Get to Know the Position of Public Relations and Its Classification of Duties and Responsibilities

Public relations in a company is closely related to society. Public relations is very important, so it is also interesting to understand public relations positions.

Public relations positions consist of various kinds. The division is based on the scope of work, type of work, marketing, and so on.

Regarding public relations positions, it is interesting to understand them further. Check out the explanation in the review below.

Public Relations Job Titles

Public relations is not licensed field, but its role is very important for the company. The duties and responsibilities of public relations can be broken down to make responsibilities more focused. To differentiate them and find out more, here are some public relations job titles that can be emulated.

1. General Position

This public relations position tends to be directly related to the public, both in appearance, as well as the content created and how to communicate with the public. In the appearance part, this means that what is related to this is like a brand ambassador.

While those related to the content created can be content managers, content strategists, editors, and so on. Then, with regard to how to communicate with the public, use a lobbyist. Here are some of these positions:

 Brand Ambassador

Chapter Relations Administrator

Content Manager

d. Content Strategist

e. Copywriter

f. Director of Public Affairs

g. Director of Public Relations

h. Editor

i. Executive Assistant

j. Event Coordinator

k. Event Manager

l. Lobbyist

m. Manager

n. Manager, Digital and Social Media

o. Managing Editor

p. Media Director

q. New Media Coordinator

r. Program Coordinator

s. Public Affairs Manager

t. Public Affairs Specialist

u. Public Information Assistant

v. Public Information Officer

w. Public Information Specialist

x. Public Relations Coordinator

y. Public Relations Director

z. Public Relations Manager

aa. Public Relations Specialist

bb. Publicist

cc. Relationship Manager

dd. Social Media Analyst

ee. Social Media Manager

ff. Social Media Specialist

gg. Technical Writer

2. Account Holder Position

In this public relations position, employees are responsible for managing company campaigns to other companies and companies to clients. The following positions are within this scope:

a. Account Director

b. Account Executive

c. Account Manager

d. Account Supervisor

e. Assistant Account Executive

f. Senior Account Executive

3. Communication Position

Furthermore, there are also public relations positions that are in charge of maintaining the public image. The holders of these positions will deal with social media, press releases, and how to maintain public reputation. The following are these positions:

a. Communications Coordinator

b. Communications Director

c. Communications Editor

d. Communications Representative

e. Communications Specialist

f. Corporate Communications Specialist

g. Director of Communications

h. Director of Strategic Communication

i. External Communications Manager

j. Internal Communications Specialist

k. Marketing Communications Director

l. Marketing Communications Manager

m. Media and Communications Manager

4. Development and Fundraising Position

Next, there are positions related to development and fundraising. As the name implies, this section focuses on designing and budgeting funds and raising funds for the company. Here are the names of these positions:

a. Development Director

b. Development Officer

c. Director of Development

d. Financial Public Relations Associate

e. Fundraising Manager

f. Major Gifts Officer

5. Marketing Position

Similar to the previous position, this position is also in charge of maintaining a good public image. In addition, this position is also responsible for marketing products, companies, services, and organizations. Here are the names of these positions:

a. Marketing Associate

b. Marketing Communications Director

c. Marketing Communications Manager

d. Marketing Coordinator

e. Marketing Director

f. Marketing Officer

g. Social Media Marketing Coordinator

6. Media Position

This public relations position specializes in maintaining good relations with the media, writing press releases, using social media, and so on. Sometimes these positions are in direct contact with the public. Here are the names of these positions:

a. Manager, Digital and Social Media

b. Media and Communications Manager

c. Media Coordinator

d. Media Director

e. Media Relations Manager

f. New Media Coordinator

g. Social Media Specialist

These are some public relations positions that can be used in companies to detail and classify the responsibilities of each party in it. Hopefully, after understanding the above review, you will be able to classify the scope of public relations and apply it in your company.