“We looked for volunteer artists by posting publicly on Facebook who were willing to paint or make any kind of art out of hulmahan [shoe molds] that are no longer being used because the pandemic hit the struggling shoe industry in Marikina, the Shoe Capital of the Philippines,” relates Bernardo. The call for volunteers had a positive response that hundreds of artists all over the Philippines expressed interest. The Manila Hotel’s creative consultant Rachy Cuna, National Artists Maestro Ryan Cayabyab and Kidlat Tahimik, sculptors Pete Jimenez, Jonathan Dangue, Julie Lluch-Dalena, and thespian Dolly De Leon are some of the participating artists whose works are featured in Project Hulmahan.

Project Hulmahan is a brainchild of Zena Bernardo, one of the members of Ladies Who Launch (LWL) and one of the co-founders of Bayanihang Marikenyo at Marikenya. Ms. Bernardo met with shut down shoe manufacturers in her hometown, Marikina, and their group purchased almost 500 pairs of shoe molds with the intention of transforming them into artworks to earn funds for community- based activities.

“It is fitting that The Manila Hotel collaborates with inspiring ladies, as the Grand Dame celebrates ladies, especially mothers, in the month of May”, says Marvin Kim Tan, Director of Sales and Marketing of The Manila Hotel. Ladies Who Launch is a four-woman team made up of Zena Bernardo (mother of Ana Patricia ‘Patreng’ of the famed Maginhawa community pantry), Dolly De Leon, internationally-acclaimed actress, Judith Albano, and Jasmine Ong. They were the founders of the community kitchen, which assisted many people during the height of the Covid-19 pandemic.

The proceeds from the artworks will benefit the advocacy efforts of these three organizations: Bayanihang Marikenyo at Marikenya for community kitchen and livelihood programs, The Community Kitchen Project for nationwide disaster response, and a community-based art school for kids.

“Sa akin napaka-deep ng story ng [Project] Hulmahan. We want to give dignity back to the community; we consider them as partners in our community-based projects and not beggars. We may not be popular, but we want to be transparent and accountable. [Project] Hulmahan is about molding a person and molding a society. The success of this project will depend on working together and pooling resources so we can ensure that those in need have access to necessities during these challenging times,” says Bernardo.

Project Hulmahan is on display at The Manila Hotel’s Grand Lobby and Art Gallery until May 20, 2023. Admission is free.

To culminate the fundraising endeavor, a grand auction will be held at Centennial Hall of The Manila Hotel on May 21 from 6PM to 11PM. This is by invitation only.

<h1>Project Hulmahan Exhibit at The Manila Hotel</h1>From May 8 to 20, Project Hulmahan is setting foot at The Manila Hotel’s Grand Lobby and Art Gallery. The art exhibit features a diverse range of artworks such as sculptures, paintings, and mixed media pieces—all using shoe molds— created by both established and emerging artists who share a passion for helping others through their art.<img style="max-width:100%;height:auto;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/Hulmahan-Collage2-1024x1022.jpg" alt="Image"/>“We looked for volunteer artists by posting publicly on Facebook who were willing to paint or make any kind of art out of hulmahan [shoe molds] that are no longer being used because the pandemic hit the struggling shoe industry in Marikina, the Shoe Capital of the Philippines,” relates Bernardo. The call for volunteers had a positive response that hundreds of artists all over the Philippines expressed interest. The Manila Hotel’s creative consultant Rachy Cuna, National Artists Maestro Ryan Cayabyab and Kidlat Tahimik, sculptors Pete Jimenez, Jonathan Dangue, Julie Lluch-Dalena, and thespian Dolly De Leon are some of the participating artists whose works are featured in Project Hulmahan.Project Hulmahan is a brainchild of Zena Bernardo, one of the members of Ladies Who Launch (LWL) and one of the co-founders of Bayanihang Marikenyo at Marikenya. Ms. Bernardo met with shut down shoe manufacturers in her hometown, Marikina, and their group purchased almost 500 pairs of shoe molds with the intention of transforming them into artworks to earn funds for community- based activities.“It is fitting that The Manila Hotel collaborates with inspiring ladies, as the Grand Dame celebrates ladies, especially mothers, in the month of May”, says Marvin Kim Tan, Director of Sales and Marketing of The Manila Hotel. Ladies Who Launch is a four-woman team made up of Zena Bernardo (mother of Ana Patricia ‘Patreng’ of the famed Maginhawa community pantry), Dolly De Leon, internationally-acclaimed actress, Judith Albano, and Jasmine Ong. They were the founders of the community kitchen, which assisted many people during the height of the Covid-19 pandemic.The proceeds from the artworks will benefit the advocacy efforts of these three organizations: Bayanihang Marikenyo at Marikenya for community kitchen and livelihood programs, The Community Kitchen Project for nationwide disaster response, and a community-based art school for kids.“Sa akin napaka-deep ng story ng [Project] Hulmahan. We want to give dignity back to the community; we consider them as partners in our community-based projects and not beggars. We may not be popular, but we want to be transparent and accountable. [Project] Hulmahan is about molding a person and molding a society. The success of this project will depend on working together and pooling resources so we can ensure that those in need have access to necessities during these challenging times,” says Bernardo.Project Hulmahan is on display at The Manila Hotel’s Grand Lobby and Art Gallery until May 20, 2023. Admission is free.To culminate the fundraising endeavor, a grand auction will be held at Centennial Hall of The Manila Hotel on May 21 from 6PM to 11PM. This is by invitation only.

Hotels / inns

Travel / Sightseeing

From May 8 to 20, Project Hulmahan is setting foot at The Manila Hotel’s Grand Lobby and Art Gallery. The art exhibit features a diverse range of artworks such as sculptures, paintings, and mixed media pieces—all using shoe molds— created by both established and emerging artists who share a passion for helping others through their art.

Project Hulmahan Exhibit at The Manila Hotel

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Magazines / Books / Publications

Marketing / Research

Diet / Health food / Supplement

Childbirth / Childcare

Interior / Furniture / Storage

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Car / Car Supplies

Motorcycles / Motorcycle Supplies

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Fitness / Healthcare

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Sales

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Life insurance / Non-life insurance

Mobile app

Mobile games

Cooking / Home appliances

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

Full time job / Part-time job / Career

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Agriculture / Forestry / Fisheries

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Automotive / Motorcycle / Bicycle

Automotive / Automotive Supplies

Interior / Goods

Real Estate / Architecture / Construction

Software

Blockchain / Web3

Security

Telecommunications / VoIP

Show Business

Comedy

Hotel