In the increasingly advanced digital era, the younger generation or commonly referred to as Generation Z (Gen Z) is the main consumer in various aspects of life, including consumption of information. Generation Z born between the mid-1990s and early 2010s generally have different information consumption habits than previous generations. In this article, we'll explore Generation Z's news habits and learn how to create appropriate and relevant press releases for this new generation.

Gen Z’s News Consumption Habits

Regarding Gen Z's news reading habits, it is important to understand that they grew up amidst the explosion of technology and unlimited access to information. Some of the characteristics of Gen Z news consumption habits include:

Dominant digital presence:

Gen Z is more likely to access news through digital platforms such as news websites, news apps, and social media. They use mobile devices to access information anytime, anywhere.

Short text and images:

Gen Z has a short attention span, therefore, they tend to be more interested in news content that is short, concise, and equipped with visual elements such as images, videos, or infographics.

Multiple Sources:

They are not obsessed with one source of information. Gen Z tends to look for information from various sources to get different perspectives and seek validation of the accuracy of this information from several sources.

Social interaction:

News that can be shared and discussed on social media is more attractive to Gen Z. They like to participate in online discussions about certain topics or look for news and topics that can become a conversation among their community.

Authenticity and diversity:

Gen Z values ​​authenticity and diversity in news. They tend to prefer stories that reflect a variety of experiences and perspectives.

How to create relevant press releases for the new generation (Gen Z)

Building the right press release for Gen Z is a challenge that requires a deep understanding of their ethos and preferences. Here are some steps that can be taken:

Short and interesting content:

Press releases need to be presented in a concise and attractive format to be attractive to this generation. Use strong, concise titles and clear summaries to get Gen Z's attention.

Strong visuals:

Include images such as pictures, videos, or infographics to support news content. Visuals can help communicate messages more effectively and maintain audience interest.

Emphasizes social interaction:

Creating a press release that can be shared and discussed on social media is essential. Add links to share on social media platforms, and consider including interactive elements, such as polls or questions that readers can answer.

Differences and Diversity of Viewpoints:

When designing a press release, consider the various perspectives to include in the press release. Vote for different groups in society to reflect diverse perspectives and experiences.

Reliable sources of information:

Generation Z is very aware of the authenticity and correctness of the information. Make sure your press release is supported by reliable sources and accurate data. If possible, include verifiable facts or statistics.

Focus on social and environmental issues:

Gen Z tends to be interested in social and environmental issues. Building a press release that raises issues around this can get their attention.

Stories from various sources:

Collect stories from multiple sources that reflect multiple viewpoints. This will help create a richer and fuller story to tell.

Conclusion

Generation Z has unique information consumption habits driven by digital technology and the need for content that is visual, concise, and relevant. Designing press releases that are relevant for this new generation requires a different approach, focusing on social interaction, authenticity, diversity, and trusted sources of information. By understanding the characteristics of Generation Z and adapting news information dissemination strategies, you can ensure that the information conveyed remains relevant and accessible to the younger generation, who have easy access to press releases and news on a daily basis.