a Puppy Nursing Bottle</h1><p>Singapore, October 9, 2023 - Puppies and kittens are not just adorable; they are also incredibly vulnerable and require specialized care. One of the most critical aspects of this care is feeding, especially when the mother is absent. Race&Herd introduces its Puppy Nursing Bottle as an essential tool for the survival and healthy development of these young animals.
</p><p>&nbsp; Puppies and kittens are irresistibly cute but also extremely vulnerable, especially when orphaned or abandoned. In such cases, feeding becomes a significant concern, and that's where a puppy nursing bottle comes into play. When the mother dog is not around or unable to nurse, these bottles serve as a lifeline for the young ones.The importance of proper feeding cannot be overstated. Malnutrition in the early stages of life can lead to long-term health issues, including weakened immune systems and developmental delays. That's why Race&amp;Herd has invested in creating a Puppy Nursing Bottle that is not just functional but also safe and easy to use.Race&amp;Herd's Puppy Nursing Bottle is designed to mimic the natural feeding experience as closely as possible. The bottle comes with a specially designed nipple that allows for controlled flow, ensuring that the puppies and kittens get the nutrients they need without the risk of aspiration. The bottle itself is made from non-toxic, BPA-free materials, making it the safest and most effective choice for your pets.But it's not just about the bottle; it's also about educating pet owners. Many people are unaware of the nuances involved in bottle-feeding young animals. Overfeeding or using the wrong type of formula can have adverse effects. That's why the Race&amp;Herd Puppy Nursing Bottle comes with a comprehensive guide that walks you through the process, from choosing the right formula to understanding feeding schedules. This ensures that pet owners are well-equipped to provide the best care possible.Additionally, the Race&amp;Herd Puppy Nursing Bottle is versatile and can be used for a variety of small animals, not just puppies and kittens. Whether you're caring for baby rabbits, squirrels, or even small farm animals, this bottle has you covered.In summary, the Race&amp;Herd Puppy Nursing Bottle is more than just a feeding tool; it's a complete care package designed to ensure the health and well-being of the most vulnerable members of the animal kingdom.About the Company:Race&amp;Herd is more than just a pet supply and wellness brand; we are a community of animal lovers. We understand that pets are not just companions but family members. Our products are designed to deepen the bond between animals and humans, whether through play or care. We believe that caring for a pet can enhance human lives, offering a better quality of life and an enhanced sense of purpose, all while receiving unconditional love from the animals in their lives.&nbsp;&nbsp;</p><p>At Race&Herd, we understand that our pets are more than companions - they are family members. As such, we are dedicated to offering products designed to deepen the bond between animals and humans, whether that is through play or care.

We believe that caring for a pet, whether a horse, dog, cat or any other creatures, can help humans live happier, healthier, and more stress-free lives. Studies have shown that by caring for a pet, humans experience a better quality of life and an enhanced sense of purpose – all while receiving unconditional love from the animals in their lives.</p><p>Person In Charge: Deidre Foo
Phone Number: +65 87578208
Email Address: operations@deidreglobalconsulting.com</p>

Singapore, October 9, 2023 - Puppies and kittens are not just adorable; they are also incredibly vulnerable and require specialized care. One of the most critical aspects of this care is feeding, especially when the mother is absent. Race&Herd introduces its Puppy Nursing Bottle as an essential tool for the survival and healthy development of these young animals.


Emergency Care: When and How To Use a Puppy Nursing Bottle

<h1>Horse Recovery Product Launches in Singapore</h1><p>Recovery Products Brand Recovery Systems (founded in Singapore in 2016) announced that they had launched intermittent compression products for the Equine Industry; the product range is called Super Boots – E series.</p><img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/9207c69b77041d207602870ee74a39074b040f58a204d2616b9dbbff146c2c3c/image.png" alt="Faster Recovery for Horses"/><p>About Recovery Systems
Recovery Systems is a Singapore Head Quartered company that provides
innovativeRecovery Systems is a company based in Singapore that specializes in
innovative recovery solutions for various needs, such as athletic performance,
healthy aging and long term illness management.
The company was founded in 2016 by Michael Lyons, a former triathlete and
coach who was passionate about finding marginal gains for himself and his clients.
Recovery Systems aims to make pneumatic compression therapy available and
affordable for everyone.
Recovery Systems has a range of products that use pneumatic compression to
improve blood circulation, ease muscle soreness, prevent injuries and enhance
athletic performance.</p><p>Michael Lyons, CEO, Recovery Systems
+65 97272714
michael@recoverysystemssport.com
</p>

Recovery Products Brand Recovery Systems (founded in Singapore in 2016) announced that they had launched intermittent compression products for the Equine Industry; the product range is called Super Boots – E series.