Weighing the Benefits: The VF 3 vs. A-Segment Cars vs. Motorbikes

VinFast launched the VF 3, its electric mini-SUV, in the Philippines last September 17, offering a budget-friendly option with low operating costs comparable to A-segment cars and some two-wheeled vehicles. In this story, VinFast compares the numbers and highlights the benefits that demonstrate why the VF 3 stands out as a truly cost-effective vehicle for Filipinos.

MANILA, PHILIPPINES |&nbsp; 24 September 2024 -- As the electric vehicle (EV) market expands globally, VinFast, the upstart EV maker, officially launched its VF 3 mini-SUV to the Philippines last September 17, 2024.&nbsp; This marks the first VF 3 international launch outside of its home market, and VinFast’s latest offering comes with bold claims: the electric mini-SUV promises better comfort, weather protection, and a monthly operating cost that rivals that of some A-segment cars and the humble gasoline motorbike.

The idea of owning a mini-SUV with operating costs almost at par with an entry-level vehicle or a motorcycle seems too good to be true, but VinFast may just have found a way to make it possible.

A Cost Comparison: VF 3 vs. Gasoline Vehicles VinFast has set the VF 3 at an introductory price of Php 605,000 (with battery subscription) or Php 705,000 (with battery purchase) for early customers. After September 30, the prices will revert to Php 645,000 and Php 745,000, respectively. However, the real game-changer here isn’t the purchase price but rather the operating costs of owning a VF 3.

To see how the VF 3 fares in comparison to its gasoline-powered alternatives in the Philippines, VinFast crunched some numbers and compared the monthly operating costs of the VF 3 (both battery purchase and subscription versions) to those of a typical ICE car in the A-segment and a standard gasoline motorbike. Here's how they did it:

Methodology VinFast began by analyzing the average fuel consumption of three common A-segment ICE cars (price range of Php 660,000 to Php 840,000) and three popular gasoline motorbikes (price range of Php 81,000 to Php 166,900), resulting in 5.803 L/100km and 2.12 L/100km, respectively. They also calculated the VF 3's energy consumption at 13.95 kWh/100km.&nbsp; Additionally, VinFast factored in the average electricity cost (Php 11.34/kWh) and gasoline price (Php 64.34/L) in the Philippines. For the VF 3, they considered VinFast's battery subscription plan, which reduces the initial price by Php 100,000 and added a monthly fee based on travel distance:

- Under 1,500 km: Php 2,800 - 1,500-2,500 km: Php 3,800 - Over 2,500 km: Php 6,300

The monthly operating costs for driving 1,500, 2,500, and 3,500 kilometers were calculated using these figures. The fuel or energy costs for an average ICE motorbike/car and the VF 3 (with battery purchase) were determined using the following formula: (Monthly Distance) x (Energy Cost Per Kilometer) x (Fuel/Electricity Price). For the VF 3 with a battery subscription, the subscription fee was added to the calculation.

As the table shows, the VF 3's battery purchase version costs about half as much to run as the average ICE car in the A-segment, particularly as distance increases. Even with the battery subscription plan, the VF 3 still offers a lower operating cost compared to gasoline cars, though it is significantly higher than a motorbike due to the added subscription fee (although the subscription model already helps lower the initial purchase price by Php 100,000, potentially amounting to years of subscription fee). The Evident Benefits of the VF 3 For budget-minded consumers, the VF 3's value proposition is clear. At a slightly higher operating cost than a motorbike, you gain the comfort of a mini-SUV, complete with air conditioning and shelter from the elements, all while enjoying the fuel savings of an electric vehicle. For those considering an entry-level car, the VF 3 is a cost-efficient solution for the daily commute.&nbsp; Perfect for city driving, the VF 3's compact size makes it easy to navigate urban areas, while still providing the safety typically found in larger cars.

Maintaining an electric vehicle is also significantly simpler compared to an ICE car or even a motorcycle. Electric cars like the VF 3 require far less maintenance. There’s no engine oil to change, and fewer mechanical parts mean a longer maintenance cycle.&nbsp; Moreover, the VF 3 is a personal statement with 9 colors to choose from and offers a playful canvas for customization, truly allowing you to put your own stamp on the car.

VinFast also offers one of the best after-sales service programs in the market. The VF 3 comes with a 7-year or 160,000-kilometer warranty for the vehicle itself, while the battery (if purchased) has an 8-year, unlimited mileage warranty.&nbsp; If you opt for the battery subscription, VinFast takes it a step further by providing free battery replacement if the charging capacity drops below 70%. This assurance goes a long way in eliminating concerns about battery lifespan and overall vehicle reliability.

Is the VF 3 Worth It? Ultimately, the decision comes down to your personal needs and preferences. If you're looking for something more substantial than a motorbike but still want to keep your monthly operating costs low, the VF 3 presents a compelling case as a fully enclosed vehicle with better safety, comfort, and practicality.&nbsp; Just like in Vietnam, the VF 3 offers city-dwellers in the Philippines an affordable entry point into the world of electric vehicles without sacrificing comfort or convenience.

Launch Promo Pricing From September 26 to October 15, early customers who reserve the VF 3 will enjoy several attractive incentives and privileges, including a special price of Php 605,000 (battery subscription) or Php 705,000 (battery included). After this period, the prices will revert to the MSRP of Php 645,000 (battery subscription) and Php 745,000 (battery included).

Additionally, early VF 3 customers will have the privilege of choosing from nine striking exterior paint colors, including four base colors and five premium options, free of charge. Premium paint colors will cost an additional Php 20,000 after this period.&nbsp; Moreover, for only Php 40,000, early customers can customize their car's paint beyond the nine available colors. This will be the only time VinFast offers this exclusive privilege for the VF 3.

VinFast is accepting deposits of Php 5,000 through its official website (<a href="https://shop.vinfastauto.ph/vf3">https://shop.vinfastauto.ph/vf3</a>) or at authorized dealerships (refundable under VinFast's terms).

Since its launch a week ago, the VinFast VF 3 has sparked significant interest, particularly among those considering buying an electric vehicle (EV) or purchasing their first car. As one of the most affordable EV options in the Philippines, the VF 3 combines low operating costs with the practicality of an A-segment car and even some two-wheeled vehicles.

VinFast has prepared this story that presents a cost breakdown of owning a VF 3 and highlights the key benefits, thereby demonstrating why the VF 3 is a game-changer for Filipinos. This mini-SUV E is designed to offer both practicality and savings, making it an ideal choice in today’s market.

Additionally, customers who reserve the VF 3 from September 26 to October 15 can avail of a special price for as low as Php 605,000. More details on this special introductory pricing are found in the press release. <h2>Weighing the Benefits: The VF 3 vs. A-Segment Cars vs. Motorbikes</h2> VinFast launched the VF 3, its electric mini-SUV, in the Philippines last September 17, offering a budget-friendly option with low operating costs comparable to A-segment cars and some two-wheeled vehicles. In this story, VinFast compares the numbers and highlights the benefits that demonstrate why the VF 3 stands out as a truly cost-effective vehicle for Filipinos. MANILA, PHILIPPINES |&nbsp; 24 September 2024 -- As the electric vehicle (EV) market expands globally, VinFast, the upstart EV maker, officially launched its VF 3 mini-SUV to the Philippines last September 17, 2024.&nbsp; This marks the first VF 3 international launch outside of its home market, and VinFast’s latest offering comes with bold claims: the electric mini-SUV promises better comfort, weather protection, and a monthly operating cost that rivals that of some A-segment cars and the humble gasoline motorbike.The idea of owning a mini-SUV with operating costs almost at par with an entry-level vehicle or a motorcycle seems too good to be true, but VinFast may just have found a way to make it possible.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/ed616f8c-4a46-4794-234e-1bcde5d0c500/public" alt="The VinFast VF 3 officially landed in the Philippines last September 17, 2024" /> A Cost Comparison: VF 3 vs. Gasoline Vehicles VinFast has set the VF 3 at an introductory price of Php 605,000 (with battery subscription) or Php 705,000 (with battery purchase) for early customers. After September 30, the prices will revert to Php 645,000 and Php 745,000, respectively. However, the real game-changer here isn’t the purchase price but rather the operating costs of owning a VF 3.To see how the VF 3 fares in comparison to its gasoline-powered alternatives in the Philippines, VinFast crunched some numbers and compared the monthly operating costs of the VF 3 (both battery purchase and subscription versions) to those of a typical ICE car in the A-segment and a standard gasoline motorbike. Here's how they did it: Methodology VinFast began by analyzing the average fuel consumption of three common A-segment ICE cars (price range of Php 660,000 to Php 840,000) and three popular gasoline motorbikes (price range of Php 81,000 to Php 166,900), resulting in 5.803 L/100km and 2.12 L/100km, respectively. They also calculated the VF 3's energy consumption at 13.95 kWh/100km.&nbsp; Additionally, VinFast factored in the average electricity cost (Php 11.34/kWh) and gasoline price (Php 64.34/L) in the Philippines. For the VF 3, they considered VinFast's battery subscription plan, which reduces the initial price by Php 100,000 and added a monthly fee based on travel distance:- Under 1,500 km: Php 2,800 - 1,500-2,500 km: Php 3,800 - Over 2,500 km: Php 6,300The monthly operating costs for driving 1,500, 2,500, and 3,500 kilometers were calculated using these figures. The fuel or energy costs for an average ICE motorbike/car and the VF 3 (with battery purchase) were determined using the following formula: (Monthly Distance) x (Energy Cost Per Kilometer) x (Fuel/Electricity Price). For the VF 3 with a battery subscription, the subscription fee was added to the calculation. <img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/95d5ce8e-2007-4777-da32-626300315c00/public" alt="Image" />As the table shows, the VF 3's battery purchase version costs about half as much to run as the average ICE car in the A-segment, particularly as distance increases. Even with the battery subscription plan, the VF 3 still offers a lower operating cost compared to gasoline cars, though it is significantly higher than a motorbike due to the added subscription fee (although the subscription model already helps lower the initial purchase price by Php 100,000, potentially amounting to years of subscription fee). The Evident Benefits of the VF 3 For budget-minded consumers, the VF 3's value proposition is clear. At a slightly higher operating cost than a motorbike, you gain the comfort of a mini-SUV, complete with air conditioning and shelter from the elements, all while enjoying the fuel savings of an electric vehicle. For those considering an entry-level car, the VF 3 is a cost-efficient solution for the daily commute.&nbsp; Perfect for city driving, the VF 3's compact size makes it easy to navigate urban areas, while still providing the safety typically found in larger cars.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/833971fc-bbab-4b32-08f0-3874f675c100/public" alt="Image" />Maintaining an electric vehicle is also significantly simpler compared to an ICE car or even a motorcycle. Electric cars like the VF 3 require far less maintenance. There’s no engine oil to change, and fewer mechanical parts mean a longer maintenance cycle.&nbsp; Moreover, the VF 3 is a personal statement with 9 colors to choose from and offers a playful canvas for customization, truly allowing you to put your own stamp on the car.VinFast also offers one of the best after-sales service programs in the market. The VF 3 comes with a 7-year or 160,000-kilometer warranty for the vehicle itself, while the battery (if purchased) has an 8-year, unlimited mileage warranty.&nbsp; If you opt for the battery subscription, VinFast takes it a step further by providing free battery replacement if the charging capacity drops below 70%. This assurance goes a long way in eliminating concerns about battery lifespan and overall vehicle reliability.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/8bd51724-ad66-4134-3feb-3fe45e1e7600/public" alt="Image" />Is the VF 3 Worth It? Ultimately, the decision comes down to your personal needs and preferences. If you're looking for something more substantial than a motorbike but still want to keep your monthly operating costs low, the VF 3 presents a compelling case as a fully enclosed vehicle with better safety, comfort, and practicality.&nbsp; Just like in Vietnam, the VF 3 offers city-dwellers in the Philippines an affordable entry point into the world of electric vehicles without sacrificing comfort or convenience.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/28f575a2-49fd-4e5b-7805-9b9ad243c200/public" alt="Image" />Launch Promo Pricing From September 26 to October 15, early customers who reserve the VF 3 will enjoy several attractive incentives and privileges, including a special price of Php 605,000 (battery subscription) or Php 705,000 (battery included). After this period, the prices will revert to the MSRP of Php 645,000 (battery subscription) and Php 745,000 (battery included).Additionally, early VF 3 customers will have the privilege of choosing from nine striking exterior paint colors, including four base colors and five premium options, free of charge. Premium paint colors will cost an additional Php 20,000 after this period.&nbsp; Moreover, for only Php 40,000, early customers can customize their car's paint beyond the nine available colors. This will be the only time VinFast offers this exclusive privilege for the VF 3.VinFast is accepting deposits of Php 5,000 through its official website (<a href="https://shop.vinfastauto.ph/vf3">https://shop.vinfastauto.ph/vf3</a>) or at authorized dealerships (refundable under VinFast's terms). <img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/51f38847-a6a5-4282-ddca-70260dd0f800/public" alt="Image" />

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Since its launch a week ago, the VinFast VF 3 has sparked significant interest, particularly among those considering buying an electric vehicle (EV) or purchasing their first car. As one of the most affordable EV options in the Philippines, the VF 3 combines low operating costs with the practicality of an A-segment car and even some two-wheeled vehicles.

VinFast has prepared this story that presents a cost breakdown of owning a VF 3 and highlights the key benefits, thereby demonstrating why the VF 3 is a game-changer for Filipinos. This mini-SUV E is designed to offer both practicality and savings, making it an ideal choice in today’s market.

Additionally, customers who reserve the VF 3 from September 26 to October 15 can avail of a special price for as low as Php 605,000.  More details on this special introductory pricing are found in the press release.  

WEIGHING THE BENEFITS:  THE VF 3 vs. A-SEGMENT CARS vs. MOTORBIKES 

Introducing the VinFast VF 5: A Stylish, City-Friendly EV Combining quality, style, and exceptional after-sales service, the compact VF 5 electric vehicle (EV) is designed to meet the needs of first-time buyers and environmentally conscious individuals. With its city-friendly size and advanced features, the VF 5 is paving the way for a greener future in urban mobility. The First VinFast Model in the Philippines As the debut model from VinFast in the Philippines, the VF 5 showcases the brand’s strategic approach to global expansion. By launching an affordable model paired with a compelling promotion in a new market, VinFast is not only encouraging customers to experience the brand but also rewarding early adopters. This approach is designed to generate positive word-of-mouth, drawing more consumers to VinFast once they experience the value firsthand.

Unpacking the Discounts Reserve a VF 5 between August 14 and September 30, 2024, with a refundable PHP 5,000 reservation fee, and unlock a range of discounts and perks—including a chance to receive an additional special discount.

The savings are significant, with potential discounts varying based on your chosen purchasing path. These include a direct discount of PHP 50,000, freebies valued at over PHP 50,000 (including a wall-mounted charger and installation), and additional support ranging from PHP 69,000 to 99,000, depending on your payment method and whether you opt for the battery subscription. As a bonus, 100 lucky customers who reserve and purchase without the battery subscription could win an additional PHP 95,000 special discount.

To simplify the decision-making process, VinFast has outlined four unique discount combinations for purchasing the VF 5:

1.	Without Battery Subscription &amp; Financing: PHP 50,000 initial discount + PHP 48,000 downpayment discount, bringing the price to PHP 1,141,000.

2.	Without Battery Subscription &amp; Cash/Bank PO: PHP 50,000 initial discount + PHP 99,000 additional discount, reducing the price to PHP 1,042,000.

3.	With Battery Subscription &amp; Financing: PHP 50,000 initial discount + PHP 47,000 downpayment discount, lowering the price to PHP 942,000.

4.	With Battery Subscription &amp; Cash/Bank PO: PHP 50,000 initial discount + PHP 69,000 additional discount, making the VF 5 available for just PHP 873,000.

Among these options, the most substantial savings — a total of PHP 149,000 — are available to cutomers who purchase without the battery subscription and choose Cash/Bank PO as their payment method, bringing the VF 5’s price to an attractive PHP 1,042,000. Even with the battery subscription, significant discounts make the VF 5 accessible at PHP 873,000.

Accessible Pricing for a Wider Audience This strategic pricing positions the VF 5 as an affordable option for a broader segment of the Filipino population. For example, the lowest price option, PHP 873,000, is approximately 2.5 times the average annual household income in 2023, making it a feasible investment for many first-time car buyers and those seeking an eco-friendly alternative.

The VF 5’s pricing aligns with VinFast’s goal to attract young urban dwellers, who value both sustainability and affordability in their transportation choices. Whether you’re paying in cash, prefer financing, or are undecided about the battery subscription, there’s a discount path that suits your needs, making the VF 5 an even more compelling choice.

Who is the VF 5 for? VinFast understands that for its target audience of young, urban dwellers, a car is more than just transportation — it’s a reflection of their personality and lifestyle. The VF 5 offers stylish design, customizable colors, and modern tech features like an 8-inch infotainment screen and smartphone app, ensuring it meets the demands of today’s tech-savvy consumers.

Additionally, VinFast’s commitment to exceptional after-sales service makes the VF 5 even more appealing. With a 7-year/160,000 km warranty on powertrains, a 7-year/unlimited mileage warranty on the battery (without battery subscription), and free maintenance and replacement if battery capacity drops below 70% (with battery subscription), the VF 5 offers long-term peace of mind.

VinFast’s promotion is not just about discounts; it’s about offering an affordable, flexible, and exciting opportunity for Filipino consumers to embrace electric vehicles. By making the VF 5 accessible to a broad range of customers, VinFast is positioning itself as a key player in the rapidly growing Philippine EV market.

For more information on this promotion and to reserve your VinFast VF 5, visit www.vinfastauto.ph or the nearest VinFast dealership today.

*Per DTI Fair Trade Permit No. FTEB-200449 Series of 2024.

VinFast is thrilled to unveil an electrifying promotion on its VF 5 electric SUV, offering Filipino consumers discounts of up to PHP 149,000 along with enticing freebies. This remarkable promotion makes the VF 5 an even more attractive choice for budget-conscious and eco-minded drivers, bringing sustainable mobility within reach.
 Introducing the VinFast VF 5: A Stylish, City-Friendly EV Combining quality, style, and exceptional after-sales service, the compact VF 5 electric vehicle (EV) is designed to meet the needs of first-time buyers and environmentally conscious individuals. With its city-friendly size and advanced features, the VF 5 is paving the way for a greener future in urban mobility. The First VinFast Model in the Philippines As the debut model from VinFast in the Philippines, the VF 5 showcases the brand’s strategic approach to global expansion. By launching an affordable model paired with a compelling promotion in a new market, VinFast is not only encouraging customers to experience the brand but also rewarding early adopters. This approach is designed to generate positive word-of-mouth, drawing more consumers to VinFast once they experience the value firsthand.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/8acdc4ed-f364-480c-8cf7-806c0b565c00/public" alt="With its city-friendly size and advanced features, the VF 5 is paving the way for a greener future in urban mobility." />Unpacking the Discounts Reserve a VF 5 between August 14 and September 30, 2024, with a refundable PHP 5,000 reservation fee, and unlock a range of discounts and perks—including a chance to receive an additional special discount.The savings are significant, with potential discounts varying based on your chosen purchasing path. These include a direct discount of PHP 50,000, freebies valued at over PHP 50,000 (including a wall-mounted charger and installation), and additional support ranging from PHP 69,000 to 99,000, depending on your payment method and whether you opt for the battery subscription. As a bonus, 100 lucky customers who reserve and purchase without the battery subscription could win an additional PHP 95,000 special discount.To simplify the decision-making process, VinFast has outlined four unique discount combinations for purchasing the VF 5:1.	Without Battery Subscription &amp; Financing: PHP 50,000 initial discount + PHP 48,000 downpayment discount, bringing the price to PHP 1,141,000.2.	Without Battery Subscription &amp; Cash/Bank PO: PHP 50,000 initial discount + PHP 99,000 additional discount, reducing the price to PHP 1,042,000.3.	With Battery Subscription &amp; Financing: PHP 50,000 initial discount + PHP 47,000 downpayment discount, lowering the price to PHP 942,000.4.	With Battery Subscription &amp; Cash/Bank PO: PHP 50,000 initial discount + PHP 69,000 additional discount, making the VF 5 available for just PHP 873,000.Among these options, the most substantial savings — a total of PHP 149,000 — are available to cutomers who purchase without the battery subscription and choose Cash/Bank PO as their payment method, bringing the VF 5’s price to an attractive PHP 1,042,000. Even with the battery subscription, significant discounts make the VF 5 accessible at PHP 873,000.Accessible Pricing for a Wider Audience This strategic pricing positions the VF 5 as an affordable option for a broader segment of the Filipino population. For example, the lowest price option, PHP 873,000, is approximately 2.5 times the average annual household income in 2023, making it a feasible investment for many first-time car buyers and those seeking an eco-friendly alternative.The VF 5’s pricing aligns with VinFast’s goal to attract young urban dwellers, who value both sustainability and affordability in their transportation choices. Whether you’re paying in cash, prefer financing, or are undecided about the battery subscription, there’s a discount path that suits your needs, making the VF 5 an even more compelling choice.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2350bb16-b31d-4059-912a-d06b5a82be00/public" alt="Image" /> Who is the VF 5 for? VinFast understands that for its target audience of young, urban dwellers, a car is more than just transportation — it’s a reflection of their personality and lifestyle. The VF 5 offers stylish design, customizable colors, and modern tech features like an 8-inch infotainment screen and smartphone app, ensuring it meets the demands of today’s tech-savvy consumers.Additionally, VinFast’s commitment to exceptional after-sales service makes the VF 5 even more appealing. With a 7-year/160,000 km warranty on powertrains, a 7-year/unlimited mileage warranty on the battery (without battery subscription), and free maintenance and replacement if battery capacity drops below 70% (with battery subscription), the VF 5 offers long-term peace of mind.VinFast’s promotion is not just about discounts; it’s about offering an affordable, flexible, and exciting opportunity for Filipino consumers to embrace electric vehicles. By making the VF 5 accessible to a broad range of customers, VinFast is positioning itself as a key player in the rapidly growing Philippine EV market.For more information on this promotion and to reserve your VinFast VF 5, visit www.vinfastauto.ph or the nearest VinFast dealership today.*Per DTI Fair Trade Permit No. FTEB-200449 Series of 2024.

Sales

VinFast is thrilled to unveil an electrifying promotion on its VF 5 electric SUV, offering Filipino consumers discounts of up to PHP 149,000 along with enticing freebies. This remarkable promotion makes the VF 5 an even more attractive choice for budget-conscious and eco-minded drivers, bringing sustainable mobility within reach.


VINFAST LAUNCHES EXCITING PROMOTION ON VF 5: BIG DISCOUNTS AND ENTICING OFFERS AWAIT FILIPINO CONSUMERS

From the gleaming high-rises of Vinhomes to the futuristic VinFast electric cars zipping through traffic, Vingroup’s presence is ubiquitous across Vietnam's dynamic landscape. This sprawling conglomerate, the nation's largest private enterprise, has cemented its presence in sectors as diverse as real estate, technology, hospitality, healthcare, and education, etc.&nbsp; Yet, Vingroup's ascent to dominance isn't solely attributed to ambitious expansion or diversified investments. Instead, it's a tale of unwavering commitment to a customer-centric philosophy, a mantra woven into the very DNA of the company.

The DNA of Vingroup Vingroup's customer-centric philosophy is more than just a marketing slogan; it's deeply ingrained in the company's culture and guides every decision – from product development and customer service interactions to market expansion.

This dedication to the customer is not a recent development; it's been ingrained in Vingroup's DNA since its humble beginnings as Technocom in Ukraine in 1993. Their initial foray into the market with instant noodles presented a unique challenge: Ukrainian consumers were skeptical of the novel concept of a food product that could be ready to eat after mere minutes in boiling water.

Rather than resorting to traditional marketing tactics, founder Pham Nhat Vuong adopted a hands-on approach, directly engaging with potential customers to demonstrate the noodles' preparation and highlight their convenience. This direct interaction and customer education proved crucial, leading to widespread product acceptance.

This early experience cemented Vingroup's understanding that success lies in forging genuine connections with customers, going beyond simply selling a product to understanding and addressing their needs and concerns.

A poignant example of this is a letter Pham Nhat Vuong received from a Ukrainian veteran, expressing gratitude for how Technocom’s instant noodles had helped his family through tough times. The veteran's words, "Thank God, thanks to that, it's easier to swallow other food," underscored the profound impact the company could have on people's lives.

Customer-Centricity in Action Before embarking on ambitious projects like the Vinpearl resort chain, Pham Nhat Vuong immersed himself in the world of hospitality through "field missions" to successful ventures in Thailand and Singapore. The firsthand insights gleaned from observing customer interactions and experiences proved invaluable in shaping Vinpearl's offerings, ensuring they catered to the unique desires and expectations of Vietnamese families and tourists.

Vingroup's attentiveness to evolving customer needs is evident in its strategic move into the electric vehicle space in Vietnam through VinFast. Recognizing the growing global demand for sustainable transportation and the specific preferences of Vietnamese consumers, the company has developed a range of electric vehicles that seamlessly blend cutting-edge technology with features tailored to the local market.

Customer satisfaction remains paramount, as demonstrated by VinFast's decision to enhance support for existing gasoline vehicle owners even after shifting its focus entirely to electric vehicles.

"With VinFast gasoline cars, we not only maintain our existing commitments but also enhance them with even more beneficial policies and services," affirmed Pham Nhat Vuong in a 2022 interview with VnExpress. "For instance, we've extended the warranty period to 10 years, which is two to three times the industry standard, and introduced a convenient Mobile Service option. We've also increased our spare parts inventory by 50% compared to usual practice.”

This dedication to after-sales support is fundamental to VinFast's identity. The company has enshrined "excellent after-sales service" as one of its three core values, alongside premium-quality cars and inclusive pricing. This customer-centric philosophy has proven instrumental in VinFast's expansion into North America and Europe and is now driving its entry into the Southeast Asian market.

In the Philippines, VinFast continues to adhere to this customer-centric philosophy by offering unique options like a flexible battery subscription program, designed to address concerns about battery ownership and cost.

Additionally, VinFast prioritizes customer peace of mind throughout the EV ownership journey by providing market-leading policies, such as a comprehensive 7-year/160,000 km warranty for the recently launched VF 5 and VF 3 models.

Vingroup's customer-centric approach has propelled the company to market leadership across multiple sectors in Vietnam. This dominance has not only translated into economic success but has also had a significant social impact, creating jobs and contributing to community initiatives.

The conglomerate’s success story underscores the transformative power of a customer-centric philosophy. By deeply understanding and prioritizing customer needs at the outset, Vingroup has built a diverse and thriving business empire. This approach positions it for sustained growth and influence.

Vingroup, Vietnam’s largest private conglomerate, has secured market leadership in various sectors by focusing heavily on customer satisfaction. Its operations, from real estate to technology and beyond, are deeply rooted in a customer-centric philosophy, which has played a key role in its success. From the gleaming high-rises of Vinhomes to the futuristic VinFast electric cars zipping through traffic, Vingroup’s presence is ubiquitous across Vietnam's dynamic landscape. This sprawling conglomerate, the nation's largest private enterprise, has cemented its presence in sectors as diverse as real estate, technology, hospitality, healthcare, and education, etc.&nbsp; Yet, Vingroup's ascent to dominance isn't solely attributed to ambitious expansion or diversified investments. Instead, it's a tale of unwavering commitment to a customer-centric philosophy, a mantra woven into the very DNA of the company.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/9423ee83-ac93-436e-6e23-7e0fce40e300/public" alt="Image" />The DNA of Vingroup Vingroup's customer-centric philosophy is more than just a marketing slogan; it's deeply ingrained in the company's culture and guides every decision – from product development and customer service interactions to market expansion.This dedication to the customer is not a recent development; it's been ingrained in Vingroup's DNA since its humble beginnings as Technocom in Ukraine in 1993. Their initial foray into the market with instant noodles presented a unique challenge: Ukrainian consumers were skeptical of the novel concept of a food product that could be ready to eat after mere minutes in boiling water.Rather than resorting to traditional marketing tactics, founder Pham Nhat Vuong adopted a hands-on approach, directly engaging with potential customers to demonstrate the noodles' preparation and highlight their convenience. This direct interaction and customer education proved crucial, leading to widespread product acceptance.This early experience cemented Vingroup's understanding that success lies in forging genuine connections with customers, going beyond simply selling a product to understanding and addressing their needs and concerns.A poignant example of this is a letter Pham Nhat Vuong received from a Ukrainian veteran, expressing gratitude for how Technocom’s instant noodles had helped his family through tough times. The veteran's words, "Thank God, thanks to that, it's easier to swallow other food," underscored the profound impact the company could have on people's lives.Customer-Centricity in Action Before embarking on ambitious projects like the Vinpearl resort chain, Pham Nhat Vuong immersed himself in the world of hospitality through "field missions" to successful ventures in Thailand and Singapore. The firsthand insights gleaned from observing customer interactions and experiences proved invaluable in shaping Vinpearl's offerings, ensuring they catered to the unique desires and expectations of Vietnamese families and tourists.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2ccacd43-7f5f-493e-23cf-328f671ca100/public" alt="Image" />Vingroup's attentiveness to evolving customer needs is evident in its strategic move into the electric vehicle space in Vietnam through VinFast. Recognizing the growing global demand for sustainable transportation and the specific preferences of Vietnamese consumers, the company has developed a range of electric vehicles that seamlessly blend cutting-edge technology with features tailored to the local market.Customer satisfaction remains paramount, as demonstrated by VinFast's decision to enhance support for existing gasoline vehicle owners even after shifting its focus entirely to electric vehicles."With VinFast gasoline cars, we not only maintain our existing commitments but also enhance them with even more beneficial policies and services," affirmed Pham Nhat Vuong in a 2022 interview with VnExpress. "For instance, we've extended the warranty period to 10 years, which is two to three times the industry standard, and introduced a convenient Mobile Service option. We've also increased our spare parts inventory by 50% compared to usual practice.”This dedication to after-sales support is fundamental to VinFast's identity. The company has enshrined "excellent after-sales service" as one of its three core values, alongside premium-quality cars and inclusive pricing. This customer-centric philosophy has proven instrumental in VinFast's expansion into North America and Europe and is now driving its entry into the Southeast Asian market.In the Philippines, VinFast continues to adhere to this customer-centric philosophy by offering unique options like a flexible battery subscription program, designed to address concerns about battery ownership and cost.Additionally, VinFast prioritizes customer peace of mind throughout the EV ownership journey by providing market-leading policies, such as a comprehensive 7-year/160,000 km warranty for the recently launched VF 5 and VF 3 models.Vingroup's customer-centric approach has propelled the company to market leadership across multiple sectors in Vietnam. This dominance has not only translated into economic success but has also had a significant social impact, creating jobs and contributing to community initiatives.The conglomerate’s success story underscores the transformative power of a customer-centric philosophy. By deeply understanding and prioritizing customer needs at the outset, Vingroup has built a diverse and thriving business empire. This approach positions it for sustained growth and influence.Source: VinFast Global Communications

Fitness / Healthcare

Automotive / Motorcycle / Bicycle

Real Estate / Architecture / Construction

Green technology

Vingroup, Vietnam’s largest private conglomerate, has secured market leadership in various sectors by focusing heavily on customer satisfaction. Its operations, from real estate to technology and beyond, are deeply rooted in a customer-centric philosophy, which has played a key role in its success.

Vingroup's Customer-Centric Philosophy:  The Core of Vietnam's Largest Private Conglomerate

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Magazines / Books / Publications

Marketing / Research

Diet / Health food / Supplement

Childbirth / Childcare

Interior / Furniture / Storage

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Hotels / inns

Travel / Sightseeing

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Life insurance / Non-life insurance

Mobile app

Mobile games

Cooking / Home appliances

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

Full time job / Part-time job / Career

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Agriculture / Forestry / Fisheries

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Interior / Goods

Software

Blockchain / Web3

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Show Business

Comedy

Service

VinFast is a proud member of Vingroup - the largest private conglomerate in Vietnam. Becoming the number 1 car seller in Vietnam within 21 months of its launch, VinFast is ready to make its mark on the international platform by launching smart EVs globally in 2022. Offering a seamless customer experience, design-centric features with superior craftsmanship, highest safety standards and an intelligent infotainment system for your very own personalized lifestyle.