MADLY , a leading bespoke jewelry design house in Singapore, announced the investment it received from East Ventures, a venture capital company that is a startup investment pioneer in Indonesia that has supported more than 300 technology companies in Southeast Asia. This funding comes as proof of East Ventures' trust in MADLY. With funding support and best operating practice guidance from East Ventures, the nine year old jewelry brand is poised to accelerate its international expansion. This strategic partnership empowers MADLY's mission to become a leading international bespoke jewelery brand
“I am delighted that MADLY is joining the East Ventures family, a company that fully aligns with our belief in investing in people . Their commitment to the humanist element of the business positions East Ventures as the ideal partner to take us to the next phase of growth. With their support, we are set to expand our reach globally and build an internationally recognized bespoke jewelry brand ,” said Maddy Barber, Founder of MADLY.
MADLY was founded in 2014 with a mission to “break” the diamond jewelry sector in Singapore through the extraordinary display of the finest 0.1% colored gemstones or often referred to as the “big three”, namely Sapphire, Ruby and Emerald, to a new wave from rare gemstones such as Paraiba Tourmaline, Cobalt Spinel, and Tsavorite Garnet. MADLY offers not only unparalleled gemstone quality and value and stunning designs that blend modern aesthetics with traditional craftsmanship, but also the unique story behind each piece of jewelry.
The luxury jewelry sector is experiencing increased demand for bespoke – personalized jewelery – as well as colored gemstones. MADLY excels at identifying and responding to these trends. MADLY offers a seamless and immersive experience as it engages clients every step of the way. MADLY creates unique and carefully designed handmade jewelry through a meticulous process that can provide unparalleled value to its customers.
“We are pleased to welcome MADLY to the East Ventures family. We are amazed by MADLY's ability to transform the bespoke jewelry industry , especially with its innovative approach to design, manufacturing and customer experience, thereby differentiating it from other traditional jewelry shops. We are delighted to be part of their journey and believe that investing in MADLY is an investment in the future of bespoke jewelry ,” said Willson Cuaca , Co-Founder and Managing Partner of East Ventures.
About MADLY
The MADLY experience breaks free from norms that people expect from fine jewellery. Bold colours and innovative shapes make up MADLY’s signature eclectic style, eliminating expectations of conformity and putting a new twist on timeless classics. If your jewellery was commissioned to mark a joyous occasion, such as an engagement, birth, promotion or anniversary, then the gems should be equally vivid to celebrate! MADLY’s goal will always be to create jewellery that accompanies you on all of life’s journeys— a sparkly companion for the brightest and darkest days.
MADLY only works with the top 0.1% of gemstones, cut for maximum brilliance by lapidary masters. Known for having the widest range of top quality coloured gems in Singapore, MADLY has taken multiple steps further in their commitment to bringing the crème de la crème to their clients, from investing in equipment and in their team of GIA graduates, to securing the finest gem specimens.
MADLY is the only jeweller in Singapore, and the first few in the world to become members of the International Coloured Stone Association’s Ethical Accreditation program, the first of its type in the coloured stone industry. So you can purchase your gems from MADLY with the comfort and knowledge that any treatments and enhancements of the gemstone are fully disclosed, gems are mined responsibly and traded sustainably, not sourced using child labor, and obtained legally. MADLY has also invested in a sourcing office right in the mining production region of Morogoro in Tanzania, East Africa. This makes the provenance, quality and traceability of MADLY’s gems unprecedented.
