XPRESS Super App Shares Its “North Star” Vision at Exclusive Makati Event Following Forbes Magazine Asia Top 100 Recognition

Makati City, Philippines — September 1, 2025 – At The Astbury private members’ club in Makati, the spotlight turned to Filipino innovation as XPRESS Super App hosted a prestigious press conference to celebrate its inclusion in Forbes Asia’s “100 to Watch” 2025 list. The recognition, drawn from thousands of entries across the Asia-Pacific region, affirmed the company’s trajectory as one of the region’s most dynamic and promising platforms.

XPRESS leadership was in full attendance—President Cliff Cabungcal, CEO Nathan Taylor, Chief of Staff Alyssa Mae Duldulao, and Head of Expansion Robert Belda—welcoming members of the press to reflect on the milestone and unveil what lies ahead. The evening was framed less as a finish line and more as a checkpoint on a journey powered by a clear guiding principle.

“Recognition was never the goal. Our North Star has always been to create livelihood for drivers and build a multiplier effect—where a single driver can grow into an entrepreneur, hiring and mentoring others,” said President Cliff Cabungcal.

A Trajectory of Success

Founded in 2023, XPRESS Super App has charted one of the fastest growth stories in Philippine tech. In just its first year, the company expanded from a bold mobility startup into a multi-vertical super-app connecting Filipinos across transport, lifestyle, and fintech.

Key milestones include:

Mobility Expansion– Operating 2-wheel and 4-wheel ride-hailing in Metro Manila and Bataan, with sustainablee-trike loops in Boracay, and soon, expansion into Palawan.Innovation in Green Transport– Launching the country’sfirst electric taxi pilots, advancing clean mobility solutions in line with global sustainability goals.Upcoming Services– Preparing the rollout ofXPRESS Eats & Mart,XPAY(a digital wallet with Cebuana Lhuillier), andXPRESS Activities, a lifestyle marketplace tied to tourism.

This trajectory reflects not just market growth but cultural relevance, as XPRESS integrates into the everyday lives of Filipinos while creating inclusive opportunities for drivers, partners, and local businesses.

Looking Ahead

The September 1 event also previewed an upcoming Metro Manila feature designed to further solidify XPRESS Super App’s presence on the roads. Details will be announced soon, but leadership emphasized that every innovation is aligned to the same vision: making services more accessible, reliable, and proudly Filipino.

CEO Nathan Taylor highlighted that XPRESS’s rapid rise stems from solving problems rooted in local realities. “We’re not just building an app. We’re building a platform Filipinos can own and trust, one that reflects their needs and amplifies their pride,” he said.

Recognition as Validation

For XPRESS Super App, being named to Forbes Asia’s “100 to Watch” serves as validation of its path—but not its destination. Backed by strategic partners like Cebuana Lhuillier, the company is positioned for scale, longevity, and sustained impact.

Cabungcal closed the evening with conviction:

“Being on this list is a milestone, but our journey continues. Guided by our North Star, XPRESS Super App will keep building—bigger, smarter, and always Filipino-first.”