Why Do Press Releases Still Matter in the Digital Age?

In the digital age, there are many ways to promote your business. One of them is the press release, which is the subject of debate as to whether it is still relevant or not.  

A press release is a public relations tool that can be used to distribute news via media partners' websites. These websites can be easily accessed via the internet and the news can be distributed via press releases.  

Why are Press Releases Still Important?  

That said, press releases still matter. Here is why press releases still matter: 

1. Press Releases Drive SEO Traffic 

Nowadays, press releases are written according to SEO best practices. So you are not only writing the release for the media partners, but also for the search engine algorithm. 

SEO best practices include using the right keywords, using relevant internal and/or external links, getting strong backlinks and more. The aim is to drive more traffic to your website and ultimately generate sales.   

2. Press Releases Build Brand Awareness 

Press releases get you media coverage, which effectively builds brand awareness. Brand awareness can also be created through social media, but it takes a long time to build. 

With media coverage, you can quickly build awareness to a wide audience. Make sure you distribute your release to the right media partners. If you are unsure, you can use a press release distribution service. 

3. Press Releases Build Brand Credibility 

Publishing accurate press releases consistently over time will help you establish your brand credibility. It will also help you build strong relationships with journalists and media partners.   

Your target audience will read your press release on the media partner's website and believe that your brand is legitimate and recommended.     

Your target audience may not only be potential customers, but also potential investors. By reading your release on the media partners' website, they will be more likely to consider investing in your brand.  

4. Press Releases Help Control the Brand Narrative

A good press release can effectively control your brand narrative. In press releases, you should use facts and brand tone to differentiate your brand from others. 

In this way, you can gradually build a strong emotional connection between your brand and your target audience. They will remember your brand based on the narrative, facts and tone.        

5. Press Releases Increase Customer Loyalty 

If you can get your well-crafted press release published on the media partner's website and social media, you can reach a wider audience than ever before.  

As well as the potential for high search engine rankings, you can attract the attention of existing and potential customers, and even untapped audiences you may never have considered. 

Include relevant multimedia elements such as photos, videos or infographics in your press release. The audience will be more likely to share these multimedia elements than the text-only press releases. 

In conclusion, press releases are still relevant in the digital age. They can help drive SEO traffic to your website, build brand awareness, increase brand credibility, control the brand narrative and increase customer engagement.      

All with the aim of generating sales. That is why you need to craft your press release with compelling and interesting facts about your brand. Good luck with it!