Southeast Asia's Largest Pet Fair SE Asia 2024 Report by Esupport International Inc.

Esupport International Inc. (Representative Director: Takeshi Kawamura, Headquarters:Toyonaka City, Osaka Prefecture) exhibited at "Pet Fair SE Asia 2024", the largest international pet exhibition in Southeast Asia. "Pet Fair SE Asia 2024" is the largest pet fair in Southeast Asia, held for three days from October 30 to November 1, 2024, in Bangkok, Thailand. This event, where veterinarians and industry professionals from various countries gather, is a place to introduce the latest pet trends, products, and services. Various pet-related products are exhibited, and it is an event that attracts a great deal of attention every year. This year, with a particular focus on "innovative pet care products" and "bonds with pets", the number of visitors far exceeded that of the previous year, with many companies exhibiting mainly food, supplements, and snacks. In this report, we will focus on the animal hospital-specific oral care product "K Brush" by the Japanese company "Esupport International Inc.", which exhibited only oral care products among various companies exhibiting a wide range of products. We will explore why they chose to exhibit only oral care products, an overview of the product, the status of the talk session, and the future trends of the pet industry.

1. Event Overview

Dates
October 30 - November 1, 2024

Venue
Bangkok International Trade & Exhibition Centre (BITEC)

Attendance
Approximately 10,000 visitors

Main Themes
Pet products focused on pet health and longevity

Care for senior pets
New lifestyles with pets utilizing digital technology

Over 200 companies from around the world participated in this year's pet fair, with a total of over 300 booths. The event attracted a large number of veterinarians, medical professionals, industry experts, and media from various countries.

2. Spotlight Product: K-Brush - A Highly Popular Product in Japanese Animal Hospitals Directly Targeting Periodontal Bacteria. With over 200,000 units sold domestically and made entirely from food-grade ingredients, it is a remarkable product with no reported side effects.

(1) The Era of Serious Oral Care for Both Humans and Pets

Both humans and pets are experiencing an increasing prevalence of oral problems. In particular, despite daily brushing, many humans continue to struggle with periodontal disease. Considering this situation, it is inevitable that pets, who may or may not brush their teeth regularly, would develop an overgrowth of periodontal bacteria.

(2) Daily Oral Care

Brushing a pet's teeth daily requires significant effort from both the pet owner and the pet. However, many pets do not receive adequate dental care, leading to a serious increase in periodontal disease.

(3) Utilizing Specialized Products 

Therefore, if there were a product that could directly target periodontal bacteria, the risk ofdeveloping periodontal disease could be significantly reduced. The answer to this is a product called "K-Brush".

3. Expert Talk Sessions at Exhibition Booths

Throughout the event, visitors had the opportunity to engage in informative talks with veterinarians and industry experts at various company booths.

(1) Regarding pet oral care measures

While brushing is an important part of care, it's crucial not to forget about countermeasures against periodontal bacteria. In reality, it is difficult for brushing alone to directly act on periodontal bacteria, and brushing alone is insufficient to suppress the periodontal bacteria that multiply daily. While these recognitions are shared among veterinarians and experts, through the talk sessions, we once again recognized the challenge of determining what is optimal among the numerous products available.

(2) Empowering Pet Owners

Keeping your pet's mouth healthy is vital, but we know it can be tough to make it a daily habit. Here's how we can help:

1. Education and Awareness

   - Explain the risks of periodontal disease and oral health problems, as well as their impact on overall health.

  - Clearly communicate the necessity of oral care.

2. Suggesting Simple Care Products

  - Introduce spray or gel-type products that are easy to use, even for pets that find daily brushing difficult. 

  - Recommend products that specifically target periodontal bacteria to help users see results.

3. Practical Guidance

   - Demonstrate the correct way to brush a pet's teeth.

  - Provide advice on a gradual approach to help pets become accustomed to oral care.

4. Ongoing Support

   - Check the oral condition during regular health check-ups. It is important to propose methods that pet owners can easily incorporate into their daily routines and to support them in implementing these methods.

4. The Rise of the Pet Family

The global trend of treating pets as family members is stronger than ever. At the event, we witnessed remarkable progress in pet healthcare, from gourmet pet foods to cutting-edge treatments.

5. Summary

"Pet Fair SE Asia 2024" was a game-changer, setting the stage for the future of the pet industry. The event showcased a wide range of innovative products and services, from advanced pet nutrition to cutting-edge health solutions. Japan's strong presence, particularly in the oral care sector, demonstrated the global demand for high-quality pet care products. As we look forward to next year's event, it's clear that the pet industry is poised for continued growth and innovation.

Esupport International Inc. is seeking distributors.

If you are interested, please contact us at info@esupport-int.com.

※Inquiries can be made in either English or Japanese.