Makan Bijak Bersama Ayam Brand™ 2025 — Engaged Over 6,300 Creative Young Minds Through Nutrition and Art

Selangor, KL, Putrajaya, December 1, 2025 – Proper nutrition plays a vital role in a child’s physical and cognitive development. Nutritious meals strengthen the body, sharpen focus, and sustain energy, forming the foundation for confident learning and creativity.  

Art, on the other hand, nurtures imagination, empathy, and emotional expression to help children turn knowledge into self-discovery.

By connecting these two essential elements, ‘Makan Bijak Bersama Ayam Brand™ 2025’ shows how a healthy diet fuels creative potential, empowering children to think, imagine, and create beyond the classroom.

“Children are naturally imaginative. When we combine good nutrition with art, we help them see that healthy living isn’t just a routine, it’s an act of creativity, confidence, and self-expression,” said Teoh Wei Ling, Head of Marketing, A. Clouet (Malaysia) Sdn. Bhd. (Ayam Brand™).

A collaboration between Ayam Brand™, the Ministry of Education Malaysia, and the State Education Departments (Jabatan Pendidikan Negeri) of Selangor, Kuala Lumpur, and Putrajaya, the initiative engaged over 6,300 primary school students from 30 primary schools through three key components — Nutrition Talk Sessions, Individual Art Competition, and Team Mural Competition.

The initiative was guided by two shared objectives.  For schools, it served as a platform to encourage students to adopt healthy lifestyle habits through experiential learning that blends nutrition and creativity; while for Ayam Brand™, it reflected the brand’s long-standing mission to promote nutritious, natural, and preservative-free meals that bring families and communities together.

The prize giving ceremonies, held from 24 to 26 November 2025 at the respective winning schools and attended by representatives from the State Education Departments to celebrate students’ creativity, teamwork and enthusiasm.

“This initiative is an excellent example of learning through experience. It connects art, health, and values, and gives students the confidence to express themselves creatively,” said Encik Muslim bin Mustafa, Senior Assistant Director, Student Affairs Unit, Student Development Sector, Federal Territory Kuala Lumpur Education Department, who attended the prize-giving ceremony.

1. Nutrition Talk Sessions

Between July and September 2025, over 6,000 students attended the “Makan Bijak Bersama Ayam Brand™” nutrition talk sessions, which are interactive sessions designed to teach about balanced nutrition, Pinggan Sihat Malaysia and #SukuSukuSeparuh, nutritious lunchboxes, and active lifestyles.

To bring lessons to life, Ayam Brand™ distributed product gift packs for students at all participating schools, including Ayam Brand™ Santan 200ml and Ayam Brand™ Ayam Carik Mayones that are nutritious, easy-to-use products that encourage families to prepare wholesome meals together.

2. Individual Art Competition

Running concurrently from June to October 2025, the Individual Art Competition invited students to express how healthy eating fuels creativity and happiness under the theme “Gaya Hidup Sihat dan Ceria bersama Ayam Brand™.”  The contest received 150 submissions nationwide, judged on creativity, message clarity, and visual appeal.

Winners of ‘Individual Art Competition’

Position

Student Name

School Name

Prize

1st Place

Nur Zara Afina binti Zamzairil

SK Desa Tun Hussein Onn

RM2,000 

2nd Place

Siti Nur Shakirah binti Saari

SK Desa Tun Hussein Onn

RM1,500

3rd Place

Nur Qisya Adelia Mohd Fairuz Azhar

SK Putrajaya Presint 18(1)

RM1,000 

Consolation

Daniya binti Daniel

SK Desa Tun Hussein Onn

RM500 

3. Team Mural Competition

A highlight of the campaign, the Team Mural Competition transformed school walls into lively canvases celebrating health, teamwork, and imagination.  Under the theme “Gaya Hidup Sihat dan Ceria bersama Ayam Brand™”, 30 teams, each made up of five students and one teacher, collaborated to transform school walls into lively canvases celebrating health, teamwork, and imagination.

The murals were evaluated based on creativity, visual appeal, message clarity, and alignment with the program’s health theme, with additional points awarded for social media engagement through hashtags #Sihat&CeriaBersamaAyamBrand and #MakanBijakBersamaAyamBrand.

“I learned that healthy food gives us more energy to draw and play. My team painted a mural about how good food makes us happy and strong, and now everyone in school can see it every day!” said Alya Hani, 11, student from SK Taman Seri Gombak 2, one of the mural competition winners.

Winners of ‘Team Mural Competition’

Position

School Name

Prize

1st Place

SK Desa Tun Hussein Onn

RM4,000 + Trophy 

2nd Place

SK (1) Selayang Baru

RM3,000 + Plaque 

3rd Place

SK Dusun Tua

RM2,000 + Plaque 

Consolation (x2)

SK Taman Seri Gombak 2 & SK Seri Tasik

RM800/school

Celebrating Art, Nutrition, and Community

More than just a competition, Makan Bijak Bersama Ayam Brand™ 2025 planted seeds of awareness about nutrition, creativity, and community spirit among school children. It exemplified how healthy living and creativity go hand-in-hand, encouraging young Malaysians to eat well, think brightly, and live joyfully.

Since 1892, Ayam Brand™ has been a household name trusted by millions across Asia — known for its promise of quality, natural ingredients, and no preservatives, added MSG, or trans fats. Beyond its products, the brand has consistently invested in community well-being, supporting causes from education to sustainability.