MEDIA ALERT: RECAP OF YESTERDAY'S HIGHLIGHTS — PURANA 17: RENJANA PERCA

Date: August 17, 2026

Event: PURANA 17: "Renjana Perca"

Location: Grand Indonesia, Main Atrium, East Mall level 1

Following the ongoing celebration of PURANA 17: Renjana Perca, yesterday’s agenda brought together media representatives, fashion entrepreneurs, and creative patrons across two dedicated sessions at the Main Atrium, Grand Indonesia.

Yesterday's Session Highlights (Sunday, August 16, 2026)

11:00 AM – 1:00 PM | Talkshow: How to Build a Sustainable & Circular Fashion Brand

Speakers: Nonita Respati (Founder & Chief Creative Officer, PURANA) & Myra Suraryo (Moderator / Acting CEO, PURANA).

Attendance: ~25 curated participants.

Key Discussion Points:

Dual Focus on Sustainability & Business Longevity: Addressed environmental sustainability alongside financial viability, drawing on business frameworks from Harvard Business School and IFM Paris, as well as principles from global luxury maisons like Brunello Cucinelli and Hermès.

"Archive as Asset" Financial Strategy: Detailed how PURANA converts fabric waste and deadstock from financial liabilities into high-value raw materials through inventory recovery, zero-waste patterning, and value-based pricing.

Humanistic Capitalism & Brand Stretch: Highlighted the shift away from overproduction toward craftsmanship, supported by portfolio diversification through PURAGRAPH (architectural basic apparel) and PURANA HOME.

Reverse Collaboration & Ecosystem Resilience: Outlined two-way artistic partnerships where visual artists repurpose PURANA fabric archives into paintings, ceramics, and upcycled bags, complemented by cross-industry sustainability ties with ParagonCorp, Wardah, and DusDukDuk.

Collection Preview: Offered insights into the Spring/Summer 2027 Regal Bloom collection, showcasing hybrid motifs like Tartan Parang, Puspa Paisley, Bakung Melati, and Merpati Pelangi Jacquard.

3:00 PM – 5:00 PM | Workshop: Flower Charm by Maritza Putri (Presented by BRI)

Facilitator: Maritza Putri (Lead Designer, PURANA)

Presenter: BRI (Official Banking Partner).

Attendance: ~25 participants.

Highlights: Hands-on upcycling session where participants crafted bespoke floral bag charms using leftover PURANA fabric scraps, demonstrating practical everyday mindful living.

Exhibition Notice & Invitation

The PURANA 17: Renjana Perca showcase and its daily interactive workshops remain open to the public through August 23, 2026, at the Main Atrium, East Mall Level 1, Grand Indonesia. Members of the press and the public are invited to experience the multi-zonal installation and daily circular movement programming.

Official Venue Partner: Grand Indonesia

Official Banking Partner: BRI

Government Support: Wonderful Indonesia

Sustainability & Beauty Partners: ParagonCorp & Wardah

Home Living Partner: Vicenza

Lifestyle Partners: Optik Seis, Primaya Hospital, 5asec, Yats Colony Hotel, Fuguku

F&B Partners: Djournal Coffee, Doré by LeTAO, Coca-Cola Europacific Partners, Dailah Sajian Kontemporer

Retail & Agency Partners: Central Department Store, JIM Models, Tulola, Marista Santividya

Media Partners: Femina, Fimela, Her World Indonesia, Kompas.com, Kumparan Woman, Narasi, Popbela.com, The Luxury Reports, Wanita Wirausaha Femina

Organizers & Producers: StratEdgeMarketing, Kreasi8, Purana, Puragraph, Purana Home, Purana Kids