Creativeans, NAFA, and Apex Harmony Lodge Inspire Purposeful Design for Dementia Care

SINGAPORE, June 23, 2025 — In a heartfelt initiative that bridges creativity and compassion, a groundbreaking cross-sector collaboration between Creativeans, Nanyang Academy of Fine Arts (NAFA) 3D Design students, and Apex Harmony Lodge brought together social care, education, and design consultancy to empower the next generation of designers to make a meaningful impact through design for dementia care. This rare partnership unfolded over 14 weeks from January to April 2025, culminating in a moving showcase of empathy-led care objects designed by NAFA 3D Design students for the residents of Apex Harmony Lodge.

When Creativity Meets Compassion

Apex Harmony Lodge, Singapore’s first and only purpose-built lodge for people living with dementia, opened its doors to NAFA 3D Design students for a rare, immersive opportunity to design for real needs. Under the guidance of Kimming Yap, Managing Director of Creativeans and Adjunct Lecturer at NAFA, students were introduced to the daily realities faced by residents, caregivers, and social workers at the lodge. These firsthand experiences offered a critical foundation for students to understand the emotional, physical, and relational challenges of dementia care.

Designing with Purpose

What followed was more than a classroom project. Students applied human-centred design and design thinking methodologies to create caring objects that promote dignity, connection, and comfort. From empathetic interviews to iterative prototyping, students transformed insights into tangible innovations that reflect both creativity and respect for the lived experiences of the dementia community.

“Design education too often happens in a vacuum, detached from the real people it’s meant to serve. With this project, we challenged that norm by bringing students directly into the world of dementia care, where empathy isn’t a concept, but a necessity,” said Kimming Yap, Managing Director of Creativeans. “Through deep engagement with the residents and caregivers at Apex Harmony Lodge, students began to understand that design isn’t just about solving problems, it’s about being present, listening, and co-creating with purpose. Our hope is that this collaboration becomes a model for how design education can bridge generations, industries, and communities to create impact where it truly matters.

A Showcase of Empathy in Action

During the final presentation, students unveiled their prototypes to the residents and staff of Apex Harmony Lodge. Their work included a range of supportive caring objects, each informed by deep user insights and feedback gathered through iterative co-design sessions. The showcase was not only a presentation of ideas but a celebration of shared humanity and collaborative innovation.

Designing for Dignity and Impact

This project exemplifies the profound impact design can have when empathy meets cross-sector collaboration. It highlights the value of real-world learning for young creatives and reinforces how partnerships between social care, education, and consultancy can enable design to become a force for good.

“The students demonstrated genuine curiosity and empathy during their visit, taking time to understand the lived experiences of persons with dementia (PWDs) and the principles behind our person-centred care approach. Their thoughtful designs reflected a deep sensitivity to the needs of our residents,” said Amirah Sulaiman, Senior Executive from Apex Harmony Lodge “I truly appreciated their initiative to seek input from our staff and residents, from testing their ideas with us to refining their concepts based on real-life feedback. The final presentations were not only creative but also practical, offering fresh ideas to enhance daily living and engagement for both residents and staff."

Empowering the Next Generation

This initiative is a testament to the power of collaborative action between sectors not commonly seen working together, non-profit care, education, and design consultancy. It brought together diverse expertise to guide students through a human-centred process rooted in empathy, real-world insight, and creative innovation.

“A heartfelt thank you to Apex Harmony Lodge for the invaluable opportunity to collaborate with them. This experience prepared me for real-world design challenges and taught me how to approach design with empathy. With the residents in mind, I discovered that nostalgic products can be powerful tools to encourage communication and alleviate feelings of boredom and depression. This insight led to the creation of my design, Coinabox, inspired by the Coinafon devices popular in the 1970s,” said Arlena, reflecting on the experience.

“The resident I interacted with was excited about the butterfly sewing toys, which help with hand coordination skills. They tried their best to test the toy using the needle and string, even though the sewing hole was too small. I had a fruitful experience, as the resident shared how she liked to sew during her younger days, and I learned a lot from them.” added Crystal, one of the participating students.

For NAFA 3D Design students, the experience offered a deeply meaningful opportunity to apply classroom learning in a real-world, human-focused context. Through strategic guidance and support, students developed creative confidence, honed transferable skills, and discovered the role of design in fostering dignity and connection. For Apex Harmony Lodge, the collaboration provided new avenues to reimagine care through design thinking, transforming insights into solutions that support daily life with compassion and purpose.