Cebuana Lhuillier, NDRRMC Champion Community Resilience with Nationwide Disaster Preparedness Day

Cebuana Lhuillier has partnered with the National Disaster Risk Reduction and Management Council (NDRRMC), through the Office of the Civil Defence (OCD) to launch a nationwide disaster preparedness initiative that brings emergency preparedness education and affordable financial protection to flood-prone communities across the country. Timed with the height of the rainy season, the program reinforces the importance of helping Filipino families prepare before disasters strike.

Implemented in collaboration with local government units and Municipal Disaster Risk Reduction and Management Offices (MDRRMOs), the caravan will roll out in Marikina City, Cebu City, and Cagayan de Oro. Through expert-led disaster preparedness seminars and the distribution of Emergency Go-Bags to 100 families at every stop, the initiative equips communities with the knowledge and resources they need to better prepare for emergencies.

"The nationwide Disaster Preparedness Day reflects our commitment to making disaster preparedness and financial protection accessible to every Filipino family," said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. "By combining education, community engagement, and insurance we are giving families both the knowledge and the safety net they need to face emergencies with confidence."

Each participating family will receive a Cebuana Lhuillier Emergency Go-Bag containing bottled water, canned food, flashlights, whistles, first aid kits, and other essential survival items to help strengthen household preparedness.

Through the Disaster Preparedness Day, Cebuana Lhuillier and the NDRRMC are helping build a culture of preparedness by bringing disaster readiness and financial protection closer to the communities that need them most. By combining practical preparedness with accessible microinsurance, the initiative empowers Filipino families not only to face disasters with greater confidence but also to recover and rebuild more quickly when they occur.