TENA launches Malaysia Ageing Report 2023, championing active ageing

KUALA LUMPUR: TENA, the world leader in incontinence care recently launched the latest Malaysia Ageing Report supported by the Social Welfare Department (JKM) under the purview of the women, family and community development ministry.

The Malaysia Ageing Report – a joint effort by TENA and a research group – provides valuable information and insights into the country’s ageing population.

The report aims to inspire older individuals to stay active, embracing the opportunities particular to their later years. It also provides insights into how Malaysian seniors view active ageing, and the challenges faced by older communities and their caregivers.

In addition, the report includes proactive suggestions and what steps seniors could take to live a vibrant and fulfilling life.

Su Ting Nee, president of Vinda Group SEA said that the primary objective of this report was to spread the message of active ageing to as many Malaysians as possible.

“Building upon the success of TENA Heroes and TENAcity, this report sheds light on the challenges brought by the increasing ageing population.

“It also presents solutions that empower our community to live tenaciously, unimpeded by age and socioeconomic factors, thus preserving their wellbeing and leaving a lasting impact,” she said.

Su added that she hopes that the strong partnership with JKM will not only amplify this message, but also implement actionable steps to ensure that the community receives the comprehensive support they need as they grow older.

The JKM director of planning & development Arfan Sulaiman said that many should applaud TENA Malaysia’s efforts to help the elderly. He said it was his hope that more organisations would also support this noble cause.

“On the path of becoming an ageing nation, it is undeniable that there are still a number of Malaysians who are facing great challenges in ensuring they can continue to live and sustain their daily lives, especially as they grow older.

“In line with the government’s initiative, we believe that active ageing should continue to be highlighted to ensure that the elderly in Malaysia can live an active life with minimal dependency,” said Arfan.

The TENA Malaysia Ageing Report will be available in three languages – English, Bahasa Malaysia and Chinese, and accessible to the public via TENA’s official website.