Bitget appoints Ignacio Aguirre Franco as new Chief Marketing Officer (CMO) to lead global expansion

Bitget, one of the world’s leading Web3 companies, recently announced the appointment of Ignacio Aguirre Franco as its newly minted Chief Marketing Officer (CMO). 

Ignacio has over fifteen years of experience in the fields of technology, fintech, and blockchain, and has held senior positions at internationally renowned companies such as Adobe, SAP, Scorechain, and Xapo Bank. These experiences have positioned him as an expert in global brand operations, digital transformation, and user growth.

“Ignacio brings a mix of technical fluency and creative vision, which aligns perfectly with our mission,” said Gracy Chen, Bitget CEO, in a statement welcoming Ignacio’s appointment. “His direction will influence how we link innovation, culture, and community globally as Bitget develops into a true Universal Exchange (UEX).”

Ignacio’s appointment comes at a crucial time for Bitget, a company advancing its vision as a UEX. To achieve this goal, he as CMO will be tasked to drive the seamless integration of CeFi, DeFi, and TradFi ecosystems to create a diversified financial ecosystem that enables “one-stop access to global assets.”

“For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers,” Ignacio Aguirre Franco, Bitget CMO, said in his letter.

“We’ve already built a powerhouse for over 120 million people, and my core mission as CMO is to take that to 150 million and beyond, aiming toward the bold goal of reaching the next billion users by 2030,” he added. 

More than just leading the brand’s global marketing initiatives, Ignacio will be focusing on enhancing product storytelling and driving mass adoption of Bitget’s key innovative products, including Onchain, GetAgent, and Stock Futures. 

His approach will simplify complex and technical products while injecting creativity, positioning Bitget as both a financial and cultural platform for the next generation of users.

“To achieve this, we will focus on building value. I will ensure that the story of the UEX and the blueprint for the future of finance, resonates with billions of people across the globe—making secure access to crypto and RWA a reality for every person,” Ignacio stressed. 

These efforts will provide key momentum for the company to achieve its goal of surpassing 150 million users by 2026.