Indonesia’s Largest Video Streaming Platform, Vidio, Onboards MoEngage to Drive Personalized Engagement Across the Customer Lifecycle

The leading video streaming platform in Indonesia, Vidio, offers its 60 million monthly active viewers a collection of premium content anytime and anywhere, from sports live streaming to national and international TV, Vidio Original Series, Korean Drama, Anime, Asian, Kids, Bollywood, and Hollywood Blockbusters. Vidio is known as the “Home of Sports” in Indonesia as it is appointed as an official broadcaster of top premium global sports such as FIFA WorldCup, Premier League, NBA, and UEFA Champions League; and also well recognized as the “Home of Local Content” as it airs exclusively the local major sports league and the most aggressive OTT releasing local original series in the country.

In the modern era, where customers are overloaded with information and dwindling attention spans, a platform like Vidio must engage customers rhythmically and contextually, using relevant communication across their preferred channels. One of the key challenges for an OTT service provider is building contextual communication and reaching customers across every single touchpoint in their lifecycle journey.

This translates into engaging customers by providing personalized recommendations suited to their likes and preferences across the channels they are most active on. To do that, brands must first develop a deeper customer understanding, and that is precisely where Vidio aims to leverage MoEngage’s insights-led platform.

'Understanding our customers’ content preferences are our utmost priority, and I’m fully convinced that MoEngage will help us deepen customer understanding, in turn helping us engage them on a higher level, through rich, personalized experiences across preferred communication channels’, said Hadikusuma Wahab, Chief Product Officer, Vidio.

Through MoEngage, Vidio will create a contextual communication framework wherein they can reach viewers and engage them using content personalized to their taste and favorite genres and serve recommendations around upcoming original series, shows, movies, and sports they’d love.

Speaking about the scope of this partnership, Roy Simangunsong, Country Head Indonesia, MoEngage, mentioned, ‘For a leading OTT platform like Vidio, we understand how crucial it is to provide hyper-personalized, relevant, connected, and seamless customer experiences to ensure meaningful engagement. We are delighted and honored to be part of Vidio’s journey. We are dedicated to providing them with all the right insights needed to ensure a rich and relevant experience the end consumers rightly deserve!’