This Fall, INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) relaunched its campaign in Singapore after the pandemic to promote France’s global standing. INTERFEL also aims to raise awareness of the French growers’ commitment to sustainability and eco-friendly practices.

Due to the diverse climates and geographical advantages in France, the country produces large quantities of high-quality apples. Among the thousands of apple varieties worldwide, nearly 100 flourish in French orchards, with around 30 cultivated on a large scale. Some of the most commonly available varieties in Singapore include Royal Gala, Granny Smith, Golden Delicious,&nbsp; Pink Lady®, Kissabel®, Pixie®, Candine®, and the Juliet®. These varieties will be available in major retailers, such as FairPrice and Cold Storage from late October 2023 - March 2024.

France's orchards have been graced with exceptional weather during spring and summer, promising a harvest of apples that are not just colourful, but also irresistibly crisp, beautiful and delicious. Anticipate a plentiful yield, with France set to produce 1.5 million tonnes, making an 8% increase from the previous year. While the overall European harvest is expected to be smaller at 11 million tonnes, France proudly secures its place as the third largest apple producer in Europe, following Poland and Italy.

Beyond the abundance, INTERFEL is dedicated to promoting sustainability and eco - friendly practices among French growers.&nbsp;

For over 20 years, French apple growers have embraced an eco- responsible production process, dedicated to cultivating healthy, flavourful and high-quality fruits. Their commitment extends beyond mere cultivation; it involves the implementation of environmentally friendly methods that preserve orchard biodiversity and maintain the economic equilibrium of fruit farms. Sustainability, for these growers, transcends the orchards. It encompasses comprehensive practices, including efficient waste management, biocontrol techniques, thoughtful pollination methods and more. This holistic approach underscores their dedication to not only delivering exceptional fruits but also safeguarding the environment for generations to come.&nbsp;&nbsp;

In a remarkable initiative, nearly 1,300 French apple growers, certified as “Eco-friendly orchards” have dedicated themselves to a noble cause to cultivate French Apples that are not only rich in taste but also environmentally friendly and healthy.&nbsp;

To Introduce the authenticity of their produce, diversity of the French varieties, and the process of responsible farming, INTERFEL hosted a media event that took place on 23 November, where Alicia Wong, renowned Executive Pastry Chef and Chef owner of Nesuto Singapore, demonstrated the friendliness of French apples through a pastry demonstration workshop.

This collaboration exemplified the fusion of French agricultural excellence with culinary mastery, bringing a taste of France to the heart of Singapore through classic favourite Tarte Tatin and Apple Galette. Chef Alicia embraces INTERFEL eco-friendly effort, and focuses on bringing sustainable cooking to the table, demonstrating how to repurpose apple skins and cores to create beautiful pastries. The attendees were captivated by the expertise of the French delegates as they delved into the heart of the produce, farming, unique conditions that nurture the apple varieties, and commitment to sustainability and eco-friendly practices.

Aside from the culinary demonstration, from November 24th to 26th 2023 customers can taste the wonders of French Apples for a limited time at i12 Katong, Singapore. INTERFEL will be doing a roadshow featuring French apples, spin and win lucky wheels, and fresh apple tastings. Do not miss this out!

i12 Katong112 E Coast Rd, Singapore 428802

This fall, INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) relaunched its campaign in Singapore post-pandemic, aiming to enhance France’s global standing through a focus on sustainability and eco-friendly practices.

To inaugurate the campaign, INTERFEL hosted a media event on November 23, featuring Alicia Wong, renowned Executive Pastry Chef and Chef owner of Nesuto Singapore, highlighting the synergy of French agricultural expertise and culinary mastery.

For consumers, a roadshow at i12 Katong from November 24-26 offers a chance to taste these French delights and learn about eco-friendly French apple orchards.(Singapore, 23 November, 2023)This Fall, INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) relaunched its campaign in Singapore after the pandemic to promote France’s global standing. INTERFEL also aims to raise awareness of the French growers’ commitment to sustainability and eco-friendly practices.Due to the diverse climates and geographical advantages in France, the country produces large quantities of high-quality apples. Among the thousands of apple varieties worldwide, nearly 100 flourish in French orchards, with around 30 cultivated on a large scale. Some of the most commonly available varieties in Singapore include Royal Gala, Granny Smith, Golden Delicious,&nbsp; Pink Lady®, Kissabel®, Pixie®, Candine®, and the Juliet®. These varieties will be available in major retailers, such as FairPrice and Cold Storage from late October 2023 - March 2024.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/9fe72570919655511c0f796ee5c96d774bccbd6b0ace698f95fdcfba975f33c1/FrenchApples-10.jpg" alt="Image" />France's orchards have been graced with exceptional weather during spring and summer, promising a harvest of apples that are not just colourful, but also irresistibly crisp, beautiful and delicious. Anticipate a plentiful yield, with France set to produce 1.5 million tonnes, making an 8% increase from the previous year. While the overall European harvest is expected to be smaller at 11 million tonnes, France proudly secures its place as the third largest apple producer in Europe, following Poland and Italy.Beyond the abundance, INTERFEL is dedicated to promoting sustainability and eco - friendly practices among French growers.&nbsp;For over 20 years, French apple growers have embraced an eco- responsible production process, dedicated to cultivating healthy, flavourful and high-quality fruits. Their commitment extends beyond mere cultivation; it involves the implementation of environmentally friendly methods that preserve orchard biodiversity and maintain the economic equilibrium of fruit farms. Sustainability, for these growers, transcends the orchards. It encompasses comprehensive practices, including efficient waste management, biocontrol techniques, thoughtful pollination methods and more. This holistic approach underscores their dedication to not only delivering exceptional fruits but also safeguarding the environment for generations to come.&nbsp;&nbsp;In a remarkable initiative, nearly 1,300 French apple growers, certified as “Eco-friendly orchards” have dedicated themselves to a noble cause to cultivate French Apples that are not only rich in taste but also environmentally friendly and healthy.&nbsp;To Introduce the authenticity of their produce, diversity of the French varieties, and the process of responsible farming, INTERFEL hosted a media event that took place on 23 November, where Alicia Wong, renowned Executive Pastry Chef and Chef owner of Nesuto Singapore, demonstrated the friendliness of French apples through a pastry demonstration workshop.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/2acecd3cc5e5755a2662f07e41d134c56e2eb57c2f73ed480c5294caf030391d/FrenchApples-216.jpg" alt="Image" />This collaboration exemplified the fusion of French agricultural excellence with culinary mastery, bringing a taste of France to the heart of Singapore through classic favourite Tarte Tatin and Apple Galette. Chef Alicia embraces INTERFEL eco-friendly effort, and focuses on bringing sustainable cooking to the table, demonstrating how to repurpose apple skins and cores to create beautiful pastries. The attendees were captivated by the expertise of the French delegates as they delved into the heart of the produce, farming, unique conditions that nurture the apple varieties, and commitment to sustainability and eco-friendly practices.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/ee7362414f099df80f4e00ce9bc645eaffb8a48081c574df86318fd5ea1723c0/FrenchApples-262.jpg" alt="Image" />Aside from the culinary demonstration, from November 24th to 26th 2023 customers can taste the wonders of French Apples for a limited time at i12 Katong, Singapore. INTERFEL will be doing a roadshow featuring French apples, spin and win lucky wheels, and fresh apple tastings. Do not miss this out!<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/583a84b911c72d79e95c9b5c2de25436e49244a5654cecad1304b3c3ffe7c7b6/037780D3-849C-4405-88FB-F8FC0181690D-744-0000008BB054FAFC.jpg" alt="Image" />Interfel Roadshowi12 Katong112 E Coast Rd, Singapore 42880224 - 26 November 2023, 11am - 8pm#enjoyitsfromeurope#frenchapples#fruitvegfromfranceInstagram and Twitter: @FruitVegFromFR

Diet / Health food / Supplement

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Cooking / Home appliances

Agriculture / Forestry / Fisheries

This fall, INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) relaunched its campaign in Singapore post-pandemic, aiming to enhance France’s global standing through a focus on sustainability and eco-friendly practices.

To inaugurate the campaign, INTERFEL hosted a media event on November 23, featuring Alicia Wong, renowned Executive Pastry Chef and Chef owner of Nesuto Singapore, highlighting the synergy of French agricultural expertise and culinary mastery.

For consumers, a roadshow at i12 Katong from November 24-26 offers a chance to taste these French delights and learn about eco-friendly French apple orchards.

INTERFEL Relaunch Campaign in Singapore: Celebrating a Good Crop for French Apples and Growers’ Commitment to Sustainability

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Magazines / Books / Publications

Marketing / Research

Childbirth / Childcare

Interior / Furniture / Storage

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Car / Car Supplies

Motorcycles / Motorcycle Supplies

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Fitness / Healthcare

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Hotels / inns

Travel / Sightseeing

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Sales

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Life insurance / Non-life insurance

Mobile app

Mobile games

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

Full time job / Part-time job / Career

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Automotive / Motorcycle / Bicycle

Automotive / Automotive Supplies

Interior / Goods

Real Estate / Architecture / Construction

Software

Blockchain / Web3

Security

Telecommunications / VoIP

Show Business

Comedy