What is Public Relation?

Public Relation is a field that deals directly with the public. Public Relations has different meanings. But basically, Public Relations can be understood as a strategic communication process to build a mutually beneficial relationship between an organization and the public.

Takenfrom Maryville University, Public Relations is a party that manages the reputation and public image of an organization. This is certainly very important for the development of the organization or the Department of Public Relations. Read more about Public Relations in this article! 

Advantages of Implementing Public Relations

Public Relations is very influential in the development of a company. The importance of establishing a good Public Relations Department is due to how public image affects the level of trust, attracts the attention of the wider community, creates relations between the company and the community, knows the wishes of the community, encourages the company to give its best, and acts as a trendsetter for other companies in their field.

For example, a single good or bad article about a company read by the public can have a significant impact on a company's reputation. Therefore, it is important to make people aware of the company's existence and good reputation through the media.

Even Public Relations is very helpful in urgent circumstances. A good impression given by someone by implementing good values through Public Relations will make other people believe and that is what is very valuable. Therefore, the implementation of Public Relations is effective in helping companies.

How to Implement Public Relations to Attract Awareness

The way to carry out tasks and achieve Public Relations goals is to take proactive and reactive steps. The proactive way means sharing positive information to increase the existence of the Department of Public Relations that houses it. The second way is reactive, for example responding to an event that can harm those who overshadow it.

There are several important steps to apply the values of Public Relations to be successfully implemented in society. To find out more, here are some steps that need to be taken, according to business.qld.gov.au.

1. Determination of Public Relations Objectives

Before starting the Public Relations program, first, determine the purpose of this program. Make sure the goals are aligned with the Public Relations Department so that the Public Relations activities will be relevant later.

2. Determination of the Budget

Target the amount of the budget used to implement Public Relations. Avoid using excessive funds without a good and correct strategy.

3. Determination of Target Audience

Next, also determine the segment or audience who want to be targeted in the program. Public Relations will only be effective if the team understands the intended target.

4. Prepare Ideas

After that, prepare ideas that will be used as the main subject of discussion in carrying out Public Relations activities. Avoid using sentences or words and discussions that are hard to understand. Also, usegood and correct language in carrying out Public Relations campaigns so that it is easily accepted by the public.

5. Define Public Relations Activities

Next, determine the Public Relations activities to be carried out. After knowing the target and budget as well as the objectives of Public Relations, of course, the activities to be carried out will be easier to plan.

Not only that, referring to prsa.org, also make sure the activities chosen are in line with the company's code of ethics and values so that they are more easily accepted. Good behaviour will be more easily appreciated and give a positive impression on society.

6. Define Media Public Relations

Along with determining activities, it is also a good idea to determine the media used to carry out the Public Relations program. For example, if you want to do Public Relations in a broad scope, you need journalists, social media, and so on.

7. Schedule Public Relations Activities

If you have determined the budget, target audience, ideas, activities, and media for the distribution of Public Relations activities, make sure that all activities are carried out regularly and periodically. Routine and periodic activities are easier for people to remember because people will become more familiar with them.

8. Execution of the Plan

After the entire plan has been prepared properly, the next stage is the implementation. Make sure nothing is lacking from the pre-existing hypothesis.

9. Monitoring and Evaluation

Sometimes in several attempts, there are still errors in Public Relations. But there is no need to worry because this phenomenon is common. The thing to do is evaluate all actions and plans and then do it again.

​Those were some examples for Public Relations, the benefits of implementing Public Relations, and how to apply Public Relations to attract awareness. We hope this article could help you with the benefits of implementing good Public Relations to maintain the company's reputation and also for your brand awareness to the public.