5 Ways Public Relations Can Increase Your Marketing ROI

It is no secret that every business owner wants to get maximum results with minimum effort. Therefore, increasing the marketing return on investment (ROI) is of paramount importance.    

Even though PR marketing is sometimes expensive, the right use of PR marketing will increase your ROI. This can be measured in terms of awareness, engagement and sales.      

5 Ways Public Relations Can Increase Your Marketing ROI 

Increasing marketing ROI is important in any business to measure the effectiveness of strategy. Learn how to effectively use PR to increase your marketing ROI: 

1. Showcase Your Strengths  

To create a positive image, do not hesitate to mention your strengths in your PR campaign. This could be an award-winning, successful CSR initiative, media mention, etc. 

It will be a great media mention if it highlights how your brand can overcome potential customer pain points. This will increase your credibility and make your brand trustworthy. 

Add clickable links to these mentions to increase your brand credibility, awareness and engagement. In addition to generating sales, this can also attract new investors and potential employees. 

2. Use Media Placement   

To get media coverage, you can send your press release to media outlets or use a press release distribution service to save time. A press release itself is an effective PR tool to create brand awareness and good brand image, also eventually generate sales. 

After that, you can incorporate this coverage into your marketing campaign or use it as another reason to reach out to your potential customers. You can do this by embedding the link to your release in your presentation and on your website.      

Knowing that you have been featured by one or more well-known media outlets can build their trust and ultimately lead them to purchase your product or service.   

3. Share on Social Media 

Social media has changed our lifestyles, including sales and marketing. According to LinkedIn's Social Selling Index, sales professionals who are active on social media have 45% more sales opportunities than those who are not. 

So use social media to increase brand awareness by sharing media coverage and campaigns. Every salesperson can harness this power to increase brand awareness and reach potential customers.  

If possible, encourage your employees to share campaigns and media coverage on their social media. Train them on social media guidelines to achieve your goals. This will expand your market.  

4. Use the Right Visuals 

In this visual age, a great and right visual is an important element of any campaign, whether it is a photo, design or video. The right visual means a visual that matches the brand tone and encourages potential customers to get to know the brand. 

Every word, every color, every shape matters. So consider them carefully to use the right visual for each campaign. 

5. Create Testimonials 

Many customers today would love the opportunity to be engaged and exposed. Use this desire to create testimonials from happy customers and share them on your website or social media. Allow them to post their testimonials on their social media as well.  

In return, you can mention their name and tag them in your post, or give them an inexpensive but good-looking souvenir. Make sure this souvenir has your brand name on it. They can post it on social media and it will become extra exposure for you.      

This will increase customer loyalty and retention and generate sales through strong word of mouth.   

Increasing marketing ROI is paramount in any type of business. This will tell if the company has the right strategy or not. Do the above things to increase your marketing ROI through public relations.