THAILAND, June 2023 - As the global economic landscape grapples with climate change and sustainability challenges, Thailand-based SORASO, a distinguished player in the tourism tech sector, is committed to contributing to this worldwide cause. Their commitment was proudly demonstrated at London Tech Week, held from 12-16 June 2023.

Established in 2022 as a distinct management spin-off from Thailand's leading hotel software company, Smart Finder, SORASO is led by an innovative team: Managing Director Siriporn Trachoo, Director of Business Development Natthanan Intharat, and Director of Project Management Teerarat Gainey. Their collective efforts earned SORASO the first prize at Scale Up Game Thailand, a business plan competition organized by the Global Entrepreneurs Program under UK Trade and Investment.

With a suite of software solutions, SORASO is fostering a sustainable tourism ecosystem. The offerings include a Hotel Back-End Management System (property management system), Sales Management System (Point of Sales), Accounting and Financial Viewing System, and an in-development application designed to increase hotel service efficiency and reduce business expenses.

As SORASO enters its next growth phase, the company is actively raising funds for expansion into Southeast Asia, focusing on markets in Vietnam, Singapore, Indonesia, and Malaysia. The company has established a regional hub in Singapore and is eyeing a further expansion into the UK market.

At London Tech Week, SORASO stood alongside seven other distinguished Thai companies - namely, Banpu Public Company Limited, PTT Global Chemical Public Company Limited, Enserv Power Company Limited, Meti Coolie Co., Ltd., Pack Corporation (Thailand) Co., Ltd., Techsauce Media Co., Ltd., and Vekin (Thailand) Co., Ltd. As the only representative from the travel technology sector, SORASO received a warm reception from His Excellency Thani Thongphakdi, Thai Ambassador to the UK, and Mr. Mark Garnier, UK's Deputy Minister of International Trade.

Crucial support and guidance were generously provided by the influential –GEP Deal Maker Pae Natwilai, a Forbes 30 Under 30 Europe honoree, recognized for her significant contributions in elevating Asian startups onto the global stage.

Reflecting on the experience, Siriporn Trachoo, Managing Director of SORASO, stated, "Our participation in London Tech Week has been a pivotal stepping stone towards global recognition. The event provided us with insightful learnings, valuable networking opportunities, and introductions to potential investors. We're eagerly anticipating future collaborations that will strengthen our product offerings and enhance the traveler experiences."

London Tech Week, hosting over 30,000 participants from more than 50 countries, marked a milestone in SORASO's journey, shaping its future role in the sustainable evolution of the tourism industry.

<h1>SORASO Advocates for Sustainable Tourism with the Hotel Software Solutions Shine at London Tech Week 2023</h1>SORASO, a Thai tourism tech company, showcased its sustainable solutions at London Tech Week 2023. The firm is set for Southeast Asian expansion after significant exposure and networking at the event.THAILAND, June 2023 - As the global economic landscape grapples with climate change and sustainability challenges, Thailand-based SORASO, a distinguished player in the tourism tech sector, is committed to contributing to this worldwide cause. Their commitment was proudly demonstrated at London Tech Week, held from 12-16 June 2023.Established in 2022 as a distinct management spin-off from Thailand's leading hotel software company, Smart Finder, SORASO is led by an innovative team: Managing Director Siriporn Trachoo, Director of Business Development Natthanan Intharat, and Director of Project Management Teerarat Gainey. Their collective efforts earned SORASO the first prize at Scale Up Game Thailand, a business plan competition organized by the Global Entrepreneurs Program under UK Trade and Investment.With a suite of software solutions, SORASO is fostering a sustainable tourism ecosystem. The offerings include a Hotel Back-End Management System (property management system), Sales Management System (Point of Sales), Accounting and Financial Viewing System, and an in-development application designed to increase hotel service efficiency and reduce business expenses.As SORASO enters its next growth phase, the company is actively raising funds for expansion into Southeast Asia, focusing on markets in Vietnam, Singapore, Indonesia, and Malaysia. The company has established a regional hub in Singapore and is eyeing a further expansion into the UK market.At London Tech Week, SORASO stood alongside seven other distinguished Thai companies - namely, Banpu Public Company Limited, PTT Global Chemical Public Company Limited, Enserv Power Company Limited, Meti Coolie Co., Ltd., Pack Corporation (Thailand) Co., Ltd., Techsauce Media Co., Ltd., and Vekin (Thailand) Co., Ltd. As the only representative from the travel technology sector, SORASO received a warm reception from His Excellency Thani Thongphakdi, Thai Ambassador to the UK, and Mr. Mark Garnier, UK's Deputy Minister of International Trade.Crucial support and guidance were generously provided by the influential –GEP Deal Maker Pae Natwilai, a Forbes 30 Under 30 Europe honoree, recognized for her significant contributions in elevating Asian startups onto the global stage.Reflecting on the experience, Siriporn Trachoo, Managing Director of SORASO, stated, "Our participation in London Tech Week has been a pivotal stepping stone towards global recognition. The event provided us with insightful learnings, valuable networking opportunities, and introductions to potential investors. We're eagerly anticipating future collaborations that will strengthen our product offerings and enhance the traveler experiences."London Tech Week, hosting over 30,000 participants from more than 50 countries, marked a milestone in SORASO's journey, shaping its future role in the sustainable evolution of the tourism industry.About SORASO:

Established in 2022, SORASO is a pioneering hotel technology software solution company based in Thailand and Singapore. With a commitment to transforming the tourism industry through innovative technology and strategic partnerships, SORASO is actively expanding its reach across South East Asia. For media inquiries, please contact:
Siriporn Trachoo (Pan)
Managing Director 
Email: pan@soraso.net
Mobile: +66926245075

Pannawadee Singthawat(Piano)
Marketing executive 
Email: piano@soraso.net
Mobile: +66922536462

Hotels / inns

Mobile app

Show Business

Green technology

SORASO, a Thai tourism tech company, showcased its sustainable solutions at London Tech Week 2023. The firm is set for Southeast Asian expansion after significant exposure and networking at the event.

SORASO Advocates for Sustainable Tourism with the Hotel Software Solutions Shine  at London Tech Week 2023

HR / Recruitment

Skin care / Cosmetics / Hair products

Internet service

Film / Drama

Magazines / Books / Publications

Marketing / Research

Diet / Health food / Supplement

Childbirth / Childcare

Interior / Furniture / Storage

Mobile device

Servers / Peripherals

Network / Network Equipment

System / Website / Application development

Electronic components / Semiconductors / Electrical equipment

Department stores / Supermarkets / Convenience stores / Stores

Wholeseller

Manga / Anime

Arcade Game

Toys / Playsets / Dolls

Car / Car Supplies

Motorcycles / Motorcycle Supplies

Daily necessities / Household goods

Garden / DIY

Shoes / Bags

Jewelry / Accessories

Kids / Baby / Maternity

Food / Sweets

Soft Drinks / Alcoholic drinks

Restaurant / Fast food / Streetfood

Eating at home / Delivery

Fitness / Healthcare

Medical / Hospital

Pharmaceuticals

Pets / Pet Supplies

Gifts / Flowers

Love / Marriage

Funeral

Travel / Sightseeing

Theme Park / Amusement park

Residential / Condominium

Commercial facilities / Office buildings

Architecture / Space design

Construction / Civil engineering

Advertising / Promotion / PR

Sales

Management Consulting

Think tank

Legal / Patent / Intellectual Property

Logistics / Warehouse / Cargo

Steel / Metal / Glass / Earth / Stone / Rubber

Chemistry

Electricity / Gas / Resources / Energy

Nature / Weather

School / University

Cram school / Preparatory school / Online education

Life insurance / Non-life insurance

Mobile games

Cooking / Home appliances

Health and Beauty appliances

Application

Ladies' Fashion

Men's Fashion

Accounting

Environment / SGDs / Recycling

International activity

Full time job / Part-time job / Career

E-commerce

Music

Internet Service Provider / Line connection

Camera

AV equipment

Consumer Games

Outdoors / Mountain Climbing

Welfare / Nursing / Rehabilitation

Qualifications / Study Abroad / Language

Childcare / Early childhood education

Banks / Credit unions

Credit card / Loan

Securities / FX / Investment Trusts

Moving

Politics / Government / Local government

Volunteer

Agriculture / Forestry / Fisheries

Bicycle / Bicycle Supplies

Female Related

Venture Capitals

Coaching / Mentoring / Consultation

Automotive / Motorcycle / Bicycle

Automotive / Automotive Supplies

Interior / Goods

Real Estate / Architecture / Construction

Software

Blockchain / Web3

Security

Telecommunications / VoIP

Comedy

Telecommunication