MAG launches NDC platform to enhance communication, cooperation with trade partners

KUALA LUMPUR: Malaysia Aviation Group (MAG) is introducing MHPlus, Malaysia Airlines' new distribution capability (NDC) platform, to enhance communication capabilities and enable closer cooperation between MAG’s airlines and its trade partners.

Managing director Izham Ismail said the introduction of MHPlus and the airline’s NDC seller user interface, MHAgentPlus, is aimed at providing personalisation and enhancing communication capabilities for its travel agents, partners and customers alike.

"(It is a) crucial milestone in becoming Asia’s leading travel and aviation services group, as we continue to embrace new technologies to provide our stakeholders with more curated offerings to fit their needs,” he said in a statement today.

Under phase one of the NDC implementation, Southeast Asia’s leading travel platform Traveloka and business travel agency Traveloka and Holiday Tours & Travel are partnering with Malaysia Airlines to enjoy greater access to air content and rich content, direct marketing promotions with travel agents and partners, personalised product offerings and promotions tailored based on varying customer profiles.

"We are pleased to launch this pilot phase together with our partners as it marks an important step forward in our NDC journey to enhance the user and traveller experience,” Izham said.

NDC is a travel industry-supported programme by the International Air Transport Association that allows airlines to modernise the way products are retailed to travel agents and travellers with curated services and enhanced product offerings, therefore improving the overall customer experience.

MAG said MHPlus, which aims to embed a streamlined transmission process across the travel industry distribution chain, is targeted to go live in the second half of 2023.