/ LA TRỊNH ATELIER BRINGS “GODS WITHIN HER” TO MILAN, TELLING A STORY OF FEMININITY AND VIETNAMESE CULTURE
LA TRỊNH ATELIER BRINGS “GODS WITHIN HER” TO MILAN, TELLING A STORY OF FEMININITY AND VIETNAMESE CULTURE
Ahead of Milan Fashion Week, LA TRỊNH atelier is set to present its new collection, “Gods Within Her,” in Milan, continuing its journey of bringing stories of Vietnamese culture, femininity and traditional craftsmanship to the international creative community.
Founded in 2024, LA TRỊNH atelier has developed a creative model that connects design thinking in Milan with the refined craftsmanship and artisanal expertise of Vietnam. With the ambition of building a fashion brand rooted in Vietnamese identity while speaking through an international creative language, LA TRỊNH atelier sees fashion not only as a means of personal expression, but also as a cultural bridge through which Vietnam’s original values can be reinterpreted through a contemporary lens and shared with a global audience.
The atelier focuses on designs with lasting creative value and a distinctive character, with particular attention to garment construction, refined finishing and a sustainable relationship between the garment and its wearer.
From Milan, a Creative Journey Rooted in Vietnam
At the heart of LA TRỊNH atelier’s creative direction is Creative Director Namie Trịnh, currently studying Fashion Design at Nuova Accademia di Belle Arti (NABA) while working as a fashion designer and stylist in Milan.
Drawing on a distinctive surrealist aesthetic, Namie Trịnh develops a design language at the intersection of Ready-to-Wear and Couture, combining strong architectural structures with the natural movement of the body and fabric.
Her debut collection, “Ám Hoa – Cenere Fiorità,” marked the beginning of this creative direction, bringing together Vietnam’s traditional craftsmanship with an international contemporary design language.
Inspired primarily by renowned Vietnamese painter Tô Ngọc Vân’s “Portrait of a Young Woman with Lilies,” the collection portrays the graceful image of Vietnamese womanhood through minimalist, architectural silhouettes and carefully selected materials.
The designs balance angular geometric structures with the natural softness of their forms. Each piece represents a meticulous exploration of craftsmanship, expressing the designer’s individual creative identity while preserving the elegance and precision associated with traditional tailoring.
Building on this foundation, LA TRỊNH atelier continues its creative journey with its new collection, “Gods Within Her,” to be presented in Milan in September 2026.
“Gods Within Her” – When Femininity Becomes a Language of Cultural Connection
“Gods Within Her” is a new chapter in LA TRỊNH atelier’s creative journey, exploring the awakening of the inner goddess and the enduring beauty of femininity.
The woman portrayed in the collection moves through ancient sanctuaries, mythical mountains and cultural landscapes stretching from East to West. This journey is not simply a passage across geographical spaces, but an exploration of different layers of symbolism, memory and cultural identity.
Featuring 30 designs, the collection explores femininity and the power of contemporary womanhood, while bringing traditional craftsmanship into dialogue with contemporary design.
On the Milan runway, the interplay between Eastern and Western symbols is transformed into a fashion language, where beauty, mystery and femininity become a meeting point between different cultures.
Through “Gods Within Her,” LA TRỊNH atelier seeks to bring Vietnamese and Asian cultural symbols closer to the international creative community, while continuing its commitment to preserving and elevating traditional craftsmanship through a distinctive design language.
The project also embraces the principles of sustainable fashion, placing emphasis on the enduring value of design, materials and the relationship between people and nature.
Partners on the Journey to Bring a Vietnamese Story to the World
The international journey of a young fashion brand is shaped not only by the designs presented on the runway, but also by the support of brands, partners and networks that share a common vision of bringing Vietnamese values to the world.
Diamond Partner – Nguyên Xuân
Joining LA TRỊNH atelier in its presentation of “Gods Within Her” in Milan is Vietnamese herbal haircare brand Nguyên Xuân, serving as the project’s Diamond Partner.
The partnership between Nguyên Xuân and LA TRỊNH atelier represents a meaningful collaboration between two Vietnamese brands committed to preserving and promoting values rooted in Vietnamese identity within contemporary life.
For LA TRỊNH atelier, the support of Diamond Partner Nguyên Xuân provides valuable resources for bringing the collection to Milan, while reflecting a shared commitment to supporting young Vietnamese creatives as they establish their identity and presence on the international stage.
Strategic Supporting Partner – Italian Atelier
Italian Atelier supports LA TRỊNH atelier in expanding its network of partners, businesses and relevant resources, helping create opportunities for collaboration and bringing the story and values of the Vietnamese brand closer to international networks across fashion, creativity and lifestyle.
Italian Atelier’s involvement contributes to connecting LA TRỊNH atelier with relevant interests and potential opportunities as the young brand continues to establish its presence in Europe.
Strategic Communications Partner – CjC Marketing Agency
As part of this journey, CjC Marketing Agency supports LA TRỊNH atelier through communications and information outreach, helping connect the brand’s story with relevant media networks, communities and partners in Vietnam and internationally.
Through its communications activities, CjC Marketing Agency contributes to bringing the story of “Gods Within Her,” Namie Trịnh and the journey of a young Vietnamese fashion brand in Milan closer to audiences and the international creative community.
From Prague to Milan: New Connections, New Possibilities
Alongside preparations for its Milan runway show, LA TRỊNH atelier is also gradually expanding its network of collaborations across Europe.
One notable milestone is its collaboration with Cinexia Productions & Beauty Tech World, officially marked by a signing ceremony held during a film premiere event in Prague, Czech Republic.
The event in Prague represents another step in LA TRỊNH atelier’s efforts to expand its international network, creating new connections across fashion, art, beauty, media and the wider creative industries.
For a brand founded by young Vietnamese creatives studying and working in Milan, these cross-border connections create further opportunities for Vietnamese creative stories to be introduced, explored and developed within an international environment.
And “Gods Within Her” in Milan represents the next milestone in this journey.
Supported by a Multigenerational Vietnamese Community in Europe
LA TRỊNH atelier’s journey has also received interest and support from the multigenerational Vietnamese community in Italy and across Europe, including intellectuals, young entrepreneurs, international students and second-generation Vietnamese living, studying and working throughout the region.
This network is increasingly active in connecting Vietnamese culture with Europe, while creating spaces for young Vietnamese talents to introduce their creative capabilities and stories to the world.
The “Gods Within Her” event is honored to receive an Official Letter of Introduction from the Embassy of Vietnam in Italy, recognizing the significance of the initiative in fostering cultural connections and presenting Vietnamese creative values in Europe.
The connection between diplomatic institutions, businesses, strategic partners and the Vietnamese community in Europe is becoming an important part of the journey for Vietnamese creative stories to reach international platforms.
“Gods Within Her” – A New Chapter for LA TRỊNH atelier in Milan
For LA TRỊNH atelier, Milan is more than the setting for a fashion show.
It is a space where a young Vietnamese fashion brand can explore the dialogue between heritage and contemporary creativity, between Vietnam and the world, and between traditional craftsmanship and new approaches to design.
Through “Gods Within Her,” LA TRỊNH atelier seeks to continue telling stories of women, timeless beauty and cultural values that transcend geographical boundaries.
At the same time, the collection represents the determination of a new generation of Vietnamese creatives who are stepping onto the international stage through their own talent, identity and stories.
EVENT INFORMATION
Event: LA TRỊNH atelier – “Gods Within Her”
Time: 5:30 PM, September 21, 2026
Venue: Veranda Studio, Via Rutilia 10/9, Milan, Italy
Scale: 350 VIP guests, including representatives from businesses, artists, influencers, press and media, fashion and art communities, as well as Vietnamese associations and communities from across Europe.
MEDIA & PRESS CONTACT
Ms. Đặng Thị Ngọc Huyền (Milan, Italy)
