From the gleaming high-rises of Vinhomes to the futuristic VinFast electric cars zipping through traffic, Vingroup’s presence is ubiquitous across Vietnam's dynamic landscape. This sprawling conglomerate, the nation's largest private enterprise, has cemented its presence in sectors as diverse as real estate, technology, hospitality, healthcare, and education, etc.&nbsp; Yet, Vingroup's ascent to dominance isn't solely attributed to ambitious expansion or diversified investments. Instead, it's a tale of unwavering commitment to a customer-centric philosophy, a mantra woven into the very DNA of the company.

The DNA of Vingroup Vingroup's customer-centric philosophy is more than just a marketing slogan; it's deeply ingrained in the company's culture and guides every decision – from product development and customer service interactions to market expansion.

This dedication to the customer is not a recent development; it's been ingrained in Vingroup's DNA since its humble beginnings as Technocom in Ukraine in 1993. Their initial foray into the market with instant noodles presented a unique challenge: Ukrainian consumers were skeptical of the novel concept of a food product that could be ready to eat after mere minutes in boiling water.

Rather than resorting to traditional marketing tactics, founder Pham Nhat Vuong adopted a hands-on approach, directly engaging with potential customers to demonstrate the noodles' preparation and highlight their convenience. This direct interaction and customer education proved crucial, leading to widespread product acceptance.

This early experience cemented Vingroup's understanding that success lies in forging genuine connections with customers, going beyond simply selling a product to understanding and addressing their needs and concerns.

A poignant example of this is a letter Pham Nhat Vuong received from a Ukrainian veteran, expressing gratitude for how Technocom’s instant noodles had helped his family through tough times. The veteran's words, "Thank God, thanks to that, it's easier to swallow other food," underscored the profound impact the company could have on people's lives.

Customer-Centricity in Action Before embarking on ambitious projects like the Vinpearl resort chain, Pham Nhat Vuong immersed himself in the world of hospitality through "field missions" to successful ventures in Thailand and Singapore. The firsthand insights gleaned from observing customer interactions and experiences proved invaluable in shaping Vinpearl's offerings, ensuring they catered to the unique desires and expectations of Vietnamese families and tourists.

Vingroup's attentiveness to evolving customer needs is evident in its strategic move into the electric vehicle space in Vietnam through VinFast. Recognizing the growing global demand for sustainable transportation and the specific preferences of Vietnamese consumers, the company has developed a range of electric vehicles that seamlessly blend cutting-edge technology with features tailored to the local market.

Customer satisfaction remains paramount, as demonstrated by VinFast's decision to enhance support for existing gasoline vehicle owners even after shifting its focus entirely to electric vehicles.

"With VinFast gasoline cars, we not only maintain our existing commitments but also enhance them with even more beneficial policies and services," affirmed Pham Nhat Vuong in a 2022 interview with VnExpress. "For instance, we've extended the warranty period to 10 years, which is two to three times the industry standard, and introduced a convenient Mobile Service option. We've also increased our spare parts inventory by 50% compared to usual practice.”

This dedication to after-sales support is fundamental to VinFast's identity. The company has enshrined "excellent after-sales service" as one of its three core values, alongside premium-quality cars and inclusive pricing. This customer-centric philosophy has proven instrumental in VinFast's expansion into North America and Europe and is now driving its entry into the Southeast Asian market.

In the Philippines, VinFast continues to adhere to this customer-centric philosophy by offering unique options like a flexible battery subscription program, designed to address concerns about battery ownership and cost.

Additionally, VinFast prioritizes customer peace of mind throughout the EV ownership journey by providing market-leading policies, such as a comprehensive 7-year/160,000 km warranty for the recently launched VF 5 and VF 3 models.

Vingroup's customer-centric approach has propelled the company to market leadership across multiple sectors in Vietnam. This dominance has not only translated into economic success but has also had a significant social impact, creating jobs and contributing to community initiatives.

The conglomerate’s success story underscores the transformative power of a customer-centric philosophy. By deeply understanding and prioritizing customer needs at the outset, Vingroup has built a diverse and thriving business empire. This approach positions it for sustained growth and influence.

Vingroup, Vietnam’s largest private conglomerate, has secured market leadership in various sectors by focusing heavily on customer satisfaction. Its operations, from real estate to technology and beyond, are deeply rooted in a customer-centric philosophy, which has played a key role in its success. From the gleaming high-rises of Vinhomes to the futuristic VinFast electric cars zipping through traffic, Vingroup’s presence is ubiquitous across Vietnam's dynamic landscape. This sprawling conglomerate, the nation's largest private enterprise, has cemented its presence in sectors as diverse as real estate, technology, hospitality, healthcare, and education, etc.&nbsp; Yet, Vingroup's ascent to dominance isn't solely attributed to ambitious expansion or diversified investments. Instead, it's a tale of unwavering commitment to a customer-centric philosophy, a mantra woven into the very DNA of the company.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/9423ee83-ac93-436e-6e23-7e0fce40e300/public" alt="Image" />The DNA of Vingroup Vingroup's customer-centric philosophy is more than just a marketing slogan; it's deeply ingrained in the company's culture and guides every decision – from product development and customer service interactions to market expansion.This dedication to the customer is not a recent development; it's been ingrained in Vingroup's DNA since its humble beginnings as Technocom in Ukraine in 1993. Their initial foray into the market with instant noodles presented a unique challenge: Ukrainian consumers were skeptical of the novel concept of a food product that could be ready to eat after mere minutes in boiling water.Rather than resorting to traditional marketing tactics, founder Pham Nhat Vuong adopted a hands-on approach, directly engaging with potential customers to demonstrate the noodles' preparation and highlight their convenience. This direct interaction and customer education proved crucial, leading to widespread product acceptance.This early experience cemented Vingroup's understanding that success lies in forging genuine connections with customers, going beyond simply selling a product to understanding and addressing their needs and concerns.A poignant example of this is a letter Pham Nhat Vuong received from a Ukrainian veteran, expressing gratitude for how Technocom’s instant noodles had helped his family through tough times. The veteran's words, "Thank God, thanks to that, it's easier to swallow other food," underscored the profound impact the company could have on people's lives.Customer-Centricity in Action Before embarking on ambitious projects like the Vinpearl resort chain, Pham Nhat Vuong immersed himself in the world of hospitality through "field missions" to successful ventures in Thailand and Singapore. The firsthand insights gleaned from observing customer interactions and experiences proved invaluable in shaping Vinpearl's offerings, ensuring they catered to the unique desires and expectations of Vietnamese families and tourists.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2ccacd43-7f5f-493e-23cf-328f671ca100/public" alt="Image" />Vingroup's attentiveness to evolving customer needs is evident in its strategic move into the electric vehicle space in Vietnam through VinFast. Recognizing the growing global demand for sustainable transportation and the specific preferences of Vietnamese consumers, the company has developed a range of electric vehicles that seamlessly blend cutting-edge technology with features tailored to the local market.Customer satisfaction remains paramount, as demonstrated by VinFast's decision to enhance support for existing gasoline vehicle owners even after shifting its focus entirely to electric vehicles."With VinFast gasoline cars, we not only maintain our existing commitments but also enhance them with even more beneficial policies and services," affirmed Pham Nhat Vuong in a 2022 interview with VnExpress. "For instance, we've extended the warranty period to 10 years, which is two to three times the industry standard, and introduced a convenient Mobile Service option. We've also increased our spare parts inventory by 50% compared to usual practice.”This dedication to after-sales support is fundamental to VinFast's identity. The company has enshrined "excellent after-sales service" as one of its three core values, alongside premium-quality cars and inclusive pricing. This customer-centric philosophy has proven instrumental in VinFast's expansion into North America and Europe and is now driving its entry into the Southeast Asian market.In the Philippines, VinFast continues to adhere to this customer-centric philosophy by offering unique options like a flexible battery subscription program, designed to address concerns about battery ownership and cost.Additionally, VinFast prioritizes customer peace of mind throughout the EV ownership journey by providing market-leading policies, such as a comprehensive 7-year/160,000 km warranty for the recently launched VF 5 and VF 3 models.Vingroup's customer-centric approach has propelled the company to market leadership across multiple sectors in Vietnam. This dominance has not only translated into economic success but has also had a significant social impact, creating jobs and contributing to community initiatives.The conglomerate’s success story underscores the transformative power of a customer-centric philosophy. By deeply understanding and prioritizing customer needs at the outset, Vingroup has built a diverse and thriving business empire. This approach positions it for sustained growth and influence.Source: VinFast Global Communications

Fitness / Healthcare

Automotive / Motorcycle / Bicycle

Real Estate / Architecture / Construction

Green technology

Vingroup, Vietnam’s largest private conglomerate, has secured market leadership in various sectors by focusing heavily on customer satisfaction. Its operations, from real estate to technology and beyond, are deeply rooted in a customer-centric philosophy, which has played a key role in its success.

Vingroup's Customer-Centric Philosophy:  The Core of Vietnam's Largest Private Conglomerate

The public's appetite for gas guzzlers did not show signs of slowing down as local car manufacturers saw sales fatten in March.

Total motor vehicle sales in March leapfrogged 29% year-on-year to 36,880 units in March, a joint report by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA) showed on Wednesday.

Sales in March proved to be higher than the preceding month, benefitting largely from the domestic economy's full reopening. The industry was roiled by headwinds, as sales waxed and waned, since the pandemic ravaged the global economy in 2020.

'It is worth noting that the March 2023 sales performance is the second highest monthly performance in a post-pandemic time, after the more than 37,000-unit sales level recorded in December last year,' said CAMPI President Rommel Gutierrez.

First-quarter sales amounted to 97,824 units, expanding 30.1% on-year, CAMPI noted.

'In the same way, favorable economic conditions are also an important driving factor for sustained growth,' Gutierrez added.

Vehicle sales are often used as barometer of economic strength. The central bank, for instance, closely follows this gauge to measure consumer appetite for durable goods.

Household consumption represents 70% of annual economic output, and big purchases like cars materially add to gross domestic product when produced more.

In 2022, the economy grew at an average of 7.6% year-on-year, a figure that exceeded expectations as consumption showed resilience in the face of a multi-year high inflation.

Data broken down showed sales of passenger cars, comprising a 27.27% market share last month, skyrocketed 51.8% year-on-year. On a monthly basis, growth trailed at 39.91%.

Commercial vehicle sales rose 16.3% year-on-year to 26,822 units in March. This segment accounted for 72.73% market share in the previous month, inching up 13.1% month-on-month.

<h1>Local car sales balloon in March despite inflation in Philippines</h1>Sales in March proved to be higher than the preceding monthThe public's appetite for gas guzzlers did not show signs of slowing down as local car manufacturers saw sales fatten in March.Total motor vehicle sales in March leapfrogged 29% year-on-year to 36,880 units in March, a joint report by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA) showed on Wednesday.Sales in March proved to be higher than the preceding month, benefitting largely from the domestic economy's full reopening. The industry was roiled by headwinds, as sales waxed and waned, since the pandemic ravaged the global economy in 2020.'It is worth noting that the March 2023 sales performance is the second highest monthly performance in a post-pandemic time, after the more than 37,000-unit sales level recorded in December last year,' said CAMPI President Rommel Gutierrez.First-quarter sales amounted to 97,824 units, expanding 30.1% on-year, CAMPI noted.'In the same way, favorable economic conditions are also an important driving factor for sustained growth,' Gutierrez added.Vehicle sales are often used as barometer of economic strength. The central bank, for instance, closely follows this gauge to measure consumer appetite for durable goods.Household consumption represents 70% of annual economic output, and big purchases like cars materially add to gross domestic product when produced more.In 2022, the economy grew at an average of 7.6% year-on-year, a figure that exceeded expectations as consumption showed resilience in the face of a multi-year high inflation.Data broken down showed sales of passenger cars, comprising a 27.27% market share last month, skyrocketed 51.8% year-on-year. On a monthly basis, growth trailed at 39.91%.Commercial vehicle sales rose 16.3% year-on-year to 26,822 units in March. This segment accounted for 72.73% market share in the previous month, inching up 13.1% month-on-month.

Automotive / Automotive Supplies

Sales in March proved to be higher than the preceding month

Local car sales balloon in March despite inflation in Philippines

MANILA, Philippines – Toyota Philippines is prodding the government to provide an inclusive tax incentives to electric vehicles (EVs) to promote the electrification of the automotive industry and help mitigate the impact of climate change.

In an interview with Sunshine Cabrera, public relations head of Toyota PH, during last week’s 2023 International Ecotourism Travel Mart in Silang, Cavite, the carmaker representative said that incentives are important to sway Filipinos into shifting to EVs.

"But siguro, one of the ways of thinking ng customers kasi ngayon siyempre, 'pag electrified or hybrid, medyo mahal than regular," Cabrera said explaining the need for inclusive incentives to help the country move forward to using new technologies.

Toyota Philippines has yet to release a fully electric vehicle line in the country as it gears toward hybrid vehicles, noting the lack of infrastructure in the country.

"I think that would help not just the automotive industry but also other industries — kung motorcycle man — because it will also help promote the electrification of their products," Cabrera said.

Malacanang in January released Executive Order No. 12 series of 2023, which aims to lower the tariff rates for EVs and their components for the first five years.

However, this has received mixed reactions as it excluded electric motorcycles in the tax breaks, while the motorcycles comprise the majority of the country's transport mix with around eight million registered units to the Land Transportation Office.

Prominent stakeholders and think tanks are also vying for the inclusion of e-motorcycles in the tax breaks noting that the biggest number of motorists should not be excluded.

The electrification of transport is also part of the Philippine government's plan to hit its target to lower carbon emissions and comply with the Paris agreement to keep global warming below 2 degrees celsius.

Several landmark bills have also been passed to support this with the Republic Act 11697 or the Electric Vehicle Industry Development Act at its forefront.

<h1>Toyota Philippines calls for inclusive tax incentives on electric vehicles</h1>MANILA, Philippines – Toyota Philippines is prodding the government to provide an inclusive tax incentives to electric vehicles (EVs) to promote the electrification of the automotive industry and help mitigate the impact of climate change.In an interview with Sunshine Cabrera, public relations head of Toyota PH, during last week’s 2023 International Ecotourism Travel Mart in Silang, Cavite, the carmaker representative said that incentives are important to sway Filipinos into shifting to EVs."But siguro, one of the ways of thinking ng customers kasi ngayon siyempre, 'pag electrified or hybrid, medyo mahal than regular," Cabrera said explaining the need for inclusive incentives to help the country move forward to using new technologies.Toyota Philippines has yet to release a fully electric vehicle line in the country as it gears toward hybrid vehicles, noting the lack of infrastructure in the country."I think that would help not just the automotive industry but also other industries — kung motorcycle man — because it will also help promote the electrification of their products," Cabrera said.Malacanang in January released Executive Order No. 12 series of 2023, which aims to lower the tariff rates for EVs and their components for the first five years.However, this has received mixed reactions as it excluded electric motorcycles in the tax breaks, while the motorcycles comprise the majority of the country's transport mix with around eight million registered units to the Land Transportation Office.Prominent stakeholders and think tanks are also vying for the inclusion of e-motorcycles in the tax breaks noting that the biggest number of motorists should not be excluded.The electrification of transport is also part of the Philippine government's plan to hit its target to lower carbon emissions and comply with the Paris agreement to keep global warming below 2 degrees celsius.Several landmark bills have also been passed to support this with the Republic Act 11697 or the Electric Vehicle Industry Development Act at its forefront.