With a background in
educational leadership, she previously served as the principal of Bethany
Baptist Academy in Iligan City, Philippines, where she introduced a tablet-based
digital learning program in 2015, setting the stage for her passion for
innovation in education.

Driven by the
challenges schools faced during the Covid-19 pandemic, Ursel launched EdFolio,
a marketplace for e-books and educational supplementary materials.

She later developed
SkoolTek, a comprehensive school management system. The platform integrated
enrollment, billing, learning management, artificial intelligence facial
recognition, blockchain-based transcript management, a career-predictive-profiling
system, and other upcoming features, offering a seamless digital ecosystem for
schools.

Under her leadership,
EdFolio and SkoolTek have surpassed growth targets and are on track to double their
respective revenues.

This year, the two
companies continued to expand in the Association of Southeast Asian Nations
region.

Just recently, the
companies got into an investment-linked program run by an EdTech accelerator, based in Singapore.

Laureno also founded
the National Educational &amp; Technology Conference or EdTek Con 2025, a
premiere event that brought together educators as well as industry and
government leaders to discuss the future of education in the Philippines.

A Christian
entrepreneur, Laureno credited her success to God’s
faithfulness.

Having witnessed
firsthand how God’s provision sustained her business through critical moments,
she has made it her mission to bridge technology and education to ensure that
institutions — regardless of size — could thrive in the digital era.

URSEL Murillo-Laureno has been the co-founder and CEO of EdFolio and SkoolTek, taking solutions in education technology (EdTech) to the next level. With a background in
educational leadership, she previously served as the principal of Bethany
Baptist Academy in Iligan City, Philippines, where she introduced a tablet-based
digital learning program in 2015, setting the stage for her passion for
innovation in education.Driven by the
challenges schools faced during the Covid-19 pandemic, Ursel launched EdFolio,
a marketplace for e-books and educational supplementary materials.She later developed
SkoolTek, a comprehensive school management system. The platform integrated
enrollment, billing, learning management, artificial intelligence facial
recognition, blockchain-based transcript management, a career-predictive-profiling
system, and other upcoming features, offering a seamless digital ecosystem for
schools.Under her leadership,
EdFolio and SkoolTek have surpassed growth targets and are on track to double their
respective revenues.This year, the two
companies continued to expand in the Association of Southeast Asian Nations
region.Just recently, the
companies got into an investment-linked program run by an EdTech accelerator, based in Singapore.Laureno also founded
the National Educational &amp; Technology Conference or EdTek Con 2025, a
premiere event that brought together educators as well as industry and
government leaders to discuss the future of education in the Philippines.A Christian
entrepreneur, Laureno credited her success to God’s
faithfulness.Having witnessed
firsthand how God’s provision sustained her business through critical moments,
she has made it her mission to bridge technology and education to ensure that
institutions — regardless of size — could thrive in the digital era.

School / University

E-commerce

Blockchain / Web3

Goods and services

Event

URSEL Murillo-Laureno has been the co-founder and CEO of EdFolio and SkoolTek, taking solutions in education technology (EdTech) to the next level.

EdTech start-up founder and CEO takes industry to next level

Founded by EdFolio and SkoolTek CEO Ursel
Murllio-Laureno, EdTek Con 2025 is a leading and premier event, dedicated for school heads, principals, deans, school officials and owners, and champions in the
education-technology space and intended for sharing insights on the future of
education and innovations, involving artificial intelligence and blockchain in
education, data privacy, and cybersecurity.

Invited speakers from the public sector for the
national educational and technology conference include Department of Science
and Technology - Philippine Council for Industry, Energy, and Emerging
Technology Research and Development Chief Senior Science Research Specialist Russell Pili.

Other invited speakers from the private sector include
Ursel Murillo-Laureno, EdFolio and SkoolTek CEO; Delfin Jacob, University of
Santo Tomas Industrial Engineering assistant professor and ISO consultant;
Franch Maverick Lorilla, University of Science and Technology of Southern
Philippines director for Innovation Centers and CDO b.i.t.e.s. TBI manager;
Karl Dominic Fajardo, Serial Disruptors co-founder and CEO; Joyce Zerda, Apple distinguished
educator; Joseph Kelvin Regla, Basecamp by Power Mac Center training manager; Giulliano
Suarez, Basecamp by Power Mac Center technical trainer; Brian To, MDK senior
practice professor of Leadership and Strategy; Alan Reyes, former country manager of Fortinet, a US-based network
cybersecurity company, and former county manager of Cyberint, an Israeli threat
intelligence company; Olivier Bariou, Doconchain CEO; Marvin Galang, JuanTax
co-founder and CEO; and Geoffrey Ogang, Sprout Solutions vice president for
Finance.;

Organizations also involved with the conference are Platinum sponsors
Unisol, DOHE Philippines Inc.,
SkoolTek, Hydro Flask, GRND, and Res│Toe│Run; Co-presenter Basecamp by Power Mac Center; major sponsors Symph, Lesson Planner PH, Rapoo, and Philteq Enterprise Inc.; Minor sponsors Pag-IBIG Fund, School of Tomorrow Philippines, the American Institute
for English Proficiency, the Australia New Zealand Institute, and NutriPlus; Special partners Six Sigma and éslite; Continuing
professional development provider Cerebro; Community partners Juan, Quest Ventures, Doconchain, Regional
Association for Private Elementary and Secondary Schools R10 or RAPS 10, Iligan City Association for Private Elementary and Secondary Schools, and Yam Agency; Media partners The Manila Times, BusinessMirror,
La French Tech Manila, Vritimes, Gadgets Magazine, and TNC; TBI partner
iDeya,
Pic-A-Talk, and CodeChum; and
other Philippine start-ups will be there.

In the morning session, the keynote talk will be about “Future-proofing education:
Embracing the age of AI”. In breakout room
one, track A will be about “ISO 21001 education management system,” track B will be about “Transforming challenges into opportunities:
AI for educational innovation,” track C will be about
“Strategic self-positioning for school leaders,” and track D will be about “EdTech trends and innovations: What to watch”.

In breakout room two, track A will be on “Navigating the future of AI in
accounting education,” track B will be on “Financial strategies for digital transformation in education,” track C will be on “Cybersecurity and data privacy in
educational institutions,” and track D will be on “Securing academic
credentials with blockchain technology”.

In the afternoon session, the keynote talk will also be about “Fostering school innovations
through government-backed initiatives”. From 7
p.m. to 10 p.m., the EdTek Excellence Awards, an annual celebration
of innovation in education and technology, will be held along with a VIP dinner
and networking session at the same venue.

Aside from talks, breakout sessions, and panel discussions, EdTek Con
2025 will also have opening and closing performances, interactive workshops, booths, stamp
prizes and raffle prizes, exciting announcements, and photo opportunities.

While early bird patrons were able to get a P500 discount from the basic
access and VIP access rates
until Feb. 28, 2025, the regular rate for basic access tickets is P3,000, and
the regular rate
for VIP access tickets is P4,000.

To register and pay, patrons simply log on the official forum website
via https://edtekcon2025.edfolio.co.

Interested patrons at this conference can also contact Heather Yap, conference secretariat,
via mobile number (0991)3090991 or email edtekcon2025@edfolio.co.

THE first edition of the National Education & Technology Conference (EdTek Con) 2025, titled “Unfolding the future of education,” will be held at Waterfront Cebu City Hotel & Casino in Lahug on Friday, March 28, 2025 from 8 a.m. to 5:30 p.m.; mainly organized by EdFolio, an EdTech start-up from Iligan City, in cooperation with Serial Disruptors, Cerebro and the ICT Industry Council of the Philippines. Founded by EdFolio and SkoolTek CEO Ursel
Murllio-Laureno, EdTek Con 2025 is a leading and premier event, dedicated for school heads, principals, deans, school officials and owners, and champions in the
education-technology space and intended for sharing insights on the future of
education and innovations, involving artificial intelligence and blockchain in
education, data privacy, and cybersecurity.Invited speakers from the public sector for the
national educational and technology conference include Department of Science
and Technology - Philippine Council for Industry, Energy, and Emerging
Technology Research and Development Chief Senior Science Research Specialist Russell Pili.Other invited speakers from the private sector include
Ursel Murillo-Laureno, EdFolio and SkoolTek CEO; Delfin Jacob, University of
Santo Tomas Industrial Engineering assistant professor and ISO consultant;
Franch Maverick Lorilla, University of Science and Technology of Southern
Philippines director for Innovation Centers and CDO b.i.t.e.s. TBI manager;
Karl Dominic Fajardo, Serial Disruptors co-founder and CEO; Joyce Zerda, Apple distinguished
educator; Joseph Kelvin Regla, Basecamp by Power Mac Center training manager; Giulliano
Suarez, Basecamp by Power Mac Center technical trainer; Brian To, MDK senior
practice professor of Leadership and Strategy; Alan Reyes, former country manager of Fortinet, a US-based network
cybersecurity company, and former county manager of Cyberint, an Israeli threat
intelligence company; Olivier Bariou, Doconchain CEO; Marvin Galang, JuanTax
co-founder and CEO; and Geoffrey Ogang, Sprout Solutions vice president for
Finance.;Organizations also involved with the conference are Platinum sponsors
Unisol, DOHE Philippines Inc.,
SkoolTek, Hydro Flask, GRND, and Res│Toe│Run; Co-presenter Basecamp by Power Mac Center; major sponsors Symph, Lesson Planner PH, Rapoo, and Philteq Enterprise Inc.; Minor sponsors Pag-IBIG Fund, School of Tomorrow Philippines, the American Institute
for English Proficiency, the Australia New Zealand Institute, and NutriPlus; Special partners Six Sigma and éslite; Continuing
professional development provider Cerebro; Community partners Juan, Quest Ventures, Doconchain, Regional
Association for Private Elementary and Secondary Schools R10 or RAPS 10, Iligan City Association for Private Elementary and Secondary Schools, and Yam Agency; Media partners The Manila Times, BusinessMirror,
La French Tech Manila, Vritimes, Gadgets Magazine, and TNC; TBI partner
iDeya,
Pic-A-Talk, and CodeChum; and
other Philippine start-ups will be there.In the morning session, the keynote talk will be about “Future-proofing education:
Embracing the age of AI”. In breakout room
one, track A will be about “ISO 21001 education management system,” track B will be about “Transforming challenges into opportunities:
AI for educational innovation,” track C will be about
“Strategic self-positioning for school leaders,” and track D will be about “EdTech trends and innovations: What to watch”.In breakout room two, track A will be on “Navigating the future of AI in
accounting education,” track B will be on “Financial strategies for digital transformation in education,” track C will be on “Cybersecurity and data privacy in
educational institutions,” and track D will be on “Securing academic
credentials with blockchain technology”.In the afternoon session, the keynote talk will also be about “Fostering school innovations
through government-backed initiatives”. From 7
p.m. to 10 p.m., the EdTek Excellence Awards, an annual celebration
of innovation in education and technology, will be held along with a VIP dinner
and networking session at the same venue.Aside from talks, breakout sessions, and panel discussions, EdTek Con
2025 will also have opening and closing performances, interactive workshops, booths, stamp
prizes and raffle prizes, exciting announcements, and photo opportunities.While early bird patrons were able to get a P500 discount from the basic
access and VIP access rates
until Feb. 28, 2025, the regular rate for basic access tickets is P3,000, and
the regular rate
for VIP access tickets is P4,000.To register and pay, patrons simply log on the official forum website
via https://edtekcon2025.edfolio.co.Interested patrons at this conference can also contact Heather Yap, conference secretariat,
via mobile number (0991)3090991 or email edtekcon2025@edfolio.co.

Advertising / Promotion / PR

Cram school / Preparatory school / Online education

THE first edition of the National Education & Technology Conference (EdTek Con) 2025, titled “Unfolding the future of education,” will be held at Waterfront Cebu City Hotel & Casino in Lahug on Friday, March 28, 2025 from 8 a.m. to 5:30 p.m.; mainly organized by EdFolio, an EdTech start-up from Iligan City, in cooperation with Serial Disruptors, Cerebro and the ICT Industry Council of the Philippines.

EdFolio Inc.