On August 22, 2025, the third edition of the overseas international POP TOY SHOW (PTS) grandly opened at the Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this exhibition gathered hundreds of internationally renowned toy artists and manufacturers. Crowds surged in front of multiple booths, fans were full of enthusiasm, and the buying atmosphere was intense, highlighting the extraordinary popularity of designer toys in the Singapore market.

On the first day of the exhibition, Chinese original designer toy brand Heyone once again became the focus of the entire event. As a “resident guest” of the Singapore PTS, the brand continued its remarkable performance from previous editions. At this exhibition, Heyone presented the theme “Heart-signal in Singapore,” creating an immersive booth called “A Rainbow-tinted Dream of the Old Nanyang” by fusing Nanyang architectural elements with rainbow colors. As soon as the booth opened, it attracted large crowds lining up, with many limited-edition new products quickly sold out. On the first day, the booth welcomed more than 1,000 consumers, with dozens of KOLs visiting to take photos and check in, making it one of the most popular areas of the exhibition.

Heyone’s popular IP “OZAI” made a stunning debut at this exhibition and became a best-selling product sought after by toy fans. Among them, “OZAI – Cowboy Utopia” cleverly integrated denim cowboy elements, presenting a casual cowboy image through exquisite fabric craftsmanship; “OZAI – Resonance Seeker” adopted a unique magnetic attraction design and glossy finishing process, vividly interpreting the concept of “capturing moments of resonance.” In addition, the newly launched “OZAI – The Hooded Adventures” MINI blind box series reproduced OZAI’s adventurous journey with delicate craftsmanship and was also warmly welcomed by the audience.

In addition to the “OZAI” series, Heyone’s new generation IP “MIMI,” representing Eastern culture and healing power, also performed brilliantly. Two limited-edition figurines, “MIMI – Scent of a Memory” and “MIMI – Poetic Spring,” sold out quickly on the first day. Among them, “Scent of a Memory” ingeniously integrated the traditional incense lamp element, fully displaying the beauty of classical Chinese aesthetics; “Poetic Spring” used imagery such as leaves, rivers, and the moon to vividly recreate the poetic scenes in ancient Chinese poetry, showcasing Heyone’s innovative interpretation of traditional culture. A Singaporean fan who successfully purchased the MIMI limited edition said: “As a die-hard MIMI fan, I have always been fascinated by traditional Chinese culture. This new MIMI series not only continues the brand’s consistently high-level design but also integrates traditional aesthetics. I am very happy to have gotten one, and I will buy more Heyone products at the exhibition.”

On the first day, Heyone’s other IPs such as FurFur, FAYA, and HUDODO also achieved impressive sales results. The brand also specially set up interactive activities such as “Share Your Purchase Photos to Win Blind Boxes,” attracting enthusiastic participation from many fans. “We look forward to bringing more original IPs that combine creativity and artistic expression to overseas players through the PTS platform,” said a Heyone brand representative. “At the same time, through face-to-face interaction with fans, we gain valuable suggestions and creative inspiration.” This concept was fully demonstrated in the lively interactive atmosphere at the scene.

In recent years, Heyone has continued to accelerate its pace of globalization, successively entering international stages such as Paris, Singapore, Seoul, and Bangkok. Its original designs and cultural heritage have won widespread acclaim from designer toy lovers worldwide. Returning once again to the Singapore PTS, Heyone’s performance on the first day was particularly outstanding, making it one of the most popular booths at the event. During the exhibition, Heyone will continue to launch new products and organize engaging interactive activities, and its subsequent performance is highly anticipated.

Heyone Global Independent Store: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

On August 22, 2025, the third edition of the overseas international POP TOY SHOW (PTS) grandly opened at the Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this exhibition gathered hundreds of internationally renowned toy artists and manufacturers. Crowds surged in front of multiple booths, fans were full of enthusiasm, and the buying atmosphere was intense, highlighting the extraordinary popularity of designer toys in the Singapore market.On the first day of the exhibition, Chinese original designer toy brand Heyone once again became the focus of the entire event. As a “resident guest” of the Singapore PTS, the brand continued its remarkable performance from previous editions. At this exhibition, Heyone presented the theme “Heart-signal in Singapore,” creating an immersive booth called “A Rainbow-tinted Dream of the Old Nanyang” by fusing Nanyang architectural elements with rainbow colors. As soon as the booth opened, it attracted large crowds lining up, with many limited-edition new products quickly sold out. On the first day, the booth welcomed more than 1,000 consumers, with dozens of KOLs visiting to take photos and check in, making it one of the most popular areas of the exhibition.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/8191a358-3e29-4697-0969-13017dd3f100/public" alt="Image" />Heyone’s popular IP “OZAI” made a stunning debut at this exhibition and became a best-selling product sought after by toy fans. Among them, “OZAI – Cowboy Utopia” cleverly integrated denim cowboy elements, presenting a casual cowboy image through exquisite fabric craftsmanship; “OZAI – Resonance Seeker” adopted a unique magnetic attraction design and glossy finishing process, vividly interpreting the concept of “capturing moments of resonance.” In addition, the newly launched “OZAI – The Hooded Adventures” MINI blind box series reproduced OZAI’s adventurous journey with delicate craftsmanship and was also warmly welcomed by the audience.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/10c354be-d32c-47e2-096d-2a45cd7b6500/public" alt="Image" />In addition to the “OZAI” series, Heyone’s new generation IP “MIMI,” representing Eastern culture and healing power, also performed brilliantly. Two limited-edition figurines, “MIMI – Scent of a Memory” and “MIMI – Poetic Spring,” sold out quickly on the first day. Among them, “Scent of a Memory” ingeniously integrated the traditional incense lamp element, fully displaying the beauty of classical Chinese aesthetics; “Poetic Spring” used imagery such as leaves, rivers, and the moon to vividly recreate the poetic scenes in ancient Chinese poetry, showcasing Heyone’s innovative interpretation of traditional culture. A Singaporean fan who successfully purchased the MIMI limited edition said: “As a die-hard MIMI fan, I have always been fascinated by traditional Chinese culture. This new MIMI series not only continues the brand’s consistently high-level design but also integrates traditional aesthetics. I am very happy to have gotten one, and I will buy more Heyone products at the exhibition.”On the first day, Heyone’s other IPs such as FurFur, FAYA, and HUDODO also achieved impressive sales results. The brand also specially set up interactive activities such as “Share Your Purchase Photos to Win Blind Boxes,” attracting enthusiastic participation from many fans. “We look forward to bringing more original IPs that combine creativity and artistic expression to overseas players through the PTS platform,” said a Heyone brand representative. “At the same time, through face-to-face interaction with fans, we gain valuable suggestions and creative inspiration.” This concept was fully demonstrated in the lively interactive atmosphere at the scene.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/2c77ae35-6d9b-47e6-8054-9fd9b929dd00/public" alt="Image" />In recent years, Heyone has continued to accelerate its pace of globalization, successively entering international stages such as Paris, Singapore, Seoul, and Bangkok. Its original designs and cultural heritage have won widespread acclaim from designer toy lovers worldwide. Returning once again to the Singapore PTS, Heyone’s performance on the first day was particularly outstanding, making it one of the most popular booths at the event. During the exhibition, Heyone will continue to launch new products and organize engaging interactive activities, and its subsequent performance is highly anticipated.Heyone Global Independent Store: <a href="https://heyoneglobal.com/">https://heyoneglobal.com/</a>

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Advertising / Promotion / PR

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Art Culture

Heyone Shines in Singapore, Steals the Spotlight on the First Day of PTS

From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.

Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.

“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.

According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”

In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.

Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.

Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the “Beijing × Singapore POP TOY SHOW Dual-City Plan,” this year’s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI&nbsp;and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year’s show.<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/c44ceaba-a4e7-4179-a0cb-9bd858a06700/public" alt="Image" />Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by “OZAI” and “MIMI,” which are favored by Gen Z consumers both at home and abroad. As a “resident guest” at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone’s immersive booth themed “Bamboo Grove Encounter” left a lasting impression, while limited-edition products such as “OZAI-Count&nbsp;Your&nbsp;Blessings” and “MIMI-Panda ” received widespread acclaim.“Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,” said a Heyone brand representative.According to reports, at this year’s exhibition, Heyone will present a themed booth titled “Heart-signal in Singapore,” cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named “A Rainbow-Colored Nanyang Dream.” The brand will showcase several new products, including limited-edition figurines such as&nbsp;“OZAl-Resonance Seeker ” and “MlMl-Scent of a Memory” as well as a new series of blind boxes like “OZAI-The&nbsp;Hooded&nbsp;Adventures ” Among them, the “OZAl-Resonance Seeker” has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, “Heyone’s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.”<img style="width: 100%;" src="https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a3b6d018-6fd0-405f-7567-076b13e6a200/public" alt="Image" />In addition to product displays and sales, Heyone’s booth will also feature a series of giveaway activities, such as “Input OZAI‘s Secret Code” and “Catch MIMI’s Romantic Signal,” offering premium merchandise from its IP lineup. “We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it’s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,” said the Heyone brand representative.Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone’s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.Heyone Official Global Website: <a href="https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025">https://heyoneglobal.com/?utm&nbsp;source=referral&amp;utm&nbsp;medium=&nbsp;PTS_SINGAPORE_2025</a>&nbsp;

Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention

SINGAPORE,&nbsp;March 31, 2023- The Board of Directors of Toys"R"Us Asia (Holding) Limited, ("Toys"R"Us Asia"), the leading retailer of toy and baby products in ten markets across&nbsp;Asia, today announced the appointment of&nbsp;Leo Tsoi&nbsp;to the role of Chief Executive Officer and member of the Board, effective&nbsp;April 1, 2023. &nbsp;

Mr. Tsoi brings to the role more than 27 years of consumer retail experience and business leadership in large multi-national brands across&nbsp;Asia. Most recently, Leo served as Chief Executive Officer of Starbucks China where he also served as a member of the Starbucks Global Executive Leadership Team.&nbsp; Prior to that, Leo held a series of senior roles at Starbucks China including President of Retail, COO, CMO and VP of Store Development &amp; Design, where he played a crucial role in the company's growth and transformation. Prior to joining Starbucks, Mr. Tsoi held senior positions in iconic international companies, Pepsico and Procter &amp; Gamble, in Greater China.&nbsp;

"Following an extensive global search, we're thrilled to welcome&nbsp;Leo Tsoi&nbsp;to Toys"R"Us Asia as our new CEO," said&nbsp;Drew M. Nuland, Chairman, Toys"R"Us Asia. "Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation and brand management, but also in engaging customers throughout the region."

"I'm honoured to take on this leadership role with Toys"R"Us Asia, a dynamic and respected retail brand with a strong vision to fuel the imagination of children and inspire their development through play," said&nbsp;Leo Tsoi, incoming Chief Executive Officer of Toys"R"Us Asia. "I look forward to working with the dedicated teams in our markets to serve our communities across&nbsp;Asia&nbsp;through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead."

Mr. Tsoi assumes the helm of Toys"R"Us Asia from Interim CEO&nbsp;Pieter Schats, who will remain a member of the Board.

"As Toys"R"Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we're confident that Leo's proven leadership skills, extensive consumer knowledge and unwavering focus on people will enable our teams to accelerate growth throughout the region," added Mr. Nuland.

About Toys"R"Us Asia (Holding) Limited

For nearly 40 years, Toys"R"Us Asia has been the trusted destination for the best toys, games, sports equipment and learning supplies for kids and toddlers and everything new parents need for their babies.

Headquartered in&nbsp;Hong Kong, Toys"R"Us Asia operates approximately 470 stores across&nbsp;Asia, including mainland&nbsp;China,&nbsp;Japan,&nbsp;Malaysia,&nbsp;Hong Kong,&nbsp;Singapore,&nbsp;Taiwan,&nbsp;Thailand&nbsp;and&nbsp;Brunei&nbsp;– and licenses more than 85 stores in&nbsp;the Philippines&nbsp;and&nbsp;Macau. The company also operates across leading Asian eCommerce platforms as well as its own online stores in each market (<a href="http://www.toysrus.com.sg/" target="_blank" rel="nofollow">www.toysrus.com.sg</a>). &nbsp;

Toys"R"Us and Babies"R"Us offer a carefully curated range of quality local and international brands, innovative and exclusive products, engaging loyalty programs and an interactive experience in-store and online that inspire learning at every stage of a child's development.&nbsp;&nbsp;Toys"R"Us Asia – Fueling Imagination

Toys"R"Us Asia (Holding) Limited is an independent legal entity that operates separately from all other Toys"R"Us current or former operating companies around the world.

<h1>Toys"R"Us Asia (Holding) Limited appoints Leo Tsoi as new CEO</h1>SINGAPORE,&nbsp;March 31, 2023- The Board of Directors of Toys"R"Us Asia (Holding) Limited, ("Toys"R"Us Asia"), the leading retailer of toy and baby products in ten markets across&nbsp;Asia, today announced the appointment of&nbsp;Leo Tsoi&nbsp;to the role of Chief Executive Officer and member of the Board, effective&nbsp;April 1, 2023. &nbsp;Mr. Tsoi brings to the role more than 27 years of consumer retail experience and business leadership in large multi-national brands across&nbsp;Asia. Most recently, Leo served as Chief Executive Officer of Starbucks China where he also served as a member of the Starbucks Global Executive Leadership Team.&nbsp; Prior to that, Leo held a series of senior roles at Starbucks China including President of Retail, COO, CMO and VP of Store Development &amp; Design, where he played a crucial role in the company's growth and transformation. Prior to joining Starbucks, Mr. Tsoi held senior positions in iconic international companies, Pepsico and Procter &amp; Gamble, in Greater China.&nbsp;"Following an extensive global search, we're thrilled to welcome&nbsp;Leo Tsoi&nbsp;to Toys"R"Us Asia as our new CEO," said&nbsp;Drew M. Nuland, Chairman, Toys"R"Us Asia. "Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation and brand management, but also in engaging customers throughout the region.""I'm honoured to take on this leadership role with Toys"R"Us Asia, a dynamic and respected retail brand with a strong vision to fuel the imagination of children and inspire their development through play," said&nbsp;Leo Tsoi, incoming Chief Executive Officer of Toys"R"Us Asia. "I look forward to working with the dedicated teams in our markets to serve our communities across&nbsp;Asia&nbsp;through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead."Mr. Tsoi assumes the helm of Toys"R"Us Asia from Interim CEO&nbsp;Pieter Schats, who will remain a member of the Board."As Toys"R"Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we're confident that Leo's proven leadership skills, extensive consumer knowledge and unwavering focus on people will enable our teams to accelerate growth throughout the region," added Mr. Nuland.About Toys"R"Us Asia (Holding) LimitedFor nearly 40 years, Toys"R"Us Asia has been the trusted destination for the best toys, games, sports equipment and learning supplies for kids and toddlers and everything new parents need for their babies.Headquartered in&nbsp;Hong Kong, Toys"R"Us Asia operates approximately 470 stores across&nbsp;Asia, including mainland&nbsp;China,&nbsp;Japan,&nbsp;Malaysia,&nbsp;Hong Kong,&nbsp;Singapore,&nbsp;Taiwan,&nbsp;Thailand&nbsp;and&nbsp;Brunei&nbsp;– and licenses more than 85 stores in&nbsp;the Philippines&nbsp;and&nbsp;Macau. The company also operates across leading Asian eCommerce platforms as well as its own online stores in each market (<a href="http://www.toysrus.com.sg/" target="_blank" rel="nofollow">www.toysrus.com.sg</a>). &nbsp;Toys"R"Us and Babies"R"Us offer a carefully curated range of quality local and international brands, innovative and exclusive products, engaging loyalty programs and an interactive experience in-store and online that inspire learning at every stage of a child's development.&nbsp;&nbsp;Toys"R"Us Asia – Fueling ImaginationToys"R"Us Asia (Holding) Limited is an independent legal entity that operates separately from all other Toys"R"Us current or former operating companies around the world.Source: Toys"R"Us Asia