eTap experienced a 101 percent increase in revenue, showcasing its robust market presence and effective business strategies, demonstrating eTap's commitment to operational excellence and financial strength as well as reflecting eTap’s resilience and adaptability in a dynamic business environment.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/ea8f92e52158654e84b30c6ea4a45b4c9b5da69a0d662b1055bbe28974b8c87d/eTap%20Machines%201.jpg" alt="eTap machines at the company's warehouse." /><img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/fb7fbd2ac1fc0e0877e460407bf48caadb44105e81629bb625c49ebed052a9c5/image.png" alt="Image" />

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eTap experienced a 101 percent increase in revenue, showcasing its robust market presence and effective business strategies, demonstrating eTap's commitment to operational excellence and financial strength as well as reflecting eTap’s resilience and adaptability in a dynamic business environment.

eTap positive on outlook after remarkable growth and success in 2023

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Electronic Transfer &amp; Advance Processing, Inc. (eTap), the country's leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.

"We are thrilled to join the Asia Retail and eCommerce Innovation Summit Philippines 2024 as a Gold sponsor and share our vision for the future of finance. At eTap, we are dedicated to pushing the boundaries of innovation to deliver transformative solutions that streamline payment processes and empower businesses to thrive in today's dynamic market," said Carlo Hernandez, eTap Solutions President and CEO.

The event, held at the Marriott Hotel on May 24, brought together over 200 senior experts, top retailers, and tech innovators to shape the future of e-commerce and retail. It served as a platform for exchanging insights and innovations, drawing participants from various sectors.

Five eTap officials shared valuable insights during the event in a keynote session titled "Revolutionizing Convenience: How eTap is Shaping the Future of Finance." The session attracted a large audience of industry leaders and innovators eager to gain valuable insights from eTap.

The speakers included Joe Muldera, eTap Business Development Manager; Erica Marie Natividad, eTap National Marketing Supervisor; Paolo Lorenzo Macaraeg, eTap National Marketing Supervisor; Gabrielle Antonette Rubio, eTap Finance Manager; and Reinier Allan Cruz, eTap Vice President of Finance and Operations.

Each speaker brought a unique perspective to the session, highlighting various aspects of eTap's strategic initiatives and the significant impact of their technology on the retail and e-commerce landscape.

Currently, eTap offers users a comprehensive platform for various financial transactions, including eMoney services (GCash, Maya, Shopee Pay, and Diskartech), banking (BPI and AUB), loans (Home Credit and AEON Credit Service), mobile and internet (Globe, Smart, Sun Cellular, PLDT, DITO Telecoms, and Converge), gaming (Genshin Impact and Mobile Legends), and rider services (Grab and Dragonloans).

Hernandez said that the introduction of eTap kiosks has been a game-changer in providing convenience to the public. These self-service payment kiosks have significantly streamlined payment processes, offering a quick, efficient, and user-friendly transaction method. By enabling customers to conduct a wide range of financial activities, such as real-time bill payments, money transfers, and prepaid services, eTap kiosks have reduced the need for traditional counter services, minimizing wait times and enhancing the overall customer experience.

"Our kiosks are designed with the user in mind, ensuring every transaction is simple, secure, and swift. We believe that accessibility and ease of use are paramount, and our kiosks are strategically placed in high-traffic areas to maximize convenience for everyone," said Hernandez.

Since its establishment in 2015, eTap has strategically placed user-friendly kiosks in over 300 malls, convenience stores, supermarkets, and drug stores in more than 200 cities and municipalities across the country, ensuring easy access to its services. It has also partnered with Globe Telecom, GCash, Pay&amp;Go, Zoom Pay, Cebuana Lhuillier, easytrip, PrimeWater, and Tripko, expanding its electronic payment solutions in various industries.

Hernandez said eTap expects to surpass its 65% income increase in 2023, demonstrating robust financial growth through continuous expansion by adding 2,000 machines annually.

As of May, the Filipino-owned company has more thank 2,000 kiosks nationwide and plans to double this number by the end of the year to further enhance its reach and accessibility. Its number of transactions also increased from 5,781,570 in 2022 to 22,332,702 in 2023. By December, it targets to register at least 38,500,000 transactions and around 3.6 million monthly active users.

To date, eTap continues to champion the transformative power of technology to uplift communities. Its self-service payment kiosk system caters to a diverse range of users, ensuring that technology becomes an inclusive force for positive change. Whether individuals need to settle bills, top up their e-wallets, purchase prepaid loads, or make loan payments, eTap's kiosk system provides a seamless and user-friendly solution for many financial transactions.

For more information about eTap, please visit www.etapmo.com.

Electronic Transfer & Advance Processing, Inc. (eTap), the country's leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.Electronic Transfer &amp; Advance Processing, Inc. (eTap), the country's leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/4e0c0ae4830a208c508a66a408750d6590d3d127fcb300b382874de9ffd54a4e/ESCOM%20Speakers.jpg" alt="Asia Retail and eCommerce Innovation Summit Philippines 2024" />"We are thrilled to join the Asia Retail and eCommerce Innovation Summit Philippines 2024 as a Gold sponsor and share our vision for the future of finance. At eTap, we are dedicated to pushing the boundaries of innovation to deliver transformative solutions that streamline payment processes and empower businesses to thrive in today's dynamic market," said Carlo Hernandez, eTap Solutions President and CEO.The event, held at the Marriott Hotel on May 24, brought together over 200 senior experts, top retailers, and tech innovators to shape the future of e-commerce and retail. It served as a platform for exchanging insights and innovations, drawing participants from various sectors.Five eTap officials shared valuable insights during the event in a keynote session titled "Revolutionizing Convenience: How eTap is Shaping the Future of Finance." The session attracted a large audience of industry leaders and innovators eager to gain valuable insights from eTap.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/9c7f85e47f388132a5739307cdfcbe84eedf39e200cca2ff0e97e8c841af00a4/DSC03145.jpg" alt="[L-R] - eTap representatives Carlo C. Hernandez/President &amp; CEO, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor, Reinier Allan Cruz/VP for Finance and Operations and Joe Muldera/Business Development Manager" />The speakers included Joe Muldera, eTap Business Development Manager; Erica Marie Natividad, eTap National Marketing Supervisor; Paolo Lorenzo Macaraeg, eTap National Marketing Supervisor; Gabrielle Antonette Rubio, eTap Finance Manager; and Reinier Allan Cruz, eTap Vice President of Finance and Operations.Each speaker brought a unique perspective to the session, highlighting various aspects of eTap's strategic initiatives and the significant impact of their technology on the retail and e-commerce landscape.Currently, eTap offers users a comprehensive platform for various financial transactions, including eMoney services (GCash, Maya, Shopee Pay, and Diskartech), banking (BPI and AUB), loans (Home Credit and AEON Credit Service), mobile and internet (Globe, Smart, Sun Cellular, PLDT, DITO Telecoms, and Converge), gaming (Genshin Impact and Mobile Legends), and rider services (Grab and Dragonloans).Hernandez said that the introduction of eTap kiosks has been a game-changer in providing convenience to the public. These self-service payment kiosks have significantly streamlined payment processes, offering a quick, efficient, and user-friendly transaction method. By enabling customers to conduct a wide range of financial activities, such as real-time bill payments, money transfers, and prepaid services, eTap kiosks have reduced the need for traditional counter services, minimizing wait times and enhancing the overall customer experience."Our kiosks are designed with the user in mind, ensuring every transaction is simple, secure, and swift. We believe that accessibility and ease of use are paramount, and our kiosks are strategically placed in high-traffic areas to maximize convenience for everyone," said Hernandez.Since its establishment in 2015, eTap has strategically placed user-friendly kiosks in over 300 malls, convenience stores, supermarkets, and drug stores in more than 200 cities and municipalities across the country, ensuring easy access to its services. It has also partnered with Globe Telecom, GCash, Pay&amp;Go, Zoom Pay, Cebuana Lhuillier, easytrip, PrimeWater, and Tripko, expanding its electronic payment solutions in various industries.Hernandez said eTap expects to surpass its 65% income increase in 2023, demonstrating robust financial growth through continuous expansion by adding 2,000 machines annually.As of May, the Filipino-owned company has more thank 2,000 kiosks nationwide and plans to double this number by the end of the year to further enhance its reach and accessibility. Its number of transactions also increased from 5,781,570 in 2022 to 22,332,702 in 2023. By December, it targets to register at least 38,500,000 transactions and around 3.6 million monthly active users.To date, eTap continues to champion the transformative power of technology to uplift communities. Its self-service payment kiosk system caters to a diverse range of users, ensuring that technology becomes an inclusive force for positive change. Whether individuals need to settle bills, top up their e-wallets, purchase prepaid loads, or make loan payments, eTap's kiosk system provides a seamless and user-friendly solution for many financial transactions.For more information about eTap, please visit www.etapmo.com.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/771acb9571a914b58751df6ea92e37645f638ebdbdd73aee37ca77d2014eed7f/238A6272.jpeg" alt="[L-R] - Colin Christie/Chairman, Advisory Council (Analytics &amp; Artificial Intelligence Association of the Philippines), Reinier Allan Cruz/VP for Finance and Operations, Joe Muldera/Business Development Manager, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor" />

Electronic Transfer & Advance Processing, Inc. (eTap), the country's leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.

eTap presents groundbreaking advancements at innovation summit

FUJIFILM Philippines, a leading provider of innovative imaging and healthcare solutions, has partnered with the City Government of Makati to provide free, high-quality diagnostic services to residents through its weekly caravan in various barangays.

Masahiro Uehara, president of FUJIFILM Philippines, said that through this partnership, the company is reinforcing its commitment to improving access to essential healthcare services for communities in Makati.

"At FUJIFILM Philippines, we believe that everyone deserves access to quality healthcare, regardless of their socioeconomic background. By collaborating with the City Government of Makati, we can reach more individuals and provide them with the diagnostic services they need to maintain their health and well-being," he said.

The weekly Makati Lingkod Bayan Caravan provides residents with a wide range of diagnostic services, including general check-ups, blood pressure monitoring, blood sugar screening, and consultations with healthcare professionals.

FUJIFILM Philippines started offering Makati residents free ultrasound services on April 20. The company continues to set up booths every week in barangays where the Makati Lingkod Bayan Caravan is held to augment health services provided by the Makati Health Department and the Ospital ng Makati. FUJIFILM Philippines utilizes the Arietta series machine for general ultrasound to diagnose residents' medical conditions. This initiative not only assists in early detection but also encourages the public to take proactive steps toward managing their health.

The company will also bring its flagship product, the FDR Xair, a portable X-ray device that can help local healthcare providers screen for tuberculosis (TB) in the succeeding caravans. Weighing only 3.5 kg, the FDR Xair is highly portable and can function without electricity for hours. It provides a much-needed screening solution at any given point in time and can be used in various medical treatment settings, such as patients' homes, isolation wards, and remote areas.

Aside from free diagnostic tests, FUJIFILM Philippines also provides free photography training and a pop-up studio with free photo printing to residents to foster creativity and offer new opportunities for personal and professional growth.

Uehara said Makati's initiative to bring health services closer to residents aligns with Fujifilm’s purpose to bring more smiles to Filipinos. The company continues to collaborate with governments, international organizations, civil society, and the private sector to address healthcare challenges.

" FUJIFILM Philippines aims to bring more smiles to Filipinos through innovative products and services. We believe that collaborating with the Makati LGU through the Makati Lingkod Bayan Caravan will help us extend our assistance to even more people. Thanks to Mayor Abby's support and the local government, we were able to participate in this meaningful activity," he added.

Makati is the second local government unit in the country to partner with FUJIFILM Philippines after its successful medical mission and TB screening program in Majayjay, Laguna last year. The free ultrasound and x-ray program for Makati residents will run until November.

Over 300 patients in Majayjay availed themselves of free x-ray services, with overwhelmingly positive feedback from the community. FUJIFILM Philippines' dedication to accessible healthcare has earned them widespread praise, not only for their technical expertise but also for their commitment to serving communities in need.

During the medical mission in Majayjay, FUJIFILM Philippines used two of its state-of-the-art x-ray machines: the FDR nano and the FDR Go PLUS. These two mobile imaging devices are designed for high-quality X-ray imaging. Both are lightweight and compact, making them ideal for testing people in diverse healthcare environments.

Established in 1934 as a producer of photographic film in Japan, Fujifilm has dedicated itself to creating leading-edge, proprietary technologies by leveraging its photography expertise into other products and markets. Its businesses today span a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic, and imaging technologies. The company started its operations in the Philippines in 2012.

This year, Fujifilm is celebrating its 90th anniversary and coinciding with this celebration, Fujifilm launched a new global Purpose, “Giving our world more smiles” which underscores the company’s commitment to bring diverse ideas, unique capabilities, and extraordinary people together to change the world. Whether enhancing medical diagnostics, optimizing manufacturing processes, or advancing environmental sustainability, Fujifilm remains steadfast in its mission to build a brighter, healthier future for all.

FUJIFILM Philippines, a leading provider of innovative imaging and healthcare solutions, has partnered with the City Government of Makati to provide free, high-quality diagnostic services to residents through its weekly caravan in various barangays.FUJIFILM Philippines, a leading provider of innovative imaging and healthcare solutions, has partnered with the City Government of Makati to provide free, high-quality diagnostic services to residents through its weekly caravan in various barangays.Masahiro Uehara, president of FUJIFILM Philippines, said that through this partnership, the company is reinforcing its commitment to improving access to essential healthcare services for communities in Makati."At FUJIFILM Philippines, we believe that everyone deserves access to quality healthcare, regardless of their socioeconomic background. By collaborating with the City Government of Makati, we can reach more individuals and provide them with the diagnostic services they need to maintain their health and well-being," he said.The weekly Makati Lingkod Bayan Caravan provides residents with a wide range of diagnostic services, including general check-ups, blood pressure monitoring, blood sugar screening, and consultations with healthcare professionals.FUJIFILM Philippines started offering Makati residents free ultrasound services on April 20. The company continues to set up booths every week in barangays where the Makati Lingkod Bayan Caravan is held to augment health services provided by the Makati Health Department and the Ospital ng Makati. FUJIFILM Philippines utilizes the Arietta series machine for general ultrasound to diagnose residents' medical conditions. This initiative not only assists in early detection but also encourages the public to take proactive steps toward managing their health.The company will also bring its flagship product, the FDR Xair, a portable X-ray device that can help local healthcare providers screen for tuberculosis (TB) in the succeeding caravans. Weighing only 3.5 kg, the FDR Xair is highly portable and can function without electricity for hours. It provides a much-needed screening solution at any given point in time and can be used in various medical treatment settings, such as patients' homes, isolation wards, and remote areas.Aside from free diagnostic tests, FUJIFILM Philippines also provides free photography training and a pop-up studio with free photo printing to residents to foster creativity and offer new opportunities for personal and professional growth.Uehara said Makati's initiative to bring health services closer to residents aligns with Fujifilm’s purpose to bring more smiles to Filipinos. The company continues to collaborate with governments, international organizations, civil society, and the private sector to address healthcare challenges." FUJIFILM Philippines aims to bring more smiles to Filipinos through innovative products and services. We believe that collaborating with the Makati LGU through the Makati Lingkod Bayan Caravan will help us extend our assistance to even more people. Thanks to Mayor Abby's support and the local government, we were able to participate in this meaningful activity," he added.Makati is the second local government unit in the country to partner with FUJIFILM Philippines after its successful medical mission and TB screening program in Majayjay, Laguna last year. The free ultrasound and x-ray program for Makati residents will run until November.Over 300 patients in Majayjay availed themselves of free x-ray services, with overwhelmingly positive feedback from the community. FUJIFILM Philippines' dedication to accessible healthcare has earned them widespread praise, not only for their technical expertise but also for their commitment to serving communities in need.During the medical mission in Majayjay, FUJIFILM Philippines used two of its state-of-the-art x-ray machines: the FDR nano and the FDR Go PLUS. These two mobile imaging devices are designed for high-quality X-ray imaging. Both are lightweight and compact, making them ideal for testing people in diverse healthcare environments.Established in 1934 as a producer of photographic film in Japan, Fujifilm has dedicated itself to creating leading-edge, proprietary technologies by leveraging its photography expertise into other products and markets. Its businesses today span a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic, and imaging technologies. The company started its operations in the Philippines in 2012.This year, Fujifilm is celebrating its 90th anniversary and coinciding with this celebration, Fujifilm launched a new global Purpose, “Giving our world more smiles” which underscores the company’s commitment to bring diverse ideas, unique capabilities, and extraordinary people together to change the world. Whether enhancing medical diagnostics, optimizing manufacturing processes, or advancing environmental sustainability, Fujifilm remains steadfast in its mission to build a brighter, healthier future for all.<img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/8e0228f797cf3555170dafd54587987fe6394d86bbdf8bf526f6ae3b826024a3/Screenshot%202024-05-27%20at%201.33.39%E2%80%AFPM.png" alt="A staff from Ospital ng Makati tends to a resident who availed of the free ultrasound service provided by FUJIFILM Philippines at the Makati Lingkod Bayan Caravan." />

Campaign

FUJIFILM Philippines partners with Makati to provide free ultrasound to residents

Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. 2022 data from the DOH show that around 106 Filipinos die every day from TB, a severe lung infection caused by bacteria.

Fujifilm Philippines is dedicated to the fight to end TB by introducing cutting-edge technologies and innovations. One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system. This innovative device plays a crucial role in early TB detection by enabling healthcare professionals to conduct rapid and accurate screenings in diverse settings. By deploying portable X-ray systems in areas across the country, Fujifilm is helping bridge healthcare access gaps and improve diagnostic capabilities.

The FDR Xair, well-known for its portability and high image quality, plays a pivotal role in enhancing TB screening efforts, particularly in remote and underserved communities where access to healthcare infrastructure is limited. The FDR Xair, with its portable design and advanced imaging technology, revolutionizes TB screening in remote areas by providing reliable performance, ease of use, and data- driven approaches to TB control.

Fujifilm’s innovative solutions align with the efforts of USAID’s TB Innovations and Health Systems Strengthening project, implemented by FHI 360, to reach, cure, and prevent TB in the country using a whole-of-government approach.

Fujifilm Philippines conducted their first Medical Mission and TB screening using their x-ray systems (FDR nano and FDR Go PLUS) in Majayjay Laguna in 2023. The company plans to continue this program annually and utilize FDR Xair. By working closely with affected communities, local healthcare providers, and grassroots organizations, the company ensures that TB interventions are culturally sensitive, equitable, and sustainable.

In light of the global challenge posed by TB, Fujifilm recognizes the necessity of a coordinated, multi-sectoral approach. The company stands in solidarity with governments, international organizations, civil society, and the private sector to tackle TB head-on, with the shared goal of building a healthier, TB-free future.

Fujifilm Philippines recognizes the urgent need to enhance TB detection capabilities as cases of this infectious disease continue to surge across the country, according to the DOH.As of December 31, 2023, DOH recorded over 600,000 cases of TB, or 549 cases per 100,000 people. This figure is higher than that of 2022, with 439 cases per 100,000 people. Despite its lethality, TB can be cured through free medication provided at TB DOTS clinics nationwide, where patients undergo a six-month treatment regimen without interruption.

Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. <img style="width: 100%;" src="https://vritimes-public.s3.ap-southeast-1.amazonaws.com/production/1b9e75c4bc7e75a46ded7a9b0c567aaba7828295c61ec110119e870290caa118/FujifilmPH_FDR%20Xair.png" alt="FUJIFILM representatives, Takashi Miyako, Vice President &amp; General Manager for Medical systems Division, and Masahiro Uehara, President, are pictured alongside the FDR Xair - a cutting-edge portable X-ray system" />Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. 2022 data from the DOH show that around 106 Filipinos die every day from TB, a severe lung infection caused by bacteria.Fujifilm Philippines is dedicated to the fight to end TB by introducing cutting-edge technologies and innovations. One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system. This innovative device plays a crucial role in early TB detection by enabling healthcare professionals to conduct rapid and accurate screenings in diverse settings. By deploying portable X-ray systems in areas across the country, Fujifilm is helping bridge healthcare access gaps and improve diagnostic capabilities.The FDR Xair, well-known for its portability and high image quality, plays a pivotal role in enhancing TB screening efforts, particularly in remote and underserved communities where access to healthcare infrastructure is limited. The FDR Xair, with its portable design and advanced imaging technology, revolutionizes TB screening in remote areas by providing reliable performance, ease of use, and data- driven approaches to TB control.Fujifilm’s innovative solutions align with the efforts of USAID’s TB Innovations and Health Systems Strengthening project, implemented by FHI 360, to reach, cure, and prevent TB in the country using a whole-of-government approach.Fujifilm Philippines conducted their first Medical Mission and TB screening using their x-ray systems (FDR nano and FDR Go PLUS) in Majayjay Laguna in 2023. The company plans to continue this program annually and utilize FDR Xair. By working closely with affected communities, local healthcare providers, and grassroots organizations, the company ensures that TB interventions are culturally sensitive, equitable, and sustainable.In light of the global challenge posed by TB, Fujifilm recognizes the necessity of a coordinated, multi-sectoral approach. The company stands in solidarity with governments, international organizations, civil society, and the private sector to tackle TB head-on, with the shared goal of building a healthier, TB-free future.Fujifilm Philippines recognizes the urgent need to enhance TB detection capabilities as cases of this infectious disease continue to surge across the country, according to the DOH.As of December 31, 2023, DOH recorded over 600,000 cases of TB, or 549 cases per 100,000 people. This figure is higher than that of 2022, with 439 cases per 100,000 people. Despite its lethality, TB can be cured through free medication provided at TB DOTS clinics nationwide, where patients undergo a six-month treatment regimen without interruption.

Foreign companies

Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. 

Fujifilm Philippines supports campaign to end TB

This is the second installment of the State of the <a href="https://kwen2co.com/">Media</a> and Information Literacy in the Philippines series. This article explores the strengths and weaknesses of Media and Information Literacy (MIL) in the Philippines. It highlights the integration of MIL as a subject into the Senior High School curriculum and the challenges in implementation.

The Philippines recognizes Media and Information Literacy (MIL) as crucial in developing an active and well-informed citizenry in the modern world. Hence, the Department of Education (DepED) integrated this into its Senior High School (SHS) curriculum.&nbsp;

As a good initiative, this article will examine the policies and the subject content. It will also disect the progress made and the challenges that remain.

The Evolution of MIL in the Philippines

Media and Information Literacy&nbsp; in the Philippines is a response to both global trends and local needs for enhanced media literacy. With the advent of social media and the proliferation of fake news, the national adoption of MIL as a course demonstrates a commitment to equipping students with the critical skills needed to navigate the complex media landscape of the 21st century.

The inclusion of MIL as a core subject in the SHS curriculum is a significant step forward. It aims to guide students to become responsible media consumers and producers. This covers topics like media evolution, information literacy, media sources, and ethical media practices.

Key Components and Teacher Training

The said curriculum is comprehensive since it encompasses both traditional and digital media. To effectively deliver this curriculum, teacher training programs like the "Understanding and Utilizing Media in Teaching" seminar-workshops have been implemented.&nbsp;

However, challenges in teacher preparation and aligning training with curriculum requirements persist. These include the lack of relevant materials aligned with the curriculum and the lack of the competency of the teacher to teach the subjects and limited resources as well.

The Role of Teachers and Community Engagement

Despite the challenges teachers face in teaching MIL education to their students, they are willing to take the challenge because they recognize the importance of a well-informed citizenry in shaping the future of the Philippines. On the other hand, there are community engagement initiatives like the #FactsFirstPH of Rappler that plays a critical role in extending MIL education beyond formal settings. These programs promote critical thinking skills and digital hygiene to combating disinformation.

There are localized efforts to widen the reach of MIL education in the country. An example would be the likes of those in Isla Culion in Palawan. This shows the strengths of the Philippine MIL landscape. First, the Philippines prioritized the inclusion of MIL in the national curriculum. Second, it is inclusive to all Filipinos especially in remote areas because these initiatives addressed such problems through community-based approaches by going to far-flung places.

Despite these strengths, weaknesses remain. These include the lack of teacher preparedness, limited resources, time constraints within the curriculum, and disparities in regional implementation. To address these disparities, the Philippine government must target efforts to ensure equitable access to resources and training across the country.&nbsp;

Moreover, MIL education is useless if there is no access to information among people in remote areas so it should be a priority of the government to make information as affordable and accessible as possible.

Impact on Students and Policy Recommendations

MIL education equips students with critical thinking, digital literacy, and responsible media consumption skills. These are essential to explore the media-saturated world. Hence, when these youth become eligible voters they can decipher the facts against propaganda among bad actors that aim to skew elections and tarnish public opinions on certain issues. This could make young students as informed citizens of the future.&nbsp;

With regards to policy recommendations, there should government support to ensure that the goals of MIL education are met. This includes funding, collaboration with NGO’s, and policy interventions.&nbsp;

The success of MIL in the Philippines depends on how the government address current weaknesses, the build up on existing strengths, and the continouous adaptability to meet the changing media landscape.&nbsp;

After all, the ultimate goal is to empower future generations with the skills to critically engage with media and information, ensuring a well-informed and discerning citizenry.

The Philippine MIL landscape has made remarkable progress, but there are still improvements to be done. Through strengthened teacher training, ensured resource availability, and proper curriculum implementation, the full potential of MIL education can be realized. This will benefit students across the nation and will foster a more media-literate society.

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The Philippine Media and Information Literacy Landscape: An Overview

This is the third installment of the State of the <a href="https://kwen2co.com/">Media</a> and Information <a href="https://kwen2co.com/a-cornerstone-the-role-of-media-and-information-literacy/">Literacy </a>in the Philippines series. This article uncovers the socio-economic, cultural, and technological barriers hindering Media and Information Literacy (MIL) in the country, and explores effective solutions to promote digital literacy and critical thinking.

The previous article tackled how Media and Information Literacy (MIL) education faces an uphill battle on how to make it accessible to several students regardless of their geographic location and their socio-economic status in the Philippines.These obstacles are due to several barriers such as socio-economic and cultural factors. They limit the widespread adoption and effectiveness of MIL education.&nbsp;

These issues have to be addressed to ensure that the critical thinking and responsible media consumption of Filipino students are upskilled. It is MIL education that builds a well-informed and empowered citizenry.

This is probably one of the most significant obstacles to MIL access in the Philippines. Since a larger portion of the population lives below the poverty line, many families cannot afford essential digital devices or internet connectivity. As a result, students from low-income families are at a disadvantage that they are unable to practice and develop MIL skills, which are increasingly necessary in today's digital world.

Underfunded public schools often face severe resource limitations. They lack the educational materials that are necessary to aid their education. Sadly, this negatively impacts inaccessibility to MIL-related materials because they are deemed secondary important compared to classrooms, chalks, and the like. Without the said materials, it is difficult to build MIL skills for children because it takes practice to hone these skill sets.

Teacher Training and Professional Development

The effectiveness of MIL education heavily relies on the preparedness of teachers. Unfortunately, many educators in the Philippines report feeling inadequately prepared to teach MIL. This is largely due to insufficient training and limited access to professional development opportunities that focus on MIL. Without proper training, teachers may lack the confidence and skills needed to effectively deliver MIL content, resulting in a diminished educational experience for students.

First, the government must ensure that economic mobility is improved so that they can afford the said digital resources. Then, the government should allocate better funding for these projects. Get private sector donations to fill in the gap when necessary such as tax breaks on information technology and the like. Lastly, set some priorities for the development of MIL access. It may seem MIL-related materials are deemed unnecessary compared to STEM subjects but the fast-changing world is now relying on more recent information and these materials could bridge that gap.

Cultural Differences and Traditional Beliefs

Cultural attitudes towards media consumption and information dissemination can significantly impact MIL. Different cultures have different ways to absorb information. Sometimes, this information does not adhere to the philosophies of these cultures. Even if others argue that this is the price of critical thinking, it is hard to change minds in a snap especially if these are the cultural norms they grew up with.

The Philippines is a multilingual nation; hence, there are several spoken languages that they are accustomed to or more proficient with. Usually, the medium of communication among these MIL-related contents is in English. So, usually, there may be some miscommunication along the communication process. However, with the advancement of technology, this became less of a problem due to the translation abilities of such technology.&nbsp;

The initiatives of awareness campaigns and more people becoming vocal about presenting a different point of view. Yes, there may be some clashes of thoughts but that is the payment to make all people open to different points of view which are essential to MIL.&nbsp;

Due to the lack of technological infrastructure and affordability, technological obstacles persist. First, the stark digital divide remains a significant challenge because poverty prevents households from buying the necessary gadgets that canteach them MIL skills.

Even if they could buy or avail such technology, internet connection is slow, expensive and unreliable, especially to rural and remote areas.&nbsp;

Overcoming the Technological Barriers

A multi-faceted approach is necessary to overcome these challenges. The following include:

·&nbsp; &nbsp; &nbsp; Policy interventions can ensure equitable access to digital resources and training for both students and teachers.&nbsp;

·&nbsp; &nbsp; &nbsp; Infrastructure development is crucial to bridge the digital divide and provide reliable internet access.&nbsp;

·&nbsp; &nbsp; &nbsp; Community engagement programs can address cultural and socio-economic barriers, while enhanced teacher training can equip educators with the necessary skills and resources to effectively teach MIL.

The barriers to MIL proficiency stem from different kinds of barriers such as socio-economic barriers, cultural barriers, and technological barriers. Each barrier has its own solutions and it is up to the government and community-based initiatives to implement those recommendations above in order to improve MIL access and its proficiency.

The purpose of an auditorium mirrors that of a conference room, but with a significant difference: it's capacity to host larger groups and cater to a wider variety of individuals. In an auditorium, executive committees, middle management, and rank-and-file employees are all invited to engage in discussions on important topics for the betterment of the organization. The key to keeping focus and productivity high during these meetings lies in the content of the discussions and the comfort provided by well-designed auditorium chairs and theater seating.

Top Performing Companies and Sectors: Drawing Inspiration from High-End Auditorium Chairs and Theater Seats.

Top-performing companies across various sectors have become the top inspirations for emerging businesses in creating a diverse and dynamic working atmosphere. These high-profile organizations would have reached their current status with a dedicated center or forum to discuss and tackle all sorts of business integrations. Innovation, effective collaboration, and inspiration have flourished in spaces designed to gather people in a structured way — the auditorium.

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One of the first things to consider when choosing<a href="https://rocco.ph/collections/theater-seat"> theater chairs </a>or <a href="https://rocco.ph/collections/theater-seat">auditorium seating</a> is the audience. It is vital to understand who will be using the space to ensure the seating arrangement is both functional and comfortable. Different types of events and audiences require different types of seats.

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Some companies opt for customized theater seats or auditorium chairs, adding their company logo or brand colors to the upholstery. This subtle yet powerful personalization helps reinforce the organization’s core values and mission during every event held in the auditorium. From an operational perspective, it's important to select theater seating that is both stylish and functional. For example, ergonomic auditorium chairs ensure that attendees are comfortable during long meetings or presentations while maintaining an elegant appearance.

The Purpose of the Auditorium: What Function Will It Serve?

Different auditoriums serve different purposes. Some are dedicated to conferences and seminars, while others may be used for presentations, lectures, or entertainment events such as film screenings or concerts. The type of event you plan to host will influence the type of theater seating you choose.