How to Start A Public Relations Team from Scratch for Startups

A start-up that wants to create a public relations team often has certain obstacles in its way. However, a public relations team needs to exist in the company as one of the spearheads of information delivery.

If a company does not yet have a public relations team, then the establishment of the team needs to be done with detailed steps. Therefore, it is necessary to understand how to set up a public relations team from scratch for startups.

Some obstacles that arise must have solutions. This is in line with the whole principle of problems including when you want to set up a public relations team. Check out the review below to better understand how to set up the team.

How to Start A Public Relations Team from Scratch for Startups

Launching from various sources, the following steps are quite efficient and effective in setting up a public relations team. Thus, time, energy, money, and other labor can be utilized to the fullest.

1. Know the Company's Field of Motion

The first step to creating a public relations team is to recognize your company's scope. This will show you whether your company needs a public relations team or not.

The characteristics of a company that needs a public relations team are that it has a highly competitive market, reputation and trust are the main keys to success, it has a product that is quite difficult to understand if people are not familiar with it, your company is looking for new partnerships, the company is looking for investors, and/or the company wants to expand its target market. If you fulfill the above criteria, then your company does need a public relations team.

2. Make Sure Your Company is Ready to Set Up A Public Relations Team

High-quality publicity management must also be considered. Therefore, it is necessary to ensure in advance that employees have the competencies needed in setting up a public relations team so that the results are maximized.

If a company forces the establishment of a public relations team, then the establishment is premature and the results are likely to be disappointing. Take time to prepare the company and examine several aspects.

The aspects referred to in the above description are firstly that the product is ready to be promoted and is functioning properly. Secondly, outline the company's objectives of establishing a public relations team so that it can be detailed what actions need to be taken to achieve these objectives.

Third, the product already has a brief description so that it makes the advertising sentence clearer and more precise in conveying its intention. A clear description makes people understand the product faster.

Fourth, show the difference between the products of your company and the products of competing companies. The company must have the principle that everyone must understand this. Make sure the product is indeed unique and worthy of attention.

Fifth, actualise the vision and mission as well as the main message of your product in every information delivered. Sixth, also determine the way of delivery starting from the tone of speech, complete and concise information text, themes and so on.

Seventh, make sure there is a character who really understands a product. This is useful for explaining the product in more detail and detail. The figure will be in the spotlight if needed.

However, employees as a whole must also know the product. The main character is needed if there is a press release or information in various other forms needed.

3. Liaise with the Media

The next step after knowing that your company needs a public relations team is to work with the media. This is necessary because the main goal of the public relations team is to reach the public, so the party closest to the public is the media.

Media can be social media or news media to release press releases and so on. Pay attention and make sure this goal is indeed achieved because that is the vision of the public relations team.

These are some of the steps and provisions in creating a public relations team from scratch for startups. Hopefully, the review above can help establish the ideal public relations team according to the needs of the startup company.