Ivana Alawi Officially Joins Casino Plus as New Brand Advocate

The official announcement, made on social media, immediately drew strong support from fans, entertainment followers, and online communities. Known for her massive digital presence and broad audience appeal, Ivana continues to rank among the country’s most recognizable personalities, with over 45 million followers on Facebook, 23.4 million followers on TikTok, and more than 20.6 million subscribers on YouTube.

“In life, I am a risk taker pero sa gaming, I am a safe player. Importante talaga that we play responsibly. Sa aking Casino Plus family, marami tayong mga surprises for all of you guys kaya abangan niyo yan,” the multimedia personality shared. 

Ivana has transcended traditional entertainment to become one of the Philippines' most commercially influential celebrities, leveraging her relatable humor and consistent audience engagement across television, film, digital content, and entrepreneurship to build a multi-platform presence that resonates across demographics.

According to Casino Plus, the partnership reflects the company’s commitment to make its platform more relatable while championing people-led responsible gaming: "Welcoming Ivana to the Casino Plus family is something we're genuinely excited about. Alongside our growing roster of credible and trusted brand advocates, she brings more than star power — her warmth and authenticity are exactly what we value. We look forward to partnering with her on meaningful advocacies, especially in promoting responsible gaming."