Indonesians Name Their Top Brands of 2023

Telkomsel, Pertamina, BRI, Prudential, GrabFood, and Gojek Among Winners of the Prestigious Consumer Choice Awards

Standard Insights has unveiled the winners of its 2023 Consumer Choice Awards in Indonesia, revealing the nation's most preferred and trusted brands across diverse sectors, ranging from mobile network operators and retail oil & gas to banking and insurance services, as well as food delivery and transportation apps.

The Consumer Choice Awards represent the results of an extensive survey that involved over 1,400 Indonesians. These awards celebrate brands that have consistently demonstrated excellence in addressing Indonesian consumers' diverse needs and preferences, solidifying their standing for delivering quality, innovation, and customer satisfaction.

"We're thrilled to reveal the results of our Consumer Choice Awards, which truly reflect the trust and loyalty Indonesian consumers have in these brands," said Florian Gaudel, Founder & CEO of Standard Insights. "These brands have shown a relentless commitment to serving their customers' needs and have set a high standard for other companies to aspire to."

The winners of the 2023 Consumer Choice Awards in Indonesia include:

Best Mobile Network Operator

1. Telkomsel (55.8%)

2. Indosat (17.5%)

3. XL Axiata (15.3%)

Best Retail Oil & Gas Brand

1. Pertamina (75.2%)

2. Shell (18.5%)

3. Vivo (3.0%)

Best Retail Insurance Brand

1. Prudential Indonesia (35.7%) 

2. Jiwasraya (15.5%)

3. Allianz Indonesia Life (13.3%)

Best Retail Bank

1. Bank Rakyat Indonesia (50.7%)

2. Bank Mandiri (17.0%)

3. Bank Central Asia (15.9%)

Best Food Delivery App

1. GrabFood (53.2%)

2. Gojek App (GoFood) (32.0%)

3. Shopee Food (13.8%)

Best Transportation App

1. Gojek (Gocar) (50.9%)

2. Grab (43.7%)

3. Bluebird (5.4%)

"Standard Insights is proud to amplify the voices of real consumers," Florian Gaudel added. "These awards serve as a benchmark for other companies striving for excellence and as a testament to the winning brands' dedication to customer satisfaction and innovation.”

The Consumer Choice Awards are part of Standard Insights' larger vision to recognize outstanding brands and provide them with valuable insights to fuel growth and innovation in this fiercely competitive market. Discover the winners of the 2023 Consumer Choice Awards in Indonesia.