Simplyfi.co appoints Strategic Advisor in Vietnam

As the Executive Co-Chairman of the Vietnam Smart City Consortium (VSCC) and a Partner at MARA (Market Access & Regulatory Affairs) Vietnam, Shanmuga Retnam has been instrumental in promoting local economic development and facilitating trade exchanges within Vietnam and ASEAN. His previous roles include Vice President, Asia Pacific for G3 Worldwide and Chairman of the Data Driven Marketing Association of Singapore (DMAS), where his visionary leadership was recognized with a Minister’s Award by the Prime Minister’s Office (Singapore) in 2010, where he conceptualized the World Cities Summit in 2008.

Retnam's expertise in fostering sustainable urban projects and his role as a special advisor to Fundacion Metropoli and the Good City Foundation highlight his commitment to enhancing city lives and environments through innovative strategies. His recent initiatives, such as the Vietnam Business Exchange (VBEx) series, underscore his dedication to connecting enterprises across Singapore and Vietnam, strengthening business ties and fostering economic growth.

"Simplyfi™ is privileged to have Shanmuga Retnam  join our advisory board," said Wayne, CEO/Co-Founder of Simplyfi™. "His extensive network, strategic insights, and proven track record in transforming cities and businesses make him an invaluable asset to our team. With Retnam’s guidance, we are poised to navigate the complexities of the ASEAN market more effectively and to drive our mission of delivering innovative financial solutions that empower businesses and individuals across the region"

Retnam’s appointment is a testament to Simplyfi™'s commitment to excellence and our vision for a connected, sustainable future. We look forward to his contributions and are excited about the possibilities his involvement brings to our strategic direction and growth.