XRP Price New ATH & Ripple's RLUSD Stablecoin Launch Reshape the Digital Asset Market

The digital asset investment market continues to shatter records in 2024, as inflows into cryptocurrencies reached unprecedented levels. Bolstered by surging investor interest, pro-crypto regulatory signals, and key ecosystem developments, Bitcoin, Ethereum, and XRP have dominated the spotlight.

Ripple's new RLUSD stablecoin launch adds yet another dimension to the fast-growing crypto market, particularly in the stablecoin space.

Digital Asset Inflows Surge to $44.5 Billion in 2024

Digital asset investment products, including spot Bitcoin and Ethereum ETFs, witnessed inflows of $3.2 billion last week alone. This milestone brought year-to-date (YTD) inflows to a staggering $44.5 billion, quadrupling any previous annual records, according to CoinShares data. 

The week’s $3.2 billion inflow represents the 10th consecutive week of positive flows into digital asset products. It follows a record-breaking $3.85 billion from the prior week, signaling robust investor confidence. Notably, Bitcoin accounted for $38.5 billion of the YTD inflows, representing 87% of total investments.

The launch of spot Bitcoin ETFs, coupled with Donald Trump’s recent electoral victory in the U.S., has reinvigorated institutional and retail interest in Bitcoin. Trump's pro-crypto stance has set the stage for a potentially friendlier regulatory environment, spurring optimism across the crypto market.

Ethereum and Altcoin Inflows Gain Momentum

While Bitcoin dominated inflows, Ethereum and other altcoins saw notable activity last week. Ethereum investment products recorded $1 billion in inflows, lifting YTD totals to $4.4 billion. This surge comes despite Ethereum’s underperformance relative to other major cryptocurrencies.

Analysts believe the launch of federal cryptocurrency legislation could stimulate the development of decentralized applications (dApps) on Ethereum’s network, driving higher usage and demand.

Similarly, XRP investment products saw significant traction, drawing $145 million last week and pushing YTD inflows to $421 million. Butterfill attributed this momentum to growing speculation around a U.S.-listed XRP ETF and positive sentiment following Trump’s election victory.

Altcoins like XRP also benefited from ongoing advancements within their ecosystems, such as Ripple’s upcoming stablecoin launch.

Ripple’s RLUSD Stablecoin Set to Transform the Market

On December 17, Ripple will officially launch its RLUSD stablecoin, marking a major milestone in the $200 billion stablecoin market. RLUSD will initially be available on both the XRP Ledger (XRPL) and Ethereum networks, expanding its utility and accessibility.

Fully backed by U.S. dollar deposits, short-term U.S. government bonds, and cash equivalents, RLUSD is designed to maintain a 1:1 peg to the U.S. dollar.

Ripple CEO Brad Garlinghouse emphasized that the stablecoin received “final approval” from the New York Department of Financial Services (NYDFS), highlighting its regulatory clarity and trustworthiness.

RLUSD will be distributed through key exchange and platform partners, including Uphold, MoonPay, Bitso, Bullish, and Bitstamp, with additional listings planned in the coming weeks. While initially unavailable in the European Union due to regulatory hurdles under MiCAR, Ripple is actively exploring options to enter the bloc’s market.

XRP Price Outlook and Catalysts Driving Growth

Ripple’s RLUSD stablecoin launch has generated significant interest in XRP, which serves as the transaction fee token on the XRPL.

XRP’s price surged to a seven-year high of $2.90 on December 3, 2024, before entering a corrective phase. As of this article is written on December 17, XRP trades at $2.5727—an 7,29% pullback after tripling its value in the past six weeks.

The hype surrounding RLUSD, coupled with growing adoption, is expected to support XRP’s long-term price trajectory. Analysts, including Georgios Vlachos, co-founder of Axelar, predict that RLUSD adoption in emerging markets for transactions and savings will drive XRP demand throughout 2025.

From a technical perspective, XRP has formed a bullish flag pattern, indicating potential upside. Analysts project a target of $15—a 520% increase from current levels—as the market stabilizes and bullish sentiment grows.

Regulatory Shifts and Institutional Interest

Trump’s pro-crypto stance has created optimism for a favorable regulatory landscape in the U.S., particularly as Republican lawmakers take key positions. Crypto-friendly Rep. French Hill (R-AH) was recently appointed to lead the House Financial Services Committee, signaling a potential shift toward clearer regulations for digital assets.

Amid this changing environment, leading asset managers such as WisdomTree and 21Shares have filed applications for XRP ETFs, reflecting growing institutional interest. 

While XRP spot ETFs remain unavailable in the U.S., international markets continue to see strong demand, accounting for 92% ($3.5 billion) of last week’s inflows.

Switzerland and Germany emerged as key contributors, with inflows of $159 million and $116 million, respectively.

RLUSD Volatility Concerns and Investor Guidance

Despite its dollar peg, RLUSD’s launch may experience short-term price volatility due to high demand and limited supply. Ripple CTO David Schwartz warned traders against speculation, cautioning against paying inflated prices driven by hype.

Instances of traders offering exorbitant amounts—up to $1,200 for a fraction of RLUSD—highlight the fervor surrounding its launch. Schwartz reassured investors that such anomalies are temporary, and the stablecoin’s price will settle close to $1.

Conclusion

As 2024 concludes, the digital asset market is witnessing historic inflows, driven by institutional demand, regulatory optimism, and major ecosystem advancements. Bitcoin continues to dominate the landscape, but Ethereum and XRP are emerging as key players amid developments like Ripple’s RLUSD stablecoin.

With RLUSD poised to disrupt the stablecoin market and broader adoption of XRP expected in 2025, Ripple’s strategic focus on regulatory compliance and innovation could further solidify its position.

As the crypto industry enters 2025, the combination of pro-crypto policies, growing institutional interest, and increasing utility sets the stage for sustained growth across digital assets.